Presentation given to SANFL management and clubs about the power of social media

1. advanced communication strategies and tools
social media
and the
SANFL
Lee Hopkins
21st February 2011

2. of what you think you know
about social media is wrong

3. Facebook
Australia
On Facebook Population

5. Bolster
a company’s
Reputation
Address Correct
unhappy inaccurate
Customers Rumours
Tell Provide
the company’s correct
Story Information
Source: Hopkins & Magee, 2009

6. Risks
Benefits
Case studies

7. Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)

8. What if
they don’t
love me?

10. Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)

11. Branding
Goodwill
Lead generation
Customer service
Engagement with audiences

12. 3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability

26. "This afternoon an employee
posted an obscene message
from the official Vodafone UK
Twitter profile.
The employee has been
suspended immediately and we
have started an internal
investigation. This was not a
hack and we apologise for any
offence the tweet may have
caused."

28. Kiss
Find your lovers
Start small
Take a pulse
Refine

29. !@#! Conclusions
3T&A
• Truth, Trust, Transparency &
communication Accountability
universe:
• The Internet
Black Swan • 9/11
moments in
• PC
history
• Harry Potter

30. of what you think you know
about social media is wrong

31. of all statistics in
presentations are made up