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Branding_From_The_Inside_Out_PPT_THUMBNAILS
- 1. RIsE. BRANDING FROM THE INSIDE OUT BE EXTRAORDINARY OR BE ELIMINATED.
- 2. _____________________________________________ _____________________________________________ Rise. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ BRANDiNG FROM THe iNsiDe OUT Be eXTRAORDiNARY OR Be eLiMiNATeD. _____________________________________________ _____________________________________________ _____________________________________________ p e r C e p t I o n Is Rise. _____________________________________________ realIty _____________________________________________ In brandIng _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ BRANDING IS... BeiNG CRYsTAL CLeAR ABOUT: _____________________________________________ 1. WHO YOU ARE What makes you different and viable. Rise. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 3. _____________________________________________ BRANDING IS... BeiNG CRYsTAL CLeAR ABOUT: _____________________________________________ 1. WHO YOU ARE What makes you different and viable. Rise. _____________________________________________ 2. WHAT PROBLEMS YOU SOLVE How is your business/product making life better. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ BRANDING IS... BeiNG CRYsTAL CLeAR ABOUT: _____________________________________________ 1. WHO YOU ARE What makes you different and viable. Rise. _____________________________________________ 2. WHAT PROBLEMS YOU SOLVE How is your business/product making life better. _____________________________________________ 3. WHO YOU ARE BEST SUITED TO HELP Who needs what you offer. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ An authentic and differentiating _____________________________________________ Brand Promise A consistent Rise. _____________________________________________ Promise Delivery System _____________________________________________ Brand Success! _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 4. _____________________________________________ Rise. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Rise. _____________________________________________ _____________________________________________ _____________________________________________ personalIty (YOUR CORe TRUTH) - internal - _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Rise. _____________________________________________ beHaVIoUr (YOUR CORe DisTiNCTiON) - external - _____________________________________________ _____________________________________________ personalIty (YOUR CORe TRUTH) - internal - _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 5. _____________________________________________ Rise. _____________________________________________ beHaVIoUr (YOUR CORe DisTiNCTiON) - external - _____________________________________________ _____________________________________________ personalIty (YOUR CORe TRUTH) - internal - _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ personality (youR coRe TRuTh) _____________________________________________ - internal - Rise. 1 Business personality _____________________________________________ The inTeRnal faceTs of youR business (youR core truth) _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ bUsIness personalIty iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH _____________________________________________ • Values - Your decision makers. A solid foundation that unites you and your team. Rise. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 6. _____________________________________________ bUsIness personalIty iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH _____________________________________________ • Values - Your decision makers. A solid foundation that unites you and your team. Rise. _____________________________________________ • PurPose - Your drive. The heart of your company. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Business personality inteRnal Facets oF youR business - youR core truth _____________________________________________ • Values - your decision makers. a solid foundation that unites you and your team. Rise. _____________________________________________ • PurPose - your drive. the heart of your company. _____________________________________________ • Brand Promise - your measurable accountability. the key factor that should come to you effortlessly. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 7. _____________________________________________ Business personality inteRnal Facets oF youR business - youR core truth _____________________________________________ • Values - your decision makers. a solid foundation that unites you and your team. Rise. _____________________________________________ • PurPose - your drive. the heart of your company. _____________________________________________ • Brand Promise - your measurable accountability. the key factor that should come to you effortlessly. _____________________________________________ • Key differentiator (Xfactor) - your edge. the one thing that puts you ahead of your competitors. _____________________________________________ _____________________________________________ _____________________________________________ Behaviour (youR coRe DisTincTion) - external - _____________________________________________ Rise. _____________________________________________ 2 Business Behaviour _____________________________________________ The exTeRnal faceTs of youR business (youR core distinction) _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ bUsIness beHaVIoUr exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon _____________________________________________ • ideal client - Your primary audience. Who you speak to first and foremost, then second... Rise. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 8. _____________________________________________ bUsIness beHaVIoUr exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon _____________________________________________ • ideal client - Your primary audience. Who you speak to first and foremost, then second... Rise. _____________________________________________ • comPetitiVe marKet - Your reason to continually raise the bar. The companies that you are challenged by the MOsT. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Business Behaviour exteRnal facets of youR business - youR core distinction _____________________________________________ • Ideal ClIent - your primary audience. Who you speak to first and foremost, then second... Rise. _____________________________________________ • CompetItIve market - your reason to continually raise the bar. the companies that you are challenged by the Most. _____________________________________________ • Brand touChpoInts - your process + behaviour. every contact made with your client; before, during and after the sale. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Business Behaviour exteRnal facets of youR business - youR core distinction _____________________________________________ • Ideal ClIent - your primary audience. Who you speak to first and foremost, then second... Rise. _____________________________________________ • CompetItIve market - your reason to continually raise the bar. the companies that you are challenged by the Most. _____________________________________________ • Brand touChpoInts - your process + behaviour. every contact made with your client; before, during and after the sale. _____________________________________________ • sYstems audIt + marketIng needs - your tools. the things you need to support your systems and processes, as well as the tools you need to effectively communicate your message. _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 9. _____________________________________________ An authentic and differentiating _____________________________________________ Brand Promise Rise. _____________________________________________ A consistent Promise Delivery System _____________________________________________ _____________________________________________ Brand Success! _____________________________________________ _____________________________________________ _____________________________________________ good brandIng is all about _____________________________________________ building trUst...and trust is earned (with time) by delivering on your brand _____________________________________________ promise day in and day out, rain or shine. _____________________________________________ it is all about the consistency of the _____________________________________________ overall experience. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ 1 Rise. _____________________________________________ be Clear aboUt yoUr ValUes _____________________________________________ and pUrpose. _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 10. _____________________________________________ _____________________________________________ 2 Rise. _____________________________________________ KnoW What you are selling _____________________________________________ and Why you’re selling it. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ 3 Rise. _____________________________________________ define your ideal client and _____________________________________________ learn to say no. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ 4 Rise. _____________________________________________ find your niche. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ Created by LeapZone strategies Inc. © 2009
- 11. _____________________________________________ _____________________________________________ 5 Rise. _____________________________________________ bUIld great relatIonsHIps. _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ taKe our free online needs assessment or asK us! _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ http://www.leapzonestrategies.com/blog/ask-us http://www.leapzonestrategies.com/assessment-form.php _____________________________________________ subscribe to “Rise” leapZone’s FRee Momentum Generating _____________________________________________ Audio Podcast series _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ www.leapzonestrategies.com/blog/category/audio-podcasts/ or also available on iTunes (search: leapzone) _____________________________________________ Created by LeapZone strategies Inc. © 2009