What is Web 3.0? by Leading Hands Through Technology

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Key features of Web 3.0 •  Need relevant info & help •  Not aware of creating & consuming info •  Forget about device & focus on content

Tecnologia Negócios

Marc
A.
Majers

Leading
Hands
Through
Technology

@leadinghands

Key takeaways
•  What is Web 3.0?
•  Why should I care?
•  What steps do I take?

@leadinghands

Key features of Web 3.0
•  Need relevant info & help
•  Not aware of creating & consuming info
•  Forget about device & focus on content

@leadinghands

Evolution of web
•  Web 1.0 “read-only”
users consume information

•  Web 2.0 “read-write”
(syntax) users create

•  Web 3.0 "read-write-delete-update"
(semantic) users consume not aware cause everywhere - AI

@leadinghands

The mainstream
adoption of cloud
and semantic
technologies will turn
the internet into a
‘ubiquitous utility’.
- Boris Motusic

@leadinghands

Any where, any device, any media

Your information is everywhere.

@leadinghands

Three laws of marketing physics
•  Reason to Believe - Why should you believe it? Is it real?
•  Dramatic Different - Why should you care?
•  Overt Benefit - What's in it for me?

@leadinghands

Usability's job is to
research user
behavior and find
out what works.
Usability should also
defend users' rights
and fight for
simplicity.
– Jakob Nielsen

@leadinghands

1) Invest in testing user experience
•  A/B - Two against each other
•  Trial - Try new for first time
•  User - One-on-one

@leadinghands

Testing user experience is a competitive
advantage. If you want to break an Olympic
Record, you need to test new techniques.
Fosbury flop:
What new test
could be the gold
medal winner?

@leadinghands

2) Be S.M.A.R.T. Online:
•  Share information responsibly
•  Monitor your time and surfing habits
•  Avoid bad neighborhoods
•  Remain calm
•  Think family first

@leadinghands

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What is Web 3.0? by Leading Hands Through Technology

1. Marc A. Majers Leading Hands Through Technology @leadinghands

2. Key takeaways •  What is Web 3.0? •  Why should I care? •  What steps do I take? @leadinghands

3. @leadinghands

4. What is it? @leadinghands

5. Key features of Web 3.0 •  Need relevant info & help •  Not aware of creating & consuming info •  Forget about device & focus on content @leadinghands

6. Evolution of web •  Web 1.0 “read-only” users consume information •  Web 2.0 “read-write” (syntax) users create •  Web 3.0 "read-write-delete-update" (semantic) users consume not aware cause everywhere - AI @leadinghands

14.

15. The mainstream adoption of cloud and semantic technologies will turn the internet into a ‘ubiquitous utility’. - Boris Motusic @leadinghands

16.

17. Why should you care? @leadinghands

18. Any where, any device, any media Your information is everywhere. @leadinghands

19. Three laws of marketing physics •  Reason to Believe - Why should you believe it? Is it real? •  Dramatic Different - Why should you care? •  Overt Benefit - What's in it for me? @leadinghands

24. Why steps do I take? @leadinghands

25. Usability's job is to research user behavior and find out what works. Usability should also defend users' rights and fight for simplicity. – Jakob Nielsen @leadinghands

26. @leadinghands

27. 1) Invest in testing user experience •  A/B - Two against each other •  Trial - Try new for first time •  User - One-on-one @leadinghands

28. Testing user experience is a competitive advantage. If you want to break an Olympic Record, you need to test new techniques. Fosbury flop: What new test could be the gold medal winner? @leadinghands

29. 2) Be S.M.A.R.T. Online: •  Share information responsibly •  Monitor your time and surfing habits •  Avoid bad neighborhoods •  Remain calm •  Think family first @leadinghands

30. Marc A. Majers Leading Hands Through Technology @leadinghands

What is Web 3.0? by Leading Hands Through Technology

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What is Web 3.0? by Leading Hands Through Technology