Presentation to the Local Government Managers Australia (SA) Conference, 4th March 2011

1. advanced communication strategies and tools
social media
and the
Lee Hopkins
LGMA
4th March 2011

2. This is the dreaded
‘first session’
after lunch

3. Everyone’s sleepy
and wanting a nap

4. How about I put on a small
video and some quiet music?
To soothe the savage
beast, and all that…

5. Cool.
Snuggle into your
chair and relax, then

6. Oh.
By the way…

7. of what you think you know
about social media is wrong

8. Facebook
Australia
On Facebook Population

10. Bolster
a company’s
Reputation
Address Correct
unhappy inaccurate
Customers Rumours
Tell Provide
the company’s correct
Story Information
Source: Hopkins & Magee, 2009

11. 1
2
3
4
6
7
9

12. Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst

13. 3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability

14. 2.0 It is...
A 5,000
piece
puzzle?

15. Web2.0 5 components
 blogs
 microblogs
 social networks
 podcasts
 videos

16. 1 blogging

17. 1 blogging
Thought leadership
Your turf
Google juice

18. blog wordpress and blogger

19. 1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk

20. blog How to get started
wordpress.com
blogger.com
sign up
pick a template
write something

21. 2 Twitter

22. Twitter in use

23. Twitter in use

24. Twitter in use

25. rules Twitter
 Genuine
 Conversation
 Follower/Following
 Twitter spam

26. 1. Kiss, and not in tongues
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk

27. twitter How to get started
twitter.com
sign up
pick a template
write
something

28. 3 Social networking

30. City of Salisbury

31. Brisbane City Council

32. 1. Understand pages and profiles
2. Photos and videos are key
3. Tag people
4. Status updates or spam updates?
5. Watch your Insights

33. socnet How to get started
Facebook MySpace
LinkedIn Second Life
sign up
brand it
contribute

34. 4 Podcasting

35. podcast listen anywhere

36. podcast listen anywhere
auditory
kinesthetic
visual

37. podcasts here’s some...

38. podcasts here’s some...

39. 1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!

40. 1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it

41. video City of Salisbury

42. video City of Charles Sturt

44. 1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it

45. video How to get started
digital camera
record
edit
upload
promote

48. of what you think you know
about social media is wrong

49. of all statistics used in
presentations are made up

50. LeeHopkins.com
LeeHopkins.net
@LeeHopkins
Slideshare.net/leehopkins