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Heather butts anymeeting_webinar_july_25,_2012[1]
- 1. Heather M. Butts, JD, MPH, MA
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 2. Is the audio/screen ok for everyone?
Who am I?
Heather M. Butts, JD, MPH, MA
BA – Princeton University
JD – St. John’s University School of Law
MPH – Harvard University
MA in Education (focus on psychology and online
training) Columbia University’s Teachers College
Teach Healthcare Ethics and Health Law At Columbia
University School of Public Health and St. John’s
University School of Law
Founder L.E.A.R.N for Life Consulting, L.L.C.
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 3. Online Training and Education
Assistance with running a webinar
Assistance with training you on how to run a webinar
Webinar platform and technical assistance
Online education assistance
College Preparation for the Family
www.learnforlifeconsulting.com
www.twitter.com/learnforlife
www.facebook.com/learnforlifeconsulting
Also on Pinterest, LinkedIn and Facebook Groups (links
are on the website)
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 5. Preliminary Data from Webinar “Best Practices”
Survey
Refresher from 7 Tips AnyMeeting Webinar on May
1, 2012
7 MORE Tips
Giveaway offer
Discussion of the AnyMeeting platform
Bonus Tips
Questions/Answers
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 8. Twitter 10.0%
Facebook 5.0%
YouTube 5.0%
LinkedIn 15.0%
Email Marketing 65.0%
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 9. 30-45 minutes 30.0%
1 hour 50.0%
1-2 hours 20.0%
2 hours or more 0.0%
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 10. Yes 20.0%
No 80.0%
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 11. Some of the responses:
I didn't [know] I could until I found AnyMeeting
It distracts the audience. The presenter is not always
in a private place or the places change every time.
Not high definition webcam.
Need eye contact
Too complicated and unsteady when DSL is too slow
Bandwidth and opportunity for glitches to erupt.
(This respondent DOES use a webcam) We use a
stand alone webcam/mic combo. It is easy to plug
into the laptop & put in front of any speaker.
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 12. Extremely important 90.9%
Very important 9.1%
Moderately important 0.0%
Slightly important 0.0%
Not at all important 0.0%
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 13. • The Producer
• The Presenter (“The Star”)
• The Marketer (The PR Machine)
• The Content Provider
• The Audience
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 14. • Sometimes called the moderator
• Ensures the webinar runs smoothly with as few
technical difficulties as possible
• Fields and or triages questions from the audience
• Oversees real-time recording of webinar
• Reviews the chat to ensure audience issues (inability
to hear audio, inability to see slides) are quickly
dealt with
• Oversees post webinar editing of webinar
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 15. The “face” of the webinar
Tells the story, promotes the product, educates
the audience
IDEALLY should be free and unencumbered
from producer role, minimally involved with
the PR/Marketing role with the focus on the
audience and content
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 16. Should be fully engaged
Should get out of the webinar what they
expected
Should ask lots of questions
Should follow-up with the Star if questions
were not answered
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 17. Responsible for creating the
PowerPoint/Slideshow
Responsible for fact checking if applicable
Responsible for editing the
PowerPoint/Slideshow
Assists Star in answering content based
questions
Creates “script” for webinar
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 18. Gets the word out
Gets people in seats
Deals with registration (may work with Star
and Producer on this piece)
Assists with post webinar marketing
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 20. If you don’t have anyone in the seats, you have
a bit of a problem
Focus on marketing and getting people signed
up
Determine where your audience resides?
Where are they? LinkedIn? Twitter? Facebook?
Continue to follow-up with registrants to make
sure they actually show up
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 21. Set up the Registration Process
It should be VERY simple with first and last name,
email address
Have one required registration question for future
marketing purposes (How did you learn about this
webinar? What are you hoping to get out of attending
this webinar?)
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 22. There are lots of ways to market in social
media, but one size does not fit all
GOOGLE+
Twitter (Create a twitter hashtag)
YouTube Videos
Pinterest
Facebook
Facebook Ads
Online Forums
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 23. Marketing Continued
Linkedin: Groups, Events
(http://events.linkedin.com/)
Write a guest blog post on a topic very relevant to
your webinar topic and put webinar link at the end
of blog (along with your twitter, and website
information)
Internet Radio (become a guest)
Other webinars that you do prior to the target
webinar
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 24. More Marketing Techniques
Email Marketing (CRITICAL!)
Whether you use MailChimp, or Aweber of something else,
make sure it works for you and can be fully integrated with
your overall marketing efforts
Your own blog posts
Make sure you cross promote
Your blog should be linked with your twitter
Your website should be linked with everything!
Groups (Meetups, Professional Organizations, Local
Business Groups, places where you audience spends their
time)
Constantly research where your audience might be and
don’t be afraid to shift your thinking on the answer to
that question
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 25. If you haven’t already done so, decide on platform you
will use for your webinar (AnyMeeting anyone!)
Contact the platform provider with ANY questions or
concerns you have from a technical standpoint
If the platform requires a payment, see if you can do a
trial (you want to make sure you are comfortable with
the platform before committing to it!)
Find out what kind of support is available. Example
from AnyMeeting: http://support.anymeeting.com/
Start doing technical run-throughs and practice
sessions even if you don’t have your content and
slideshow presentation done
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 26. Do at least one run through creating multiple worst
case scenarios
If you have children, have them spontaneously run into
your practice and make a lot of noise
Do you have a dog? Have the dog in the room with you
to see how you react WHEN your dog starts barking
Be creative – what’s your worst nightmare? Act it out –
then own it so it doesn’t own you.
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 28. Create a twitter hashtag and have the producer
tweet on twitter about the webinar as it is
happening
Have the producer keep an eye on the chat box
for any issues/problems
Make your producer the point person for
technical issues so you can focus on amazing
content and a fantastic webinar
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 29. Have your producer send a final reminder
about the webinar 5 minutes into the webinar
to all registrants. This can be scheduled before
the webinar and should be done on twitter,
Facebook, and email to registrants and overall
list
Have the producer put updates on social media
before, during that after the webinar
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 30. Engage your audience through:
Prizes
Have giveaways that you announce at the end of the
webinar and entice your audience with the giveaways
during the webinar
Have a bonus for participants that stay on until the end
Polls
Questions and Answers
Fantastic Content
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 32. Decide how you’re going to use your webinar
recording for marketing purposes
Get your recording edited and ready for distribution
within 24-48 hours if possible
Follow-up with:
Very engaged audience members
Asked lots of questions
Challenged you during the webinar
You may need to go back to look at the chat to confirm these
audience members
ALL registrants
Everyone else via twitter, facebook, LinkedIn and the
other marketing ways we mentioned in the beginning
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 33. Look at any available data to see how you can
make the next webinar even better
Polls
Feedback
The chat log
Provide polling data to your registrants,
attendees and followers on social media
Send out a thank you to attendees with a short
post-webinar survey to get additional feedback
Always utilize data you have to make the next
webinar, and your overall business, better
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 34. Web conferencing that will always be
completely free
Integrated PayPal system (make $ from your
event)
Host up to 200 attendees with no time limits
Full service and premium features, including 6-
way video conferencing and hosted recordings
For more information
visit www.anymeeting.com
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 35. Everyone will receive a free report entitled, “Webinar Best
Practices.” If you want to be part of the report, please fill
out the Webinar Best Practices Survey by July 31, 2012 :
http://www.learnforlifeconsulting.com/webinar-best-
practices-survey.html
I will also provide 10 participants with a free 30 minute
consultation on their next webinar. Please click on the link
below:
http://www.learnforlifeconsulting.com/anymeeting-webinar-
giveaway.html
Everyone will receive a free copy of “How to Run A
Successful, Pitfall-Free, Lead Generating Webinar.”
http://www.learnforlifeconsulting.com/ebook-webinar-
tips.html
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 36. Mind Body Medicine Network, LLC
I met Ed Glauser, LPC through the last AnyMeeting
webinar (Thank you AnyMeeting!!)
He contacted me and was interested in taking his
webinar success to the next level
He had an upcoming webinar entitled "Effective Self-
Regulation Clinical Strategies for Restorative Sleep
Recovery“ with Larry Cammarata, PhD and Linda
Cammarata, RN, RYT
I joined the webinar team as their producer
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 37. Why is this a success story?
Ed, Linda and Larry were committed to doing the
WORK! We practiced, worked out technical glitches,
and did more practices!
The four of us worked as a team, recognizing each
others strengths and supporting each other through the
process
We established roles from the beginning, with my role
being the producer, Ed being co-producer and marketer
with some presentation functions, Linda being the
primary presenter and Larry being the moderator.
We enjoyed working with each other and gained
respected each other during the process.
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 38. What worked?
Everyone stayed in their “lane.” Roles were defined and
adherence was very high
Technical glitches were caught in one of several practices
and dealt with immediately
Buy-in was high from the entire team
Suggestions were utilized and improved upon (the
“teacher” learned from the student)
Did I mention we really like each other and enjoy
working together?
You can see the final product here
http://www.mindbodymedicinenetwork.com/Featured-
Recordings.html
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 39. Webcam v. No Webcam
If you’re going to use a webcam make sure the
lighting is good (windows for daytime, great
lighting if the webinar is at night)
You’ve got to make eye contact with the webcam
(this will take practice to make sure you’re eyes are
not shifting between your slides and your webcam
(which can then make you appear . . . “shifty”)
Make sure whatever is behind you is not distracting
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 40. This is if you wish to create a screencast
Camtasia, Microsoft Expression Encoder ,
Screenflow and other Screencast software:
http://tech.abhishekbiswal.com/2011/03/best-free-
alternative-to-camtasia.html
You can also use programs such as Windows Movie
Maker or iMovie
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 41. If you’re going to be selling a product or
service, let the audience know up front. It’s
your job to keep them engaged until the end
even if you are selling a product
The most important point of the webinar
should NOT be to sell something but to
provide useful information.
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 42. Practice with all the equipment you will be using
Microphone (ideally have a back-up)
Exact computer or computers you will be using during
the webinar
Any other equipment you will utilize
If you have access to an extra laptop/computer have it
available, charged and ready to go with the slideshow
loaded
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 43. If you’re using links, test the links to make sure
they are still live and not broken
May want to have back-up documents in case
the links do not work during the presentation
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 44. Facebook Group: Online Training and
Education Group:
https://www.facebook.com/groups/22869180
0547732/
Would love to see you! Join and promote
yourself, your webinars, ask questions and join
in the fun. I greet everyone that joins with a
personal message!
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
- 45. Email:
heather.butts@learnforlifeconsulting.com
Phone: (347) 921-0510
www.learnforlifeconsulting.com
www.twitter.com/learnforlife
www.facebook.com/learnforlifeconsulting
Also on Pinterest, LinkedIn and Facebook Group
(links are on my website)
www.learnforlifeconsulting.com
July 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
Notas do Editor
- Script can look like the artist or titanic
- Make sure to tell people with the letters next to each bullet point means