Understanding the Pakistan Budgeting Process: Basics and Key Insights
Mario Testino
1. I consider this image as striking due to the way
Tom Brady has been staged and dressed etc. to
look as much like to dog as he can. This is shown
by the way he is wearing a very smart all black
suit like the dogs fur and the dog has similar
tones to Tom’s face within its fur. The photograph
uses the rule of thirds in the way that the centre
of the photograph shows the teeth and his eyes.
Also, both him and the dog are pulling the same
facial expression due to them both baring their
teeth. Tom is using direct address to the audience
to make the photo even more striking as it makes
him look even more fierce.
The photo has been taken in broad depth of field
due to Tom and the dog being equally important
as each other in the photo. That is also the reason
why the background behind them is so simple, no
attention is taken away from them. The photo has
high contrast lighting (mainly on the face) also but
has been prevented from any shadow. The
connotation of the photo is that Tom Brady is very
fierce like the dog and is very masculine. His facial
hair is also important as it portraits this even
more.
2. This is a photograph that Mario took of two
models in New York for a fashion shoot. I
consider this photograph as striking due to the
uneasy direct address that the two models are
making with the audience. The way the photo
has an aggressive sense of movement in the
photo is also striking. This is shown through
their hair and also clothing. This photograph
has a broad depth of field due to the
background also being important as it helps
shows the higher class off the models as well
as the clothes they are wearing.
By this I mean that the background is just a normal street in New York shown by the clothing
stand behind the models. This has been done by Mario to make the models standout. The
weather in the photograph also reflects the models moods which is another reason the
photograph has cleverly been done in a broad depth of field. The lighting in this photo is
mostly focused on their faces to make the models stand out even more. Also, the photo has
high contrast lighting but has been slightly softened by the use of black and white. Both
models are wearing very similar clothing, make up and even have a similar facial structure.
The photo has a kind of sinister feel to it which has been created by the look on their
faces, contrast of the models to their background and also as I said, the weather and how it
reflects the models mood.
3. What I find most striking about this photo is the way the rule
of thirds is used to make the ring on Kate’s finger stand out.
Not only does the rule of thirds help this but so does the way
that Mario clearly has told Kate to position her hand.
Although there is natural lighting in the photo their has also
been artificial lighting placed to avoid shadowing the ring.
The direct address used in the photograph reflects the rest of
the photo as its warm and inviting to the audience. This
photo has a narrow depth of field due to the fact that it was
important that all attention was placed upon them as it was
their official engagement photograph.
Even though the photograph is supposed to look very natural
you can tell by the way added lighting is used and how strong
the hug Is that the position of the two are very staged. The
fact Kate’s hand is on his chest shows love but it is also clearly
done to show off Diana’s ring. This photo is warm due to the
neutral colours used but also the low contrast of lighting to
make the photo look as natural as possible. It is also apparent
that the male is the dominant in the photo as he is holding
her tightly to show he is protective of her. The two also have
been made to look more like normal people in the
photograph too as it has deliberately not been shot in a
palace but more of a natural setting.
4. This photograph was taken as a celebrity
shoot for Jennifer Aniston for an interview
in Vogue. This photo is striking due to the
way that Mario Testino has captured
Jennifer’s direct address to the camera and
how blue her eyes look. This photo makes
her look naturally beautiful due to her skin
tone contrasting well against the colour of
the sand. This has been done to give the
photo a warm kind of feel and using low
contrast lighting. She also looks naturally
beautiful due to the way Mario has caught
her curves and her hair blowing slightly in
the wind to give the photo a slight feel of
movement. The way this photo has been
taken has made Jennifer look flawless due
to the tones in her skin and setting used to
make the photo look even more natural
even though it has been highly staged. This
photo has been taken in a narrow depth of
field so that it is in enough focus to show
the setting but not take the importance of
her away from the photograph.
5. What I find most striking about this photo is the randomness behind it. For this photograph
Kate didn’t have a mirror, just a paint pallet of make up which she blindly applied to her face.
The photo uses the rule of thirds in the way that as well as the make up, it makes her eyes
stand out even more. The use of a simple background is effective due to the amount of
impact it adds to the photo, without making the audience take their eyes off her. This is due
to it contrasting well with the colours on her face and giving it a slight retro look. This photo
uses high contrast lighting to enhance the bright colours on her face and her facial structure.
Again, this is the same reason the photo has been taken with a broad depth of field. The fact
her hair is tied up also helps her facial structure stand out as no attention is anywhere other
than her face – This is also why a close up shot has been used. The direct address to the
audience is also important as it adds impact and makes the photo and the colours even more
bold and intense.