10. Recommendation Vertical mobile applications Mobile Platforms Build applications yourself Best suited for … A mobile strategy with a limited business case A multiple application roadmap. Businesses with the skill, time, and interest, to build, manage & maintain.
BlackBerry has become synonymous with Enterprise email60% of the enterprise Smartphone market by 2011 1 World’s fastest growing company 2 29 million devices sold in last 12 months, 50M total since 1999 25 million devices forecasted to be sold in FY09 So secure, it’s the first mobile device ever carried by a US President Global Presence BlackBerry is available on over 425 carriers and channels in over 150 countries around the world (Q3 FY09) Wireless technology built to work across multiple network topologies GSM™/GPRS, EDGE, UMTS, HSDPA CDMA2000 1X and EVDO Wi-Fi 802.11a/b/g Continued leadership in enterprise mobility BES 5.0 Handset evolution 1 Source: J. Gold Associates, August 3rd, 2009, www.jgoldassociates.com , 2 http://news.bbc.co.uk/2/hi/business/8206906.stm
Where are the apps? A lot of hoopla with apple and their app store RIM late to the game there A product of their own success: email IS their killer app – there is a reason they are referred to as a crackberry. “ I can do that on my blackberry?”
By providing contextual information when employees need it most, expect to see improvements across the board in: Recent economic challenges have put pressure on enterprises to get MORE out of their mobile spend. You can do that with applications.
Now that you have a strategy, it’s time to put it in action. Where should you go?