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What I Said and What I Meant:
Cross Cultural Communication
University of Washington
Experimental Education Unit
Rosetta Eun Ryong Lee
Seattle Girls’ School
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
About Seattle Girls’ School

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Agenda


Cross Cultural Communication



Cultural Values, Norms of
Behavior, and Communication



Exercise: Non Verbal Violations



Cultural Identifiers, Power, and
Communication



So What? Now What?
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Dimensions of Identity and Culture
Internal

External

Status

Position
or Title

Geographic Location
Race
Gender
Age
Language

Appearance
Class
Sexual
Orientation

Ethnicity

Ability Religion
Educational
Attainment

Seniority

Relationship
To Power Players

Institutional
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Cross Cultural Communication


What is it?



How is it Different from Intercultural
Communication?



CCC Theories
–
–
–
–
–

Face-Negotiation Theory
Conversational Constraints Theory
Expectancy Violation Theory
Anxiety/Uncertainty Management Theory
Communication Accommodation Theory
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Dimensions of Variability
Individual - Collectivistic
Low Context - High Context

Task - Relationship
Low Uncertainty - High Uncertainty

Vertical - Horizontal
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Factors that Influence


Personality Orientation



Individual Values
- Allocentric
- Idiocentric



Self Construal
- Independent
- Interdependent



Individual Socialization



Cultural Norms and Rules
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Discussion: My Style
In hearing about
communication
differences, what would
you describe as your
cultural communication
style? Have you noticed
stark differences
compared to others?

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Cultural Values
Norms, and Rules


Values



Value Priorities



Norms of Behavior



Non-Verbal
Communication

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Cultural Value Differences

RELATIONAL
Individualism
Collectivism
group interdependence
self-reliance, independence
(mindless follower)
(selfis h )
Informality
Formality
directness, give and take discussion
indirectness, protect "face"
(rude and abrupt)
(stiff and impersonal)
Competition
Cooperation
individual achievement
group achievement
(egotistical, show-off)
(avoiding doing work or taking responsibility)
AUTHORITY
Egalitarianism
Hierarchy
fairness, belief in equal opportunity
privilege of status or rank
(being picky, on a soapbox)
(power hungry or avoiding accountability)
TEMPORAL
Use of Time
Passage of Time
"Time is money"
"Time is for life"
(doesn’t get the important things in life)
(lazy and irresponsible)
Change/Future
Tradition/Past
Adaptability ensures survival
Stability ensures survival
(muckraker, stirs up trouble)
(old-school, afraid of change)
ACTIVITY
Action orientation
"Being" orientation
"Make things happen"
"Let things happen"
(rushes without thinkin g )
(indecisive and slow)
Practicality
Idealism
Efficiency is always best
Always maintain principles
(impersonal and unscrupulous)
(naïve and impractical)

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Exercise: Non-Verbal Violations
1: Please pick a partner and stand.

2: You and your partner will receive
different instructions for nonverbal
behaviors. Do not share the
information.
3: Begin to converse about your interests
and hobbies.
4: INCREMENTALLY dramatize the
nonverbal behavior.
5: Make note of thoughts or feelings you
experience.

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Non-Verbal Violations: Partner 1
You signal respect by standing
physically close to your partner. Stand
Approximately 6 inches away from
him/her. You enjoy asking a lot of
questions to signal conversational
excitement and involvement. You also
like to touch your partner's arm from
time-to-time to signal approval for a
good idea.
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Non-Verbal Violations: Partner 2
You signal respect by standing at
least an arm's length away from your
partner. You constantly check your
watch or the clock for fear of running
out of time in the conversation. You
also like to make loud sounds (ahs,
oohs, uh-huhs, sighs, etc.) to signal
your approval and great contentment
of the conversation.
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Debrief: Nonverbal Violations
Did the INTENT of your described
behaviors allow you to display
them more enthusiastically?
What was the IMPACT of the
behaviors of your partner?
Did knowing that “odd” behaviors
may be part of the exercise
help you accept your partner’s
behavior?
In working with people from
various communities, what do
you take away from this
exercise?
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Identifiers, Power,
and Communication
Internalized Oppression/Dominance
Stereotype Threat

Microaggressions/Accumulated Impact
Code/Mode Switching
Fish Seeing the Water
“Norm” “Normal” “Good”
“Intent” versus “Impact”

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Discussion: Cross Cultural Conflict

Think about a recent conflict which you
now know to be true to be at heart an
identity and power difference. Using
some of the terminology introduced,
discuss with a partner or group of three
what was going on to cause the conflict.
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
So What? Now What?

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Assumptions and Interpretations
• Mental Models
• Ladder of Inference
Belief

Conclusions
Selective Data
Observable Data

• Tools of Action

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Checking Assumptions and
Interpretations: Steps to Analyze
1. What did you see/hear (raw data)?
2. What are your personal filters (cultural
values, norms, identifiers, experiences)?

3. What was your interpretation of what you
saw/heard (inference)?
4. How did you feel as a result?

5. What do you want?
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Developmental Model of
Intercultural Sensitivity

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Discussion:
How Will I Apply All This?
1. How do you see materials
from this workshop applying
to your roles?
2. What questions do you still
have?
3. What are your personal action
steps?

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Cultural Effectiveness

“To be culturally effective doesn’t
mean you are an authority in the
values and beliefs of every culture.
What it means is that you hold a
deep respect for cultural differences
and are eager to learn, and willing to
accept, that there are many ways of
viewing the world”
Okokon O. Udo
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Final Questions or Comments?

Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Resources
• “Stereotype Threat” by Joshua Aronson
• David K. Berlo, The Process of Communication (New York: Holt,
Rinehart, and Winston, 1960)
• Brenda J. Allen, Difference Matters: Communicating Social Identity
• William Gudykunst, Cross-Cultural and Intercultural Comunication
• Milton Bennett, PhD, Intercultural Communication Institute
www.intercultural.org
• National Coalition Building Institute
• “Non-Verbal Communication Across Cultures” by Erica Hagen,
Intercultural Communication Resources
• Thiagi.com
• Thrive! Team Dynamics
• Nonverbal Violations 
by Stella Ting-Toomey
• http://www.analytictech.com/mb021/action_science_ history.htm
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
Presenter Information
Rosetta Eun Ryong Lee
6th Faculty and
Professional Outreach
Seattle Girls’ School
2706 S Jackson Street

Seattle WA 98144
(206) 805-6562
rlee@seattlegirlsschool.org

http://tiny.cc/rosettalee
Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)

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University of Washington Experimental Education Unit Cross Cultural Communication

  • 1. What I Said and What I Meant: Cross Cultural Communication University of Washington Experimental Education Unit Rosetta Eun Ryong Lee Seattle Girls’ School Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 2. About Seattle Girls’ School Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 3. Agenda  Cross Cultural Communication  Cultural Values, Norms of Behavior, and Communication  Exercise: Non Verbal Violations  Cultural Identifiers, Power, and Communication  So What? Now What? Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 4. Dimensions of Identity and Culture Internal External Status Position or Title Geographic Location Race Gender Age Language Appearance Class Sexual Orientation Ethnicity Ability Religion Educational Attainment Seniority Relationship To Power Players Institutional Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 5. Cross Cultural Communication  What is it?  How is it Different from Intercultural Communication?  CCC Theories – – – – – Face-Negotiation Theory Conversational Constraints Theory Expectancy Violation Theory Anxiety/Uncertainty Management Theory Communication Accommodation Theory Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 6. Dimensions of Variability Individual - Collectivistic Low Context - High Context Task - Relationship Low Uncertainty - High Uncertainty Vertical - Horizontal Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 7. Factors that Influence  Personality Orientation  Individual Values - Allocentric - Idiocentric  Self Construal - Independent - Interdependent  Individual Socialization  Cultural Norms and Rules Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 8. Discussion: My Style In hearing about communication differences, what would you describe as your cultural communication style? Have you noticed stark differences compared to others? Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 9. Cultural Values Norms, and Rules  Values  Value Priorities  Norms of Behavior  Non-Verbal Communication Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 10. Cultural Value Differences RELATIONAL Individualism Collectivism group interdependence self-reliance, independence (mindless follower) (selfis h ) Informality Formality directness, give and take discussion indirectness, protect "face" (rude and abrupt) (stiff and impersonal) Competition Cooperation individual achievement group achievement (egotistical, show-off) (avoiding doing work or taking responsibility) AUTHORITY Egalitarianism Hierarchy fairness, belief in equal opportunity privilege of status or rank (being picky, on a soapbox) (power hungry or avoiding accountability) TEMPORAL Use of Time Passage of Time "Time is money" "Time is for life" (doesn’t get the important things in life) (lazy and irresponsible) Change/Future Tradition/Past Adaptability ensures survival Stability ensures survival (muckraker, stirs up trouble) (old-school, afraid of change) ACTIVITY Action orientation "Being" orientation "Make things happen" "Let things happen" (rushes without thinkin g ) (indecisive and slow) Practicality Idealism Efficiency is always best Always maintain principles (impersonal and unscrupulous) (naïve and impractical) Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 11. Exercise: Non-Verbal Violations 1: Please pick a partner and stand. 2: You and your partner will receive different instructions for nonverbal behaviors. Do not share the information. 3: Begin to converse about your interests and hobbies. 4: INCREMENTALLY dramatize the nonverbal behavior. 5: Make note of thoughts or feelings you experience. Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 12. Non-Verbal Violations: Partner 1 You signal respect by standing physically close to your partner. Stand Approximately 6 inches away from him/her. You enjoy asking a lot of questions to signal conversational excitement and involvement. You also like to touch your partner's arm from time-to-time to signal approval for a good idea. Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 13. Non-Verbal Violations: Partner 2 You signal respect by standing at least an arm's length away from your partner. You constantly check your watch or the clock for fear of running out of time in the conversation. You also like to make loud sounds (ahs, oohs, uh-huhs, sighs, etc.) to signal your approval and great contentment of the conversation. Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 14. Debrief: Nonverbal Violations Did the INTENT of your described behaviors allow you to display them more enthusiastically? What was the IMPACT of the behaviors of your partner? Did knowing that “odd” behaviors may be part of the exercise help you accept your partner’s behavior? In working with people from various communities, what do you take away from this exercise? Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 15. Identifiers, Power, and Communication Internalized Oppression/Dominance Stereotype Threat Microaggressions/Accumulated Impact Code/Mode Switching Fish Seeing the Water “Norm” “Normal” “Good” “Intent” versus “Impact” Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 16. Discussion: Cross Cultural Conflict Think about a recent conflict which you now know to be true to be at heart an identity and power difference. Using some of the terminology introduced, discuss with a partner or group of three what was going on to cause the conflict. Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 17. So What? Now What? Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 18. Assumptions and Interpretations • Mental Models • Ladder of Inference Belief Conclusions Selective Data Observable Data • Tools of Action Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 19. Checking Assumptions and Interpretations: Steps to Analyze 1. What did you see/hear (raw data)? 2. What are your personal filters (cultural values, norms, identifiers, experiences)? 3. What was your interpretation of what you saw/heard (inference)? 4. How did you feel as a result? 5. What do you want? Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 20. Developmental Model of Intercultural Sensitivity Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 21. Discussion: How Will I Apply All This? 1. How do you see materials from this workshop applying to your roles? 2. What questions do you still have? 3. What are your personal action steps? Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 22. Cultural Effectiveness “To be culturally effective doesn’t mean you are an authority in the values and beliefs of every culture. What it means is that you hold a deep respect for cultural differences and are eager to learn, and willing to accept, that there are many ways of viewing the world” Okokon O. Udo Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 23. Final Questions or Comments? Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 24. Resources • “Stereotype Threat” by Joshua Aronson • David K. Berlo, The Process of Communication (New York: Holt, Rinehart, and Winston, 1960) • Brenda J. Allen, Difference Matters: Communicating Social Identity • William Gudykunst, Cross-Cultural and Intercultural Comunication • Milton Bennett, PhD, Intercultural Communication Institute www.intercultural.org • National Coalition Building Institute • “Non-Verbal Communication Across Cultures” by Erica Hagen, Intercultural Communication Resources • Thiagi.com • Thrive! Team Dynamics • Nonverbal Violations 
by Stella Ting-Toomey • http://www.analytictech.com/mb021/action_science_ history.htm Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)
  • 25. Presenter Information Rosetta Eun Ryong Lee 6th Faculty and Professional Outreach Seattle Girls’ School 2706 S Jackson Street Seattle WA 98144 (206) 805-6562 rlee@seattlegirlsschool.org http://tiny.cc/rosettalee Rosetta Eun Ryong Lee (http://tiny.cc/rosettalee)