Downtown Las Vegas Project - Tony Hsieh

1. Downtown Project
Collisions
Community
Co-Learning

2. Slide 2
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-
henderson-nv-photo-by.jpg

3. Slide 3
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

4. Slide 4
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

5. Slide 5
Google
http://static.panoramio.com/photos/original/400729.jpg

6. Slide 6
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

7. Slide 7
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

8. Slide 8
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

9. Slide 9
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

10. Slide 10
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg

11. Slide 11
Downtown Vegas - Fremont East

12. Slide 12
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

13. Slide 13
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate

14. Slide 14
DOWNTOWN PROJECT GOALS

15. Slide 15
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance

16. Slide 16
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World

17. Slide 17
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learning and Co-working Capital
of the World

18. Slide 18
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…

19. Slide 19
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC

20. Slide 20
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)

21. Slide 21
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL

22. Slide 22
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity

23. Slide 23
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning

24. Slide 24
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, and Productivity

25. Slide 25
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate

26. Slide 26
$50M – Small Businesses

27. Slide 27
$50M – Small Businesses
 Criteria

28. Slide 28
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate

29. Slide 29
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community

30. Slide 30
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability

31. Slide 31
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable

32. Slide 32
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
 Unique or First or Best at Something

33. Slide 33
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
 Unique or First or Best at Something
 Story-worthy

34. Slide 34
Natalie

35. Slide 35
Natalie

36. Slide 36
Natalie

37. Slide 37
Natalie

38. Slide 38
Natalie

39. Slide 39
Natalie

40. Slide 40
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg

41. Slide 41
Check Cashing

42. Slide 42
Sarah

43. Slide 43
Sarah

44. Slide 44
Sarah

45. Slide 45
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg

46. Slide 46
Shipping Containers

47. Slide 47
Shipping Container Park

48. Slide 48
Shipping Container Park

49. Slide 49
Shipping Container Park

50. Slide 50
Shipping Container Park

51. Slide 51
Bike Sharing

52. Slide 52
$50M – Tech Startups
http://img-
s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

53. Slide 53
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576

54. Slide 54
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

55. Slide 55
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

56. Slide 56
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

57. Slide 57
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

58. Slide 58
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

59. Slide 59
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

60. Slide 60
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

61. Slide 61
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg

62. Slide 62
$50M – Education, Arts, Culture

63. Slide 63

64. Slide 64

65. Slide 65
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

66. Slide 66
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning ->
Accelerate productivity and innovation

67. Slide 67
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism

68. Slide 68
HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience

69. Slide 69
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

70. Slide 70
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees
2. 1000 Teach For America corp members
and alumni
3. Tech Startup Community
4. Small Business Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents

71. Slide 71
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company

72. Slide 72
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City

73. Slide 73
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting Startups and the Creative Class

74. Slide 74
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

75. Slide 75
LEARNING FROM TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community

76. Slide 76
Downtown Vegas Every Day
Curated Content
Serendipity
Learning
Connections
Community

77. Slide 77
Fremont St. & Las Vegas Blvd.

78. Slide 78
Fremont St. & Las Vegas Blvd.

79. Slide 79
Fremont St. & Las Vegas Blvd.

80. Slide 80
Fremont St. & Las Vegas Blvd.

81. Slide 81
Fremont St. & Las Vegas Blvd.

82. Slide 82
Fremont St. & Las Vegas Blvd.

83. Slide 83
Fremont St. & Las Vegas Blvd.

84. Slide 84
Fremont St. & Las Vegas Blvd.

85. Slide 85
Fremont St. & Las Vegas Blvd.

86. Slide 86
Fremont St. & Las Vegas Blvd.

87. Slide 87
Downtown Vegas Monthly Cadence

88. Slide 88
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week

89. Slide 89
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week

90. Slide 90
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week

91. Slide 91
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week

92. Slide 92
Fashion Incubator – Stitch Factory

93. Slide 93
Fashion Incubator – Stitch Factory

94. Slide 94
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?

95. Slide 95
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day

96. Slide 96
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week

97. Slide 97
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year

98. Slide 98
Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year

99. Slide 99
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-
Will-Love-It-b.jpg

100. Slide 100
Jake – Flint and Tinder

101. Slide 101
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?

102. Slide 102
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day

103. Slide 103
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week

104. Slide 104
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year

105. Slide 105
Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year

106. Slide 106
Return On Collisions (ROC)
“Subscribe” to
Downtown Vegas

107. Slide 107
Return On Collisions (ROC)
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism

108. Slide 108
Return On Collisions (ROC)
1. 100 residents per acre

109. Slide 109
Return On Collisions (ROC)
1. 100,000

110. Slide 110
Return On Collisions (ROC)
1. 100,000 “collisionable”

111. Slide 111
Return On Collisions (ROC)
1. 100,000 “collisionable” community

112. Slide 112
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours

113. Slide 113
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per

114. Slide 114
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre

115. Slide 115
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre per

116. Slide 116
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre per year

117. Slide 117
Return On Collisions (ROC)
1. 100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
per square foot
per year

118. Slide 118
OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?

119. Slide 119

120. Slide 120
ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT

121. Slide 121
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

122. Slide 122
75% Will Live In Cities in
Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

123. Slide 123
The 4-Minute Mile

124. Slide 124
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG

125. Slide 125
www.DowntownProject.com
tony@zappos.com
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

126. Slide 126
A great
brand
is a story that never stops unfolding.

127. Slide 127
A great
brand
company
is a story that never stops unfolding.

128. Slide 128
A great
brand
company
city
is a story that never stops unfolding.

129. Slide 129
A great
brand
company
city
community
is a story that never stops unfolding.

130. Slide 130
Thank you!
For a copy of this presentation:
tony@zappos.com
For more information:
www.DowntownProject.com

131. Slide 131
http://www.youtube.com/watch?v=AF4f3l4a4_A