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1. Just like any online entrepreneur, I receive countless
emails a day. Most of these are thrashed. What gets to be
read are those from people I know and those with
headlines that pique my curiosity.

2. No, it is not raw insensitivity. It is purely for reasons of
productivity. I remember Sean Platt of ghostwriter.com
saying that reading emails is very counter-productive for
serious writers. And I agree.

3. Emails from people I know are given their cursory
attention, then thrashed. Those with catchy headlines are
given their rundown to see if they live up to their
catchiness. If they do, they are used as reference materials
or acted upon. If they don't I trash them with much
derision.

4. Nothing makes me feel more betrayed than to be seduced
to read an email for its magnificent headline, yet a terrible
dud in content. It's very much like bedding down a woman
for her nice cleavage only to find out that there's really
nothing there but a wad of foam.

5. But, I hate to admit it, I am always tempted to open emails
with interesting and catchy headlines. And I bet you, you
too, are.

6. That being said, if they can do it to you, you can do it to
them as well, right?

7. The following are proven attention-grabbing headlines
guaranteed to make people open your emails:

8. Use fearful adjectives:Headlines with the
words, deadly, fatal, gloomy, attract people's attention like
flies. Of course, your content must explain "why" without
sounding fatal or gloomy. No one want to deal with an
angel of doom.

9. Share a secret:Though overused, people still can't resist
being told a "secret."

10. Personally, I think the "secret" formula has become stale
and common. But there are others who are curious by
nature, always looking for secrets to discover.

11. Sound an alarm:A favorite alarm constantly used by
marketers is, "Hurry, this offer is available only to the first
100 opt-ins."

12. Of course it isn't true, yet it gives you a sense of urgency
to open the email to see what is inside.

13. Ask a question:The most searched question in Google
starts with the phrase, "How to..." It always tops the
searches in a given day.

14. A line in a movie I recently saw went this way, "What
would you do if you only have a minute to live?"

15. Give this a little twist and I am sure you will have people
opening your emails.

16. Tell a story:Have you noticed that all sales copies have
stories from real people on how they benefited from the
program they are selling? Of course, silly!

17. It matters not if the stories are true or not, it got you
reading them anyway.

18. So how about "I went from Bust to Boom in 7 days?"
Sounds familiar? It never loses its magic.

19. Offer a benefit difficult to resist:This is standard practice
among online marketers. If offered straight from an
email, this is a great motivation for people to open yours. I
don't like it when used as an opt-in ploy.

20. Be sure, though, that the offer is relevant to the product
you are promoting. No harm is done if the offer is purely
to build relationships.

21. The above are proven ways to have people open your
emails. But opening them is just half of the problem. The
other half is to make them read to the end of your
message. This is where relevancy of content comes in.

22. A lot of attention-grabbing headlines are stupid, at the
very least and misleading, at worst. Examples of these
are, "I saw a talking toad," and "Your check is ready for
mailing."

23. Headlines like these drive me to the "Unsubscribe" link
faster than a wink.

24. http://www.youtube.com/watch?v=ApQ8Ut5r1AQ/