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About The Speaker Cindy F. Solomon founded the Global Product Management Talk, a top 10 podcast on the BlogTalkRadio business network reaching 20K listeneners weekly, available on iTunes, Stitcher, and other podcast venues. She created the ProdMgmtTalk Android mobile app. Cindy started the Startup Product movement for product excellence with the Startup Product Summit in San Francisco and organizes Startup Product Talk meetups and digital events for product professionals. She is a contributing writer for the SVPMA, 42 Rules of Product Marketing and the forthcoming ProdBOK. Solomon brings more than 15 years of web development, services and software product marketing and management at such companies as Apple, Vadem, NetObjects and startups in Silicon Valley. She's a startup and product management coach and maintains the global map of product camps and twitter archives. Listen at http://www.blogtalkradio.com/prodmgmttalk Follow on Twitter @CindyFSolomon @ProdMgmtTalk @StartupProduct http://startupproduct.com Contact cfsolomon@gmail.com --------------------------------------- AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certiﬁcation: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php

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9. © Dillon Lee – Temasek Polytechnic 2009 Brand recognition Culture Experience of organization Destination offerings … ..

10. Social Influence Marketing Building communities Target: Global Experience Seekers Marketing Budget approx AUD$90m © Dillon Lee – Temasek Polytechnic 2009

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17. Best Facebook Fan Pages… www.facebook.com/Pringles www.facebook.com/Coca-cola www.facebook.com/AdidasOriginals www.facebook.com/Redbull © Dillon Lee – Temasek Polytechnic 2009

19. © Dillon Lee – Temasek Polytechnic 2009 Integrative campaigns across all platforms Commitment Clear focus & objectives Know what your visitors want Best usage of technology can come from anywhere…

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