Banner advertising is one of the most popular forms of advertising on the internet, you can find banner ads all over the internet on all kinds of websites. Banner ads are working for the advertisers. Would you like to advertise your business with banner ads? Then read these banner advertising tips, how to get the most out of your ad spending.Firstly I want to say that these tips are mainly for advertisers who use CPM (cost per thousand impressions ) banner advertising campaigns and not so much for CPC ( cost per click ) banner advertising campaigns. What is the different between those I write in more detail in my previous post:

1. Banner advertising is one of the most
popular forms of advertising on the
internet, you can find banner ads all over
the internet on all kinds of
websites. Banner ads are working for the
advertisers. Would you like
toadvertise your business with banner
ads? Then read
these banneradvertising tips, how to
get the most out of your ad
spending.Firstly I want to say that these
tips are mainly for advertisers who use
CPM (cost per thousand impressions )
banner advertising campaigns and not so
much for CPC ( cost per click )
banner advertising campaigns.
11 Banner Advertising Tips For Better
Click-Through Rates
#1 Advertise on sites that
are relevant to what you offer

2. Make sure you buy banner advertising on
sites that fit your niche, if you are
promoting lets say some computer
gadgets you don’t want to your banners
to appear on a site which is about weight
loss. You want your banners to appear
on highly relevant sites to your offer. If
you promote a computer gadget, the site
on which your banner appears should be
about computer gadgets, if you have a
big budget you can also advertise on site
aboutcomputer games and stuff. Just use
your common sense.
Also if you buy banner impressions
from advertising companies then they
usually have categories for you to choose
so you should choose your category
wisely.
#2 Stand out from the crowd

3. You are not the only one advertising on
the internet, you have tons of competition
and people surfing on the web are getting
bored with all the banner ads and they
just don’t pay attention to them. This is
the sad truth people are immune
to advertising! And there is only one thing
you can do, you have to stand out from
the crowd. Your banner has to be
something unique, that grabs attention
and drives curiosity to get a click. Use
your head to come up with something
unique.
#3 Split test
Don’t just create one banner and let it go.
Split test your banner adswhich one is
converting the best. Change the color of

4. the text on your banner, change the
background, change the image, add an
effect make all the changes you can think
off and test it out. Does it convert better
or worse. Do this until you get
your golden nugget, which converts the
best. But only make one change at a time
so that you would know what cause the
increase or decrease in conversions.
#4 Put a clear call to action
Don’t make your banner look like
a beautiful image that fits perfectly on any
website. Keep the feeling that this is an
ad and they need to take action on it. Put
call to action on your banners like “click
here” , “check it out” and similar.
Read the rest of the tips: 11 Banner
Advertising Tips For Better Click-
Through Rates