Shopper's delight - 10 in store trends

1. logic+magicREVEALING THE SECRETS OF DIGITAL MARKETING
publishedbyLEAP
SUMMER 2014
logic+magicREVEALING THE SECRETS OF DIGITAL MARKETING
Your guide to the top 10 trends, toys, SEO secrets, & oh so much more.
THE
BEST
DIGITAL
2014
OF
10
10
10
publishedbyLEAP
SUMMER 2014
logic+magicREVEALING THE SECRETS OF DIGITAL MARKETING
Our definitive guide to the top 10 trends, toys, SEO secrets, and more.www.LEAPagency.com
SUMMER 2014Shopper’s Delight - 10 In Store Trends
By: Sarah Knott Published by LEAP

2. SHOPPER'S
SARAH KNOTT
DE
GHT
LI
Merging digital and in-store, these 10 ideas
are molding the shopping experience into a
digital wonderland

3. Wearable Tech
We would be remiss if we didn’t lead with wearables like Google Glass
and smart watches. As these cyber fashions become more and more
mainstream, more and more useful applications will emerge. Some
projections have it being a $50 billion industry by 2019—or earlier.
agile in-store experiments
All of this speed and agility has retailers feeling experimental, and
those who are investing in knitting “brick n’ clicks” together are
using their flagship stores to find out what works and what doesn’t.
Why? On their home court, they are free to leverage cheaper, pilot
technology before rolling it out full-scale.
supplies driven by blogs
Just this winter, Target asked three lifestyle bloggers to design products,
which were then sold on Target shelves. Some retail brands are letting
well-known bloggers design storefronts, too.
mPOS Printing solutions
Exciting new printing products (like the Label works LW-600
label printer by Epson product) get us jazzed about some cool
mobile point-of-sale printing solutions. Sure, there are the
expected records and receipts applications. But what about
applications we haven’t heard of yet? Consumer content
creation? Seamless shopping? An Occulus Rift partnership?
mPOS Payment
The market is demanding check out/purchase by mobile phone,
and it won’t be ignored. Apple, Starbucks, and AT&T were the
first here. The category is now on fire with 2.0 products like
Square, LevelUp, and Leaf. For some stores, the benefit is
freeing up space for slick product, lighting, and a hotter retail
experience. For others, it could be real-time incentives.
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4. Product stories
We live in an unprecedented age of information. Consumers know this
and are demanding to know more and more about their purchases. Zady
is driving the social consciousness angle online by providing a backstory
for each of its products. Some high-end fashion boutiques have used RFID
chips to showcase interactive video content. Others have hosted special
events and integrated consumers’ social content into the product story.
webrooming
Flip-flop “showrooming” and you get a new trend called “webrooming:”
consumers who do research online or mobile to find the best price and make a
purchase at a physical store. This new behavior makes it paramount for retailers
to optimize their own digital tools to maintain inventory, price match, and grow
loyalty programs.
digital windows
If you can’t bring shoppers to the store, what about bringing the storefront to
them? In 2013, Kate Spade tested a digital storefront that promised delivery
anywhere in New York City within an hour. And they aren’t the only ones
testing this. eBay has partnered with Rebecca Minkoff, Sony, and TOMS to test
storefronts in malls.
groceries leading the way
Remember when online grocery stores tumbled in 2001? The category has
re-emerged as the next disruptive thing. Amazon Fresh, Trader Joe’s, and
Whole Foods are testing grocery delivery, but not just for foodstuffs. Quiqui
is a San Francisco pharmacy promising prescription delivery in less than an
hour. Viagra partnership anyone?
3D Imaging & Holograms
Fans of “Star Trek: Next Generation” know it as the Holodeck. But Lowe’s is now
promoting its “HoloRoom” as the next big thing. First, Lowe’s customers capture images
of their home improvement project with their tablet. Then they stop by Lowe’s and step
into the HoloRoom, where augmented reality puts them in the middle of their brand new,
remodeled space. The experience is being rolled out with bathrooms, but additional
rooms or digital advances are sure to make this cooler. lm
32

5. brandWINS&FAILSoftheyear
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