City of Charles Sturt and social media
•
0 gostou•717 visualizações
A presentation given to councillors and executives from the City of Charles Sturt, explaining what social media is in general terms, plus some ideas of where it is heading and what they can do to stay relevant in this new communication landscape.
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (17)
Semelhante a City of Charles Sturt and social media
Semelhante a City of Charles Sturt and social media (20)
Mais de Lee Hopkins
Mais de Lee Hopkins (12)
Último
Último (20)
City of Charles Sturt and social media
- 1. advanced communication strategies and tools the City of Charles Sturt and social media Lee Hopkins 13th September 2011
- 3. Facebook Australia On Facebook Population
- 4. Unique Australian Visitors – April 2011 12 12 10 10 Millions UAV 8 6 4.5 4 2.4 2 2 0
- 6. Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
- 7. Your reputation is what Google says it is Allan Jenkins Communication Analyst
- 9. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
- 11. 2.0 It is... A 5,000 piece puzzle?
- 12. Web2.0 5 components blogs microblogs social networks podcasts videos
- 13. 1 blogging
- 14. 1 blogging Thought leadership Your turf Google juice
- 15. blog wordpress and blogger
- 16. 1. Kiss 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk
- 17. 2 Twitter
- 18. ? WTF Twitter?
- 19. ? WTF Twitter? Ed Brill, Director, Messaging and Collaboration, IBM
- 20. Twitter in use
- 21. Twitter in use
- 22. Twitter in use
- 23. 3 Social networking
- 27. 4 Podcasting
- 28. podcast listen anywhere
- 29. podcast listen anywhere auditory kinesthetic visual
- 30. podcasts here’s some...
- 31. podcasts here’s some...
- 32. 1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!
- 33. video
- 34. video City of Salisbury
- 35. video City of Charles Sturt
- 42. Ed Brill, Director, Messaging and Collaboration, IBM
- 43. Need to add more videos Branded Clear & clean Healthy number of views
- 44. Branded Clear Healthy number of Tweets per day Need to follow more people
- 45. Branded Clear Need to generate more ‘Likes’
- 48. Run a business networking evening about social media Encourage and support staff to socially mediarise Create some ‘how to’ and ‘what is’ literature (facebook, twitter, youtube…) for senior citizens and business owners Run ‘introductory’ lessons on facebook, much as the library would do with the internet
- 49. There’s more… I lied about there only being 5 things
- 50. 80% of Twitter traffic is via smartphone/tablet Over 425,000 apps in Apple’s App Store
- 51. In the first week of operation, Domino's Pizza's dedicated mobile site took more than $1 million in orders
- 59. This presentation is available for viewing at Slideshare.net/LeeHopkins Tel: +61 8 8120 0606 :: 0410 642 052 Email: Lee@LeeHopkins.com Twitter: @LeeHopkins Facebook: facebook.com/HopkinsCommunication LinkedIn: au.linkedin.com/in/leehopkins