New York Bee Sanctuary Brand Identity Design

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2 gostaram•1,833 visualizações

Lee-Sean Huang

New York Bee Sanctuary Brand Identity Design by Foossa

Design Negócios

2
Design Questions
hello@foossa.com
Copyright 2013 Foossa LLC
How might we create a fluid
visual identity that reflects
the dynamic role bees play
in the ecosystem?
How do we make the New
York Bee Sanctuary standout
among other ecological and
bee-related projects?
How might we convey the
concepts of “bee” and
“sanctuary” visually, without
resorting to the usual
clichés, and to appeal to a
design-minded audience of
potential supporters?

3
New York Bee Sanctuary
Design Research
ls@foossa.com
Copyright 2013 Foossa LLC
hello@foossa.com
Copyright 2013 Foossa LLC

4
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC

5
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC

hello@foossa.com
Copyright 2013 Foossa LLC

7
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC

8
Research: Bees
hello@foossa.com
Copyright 2013 Foossa LLC

9
Research: Inspiration
hello@foossa.com
Copyright 2013 Foossa LLC

10
Research: Dynamic Logos
hello@foossa.com
Copyright 2013 Foossa LLC

11
Research: Dynamic Logos
hello@foossa.com
Copyright 2013 Foossa LLC

16
hello@foossa.com
Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
PHOENIX
BEE SANCTUARY
BOSTON
BEE SANCTUARY
A system for future growth

17
hello@foossa.com
Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
C:0% M: 10% Y:95% K:0%
R:255 G:221 B:23
#FFDD17
C:0% M:10% Y:95% K:0%
R:241 G:101 B:33
#F16521
C:90% M:30% Y:95% K:30%
R:0 G:103 B:56
#006738
C:50% M:70% Y:80% K:70%
R:59 G:35 B:20
#3B2314
Color palette

18
hello@foossa.com
Copyright 2013 Foossa LLC
* Freeware
* Available as a webfont
* Contemporary sans serif,
simple and clean across
print and online applications
* Geometric, but humanistic
http://www.google.com/fonts/specimen/Quicksand
http://www.fontsquirrel.com/fonts/quicksand
Typography: Quicksand

19
hello@foossa.com
Copyright 2013 Foossa LLCNEW
YORK
BEESANCTUARY
Business card

20
hello@foossa.com
Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
Bumper sticker

21
hello@foossa.com
Copyright 2013 Foossa LLC
T-shirt

22
hello@foossa.com
Copyright 2013 Foossa LLC
Illustrative Website

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New York Bee Sanctuary Brand Identity Design

2. 2 Design Questions hello@foossa.com Copyright 2013 Foossa LLC How might we create a fluid visual identity that reflects the dynamic role bees play in the ecosystem? How do we make the New York Bee Sanctuary standout among other ecological and bee-related projects? How might we convey the concepts of “bee” and “sanctuary” visually, without resorting to the usual clichés, and to appeal to a design-minded audience of potential supporters?

17. 17 hello@foossa.com Copyright 2013 Foossa LLC NEW YORK BEE SANCTUARY C:0% M: 10% Y:95% K:0% R:255 G:221 B:23 #FFDD17 C:0% M:10% Y:95% K:0% R:241 G:101 B:33 #F16521 C:90% M:30% Y:95% K:30% R:0 G:103 B:56 #006738 C:50% M:70% Y:80% K:70% R:59 G:35 B:20 #3B2314 Color palette

18. 18 hello@foossa.com Copyright 2013 Foossa LLC * Freeware * Available as a webfont * Contemporary sans serif, simple and clean across print and online applications * Geometric, but humanistic http://www.google.com/fonts/specimen/Quicksand http://www.fontsquirrel.com/fonts/quicksand Typography: Quicksand

New York Bee Sanctuary Brand Identity Design

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