All the bullet point slides for my social media presentation. Consider these the speaker notes, there is a separate presentation (not posted) that has all the pictures/actual presentation slides

1. Social? Networking? What the heck is it? Why do I care? What can I use it for?

2. Resource page http://bit.ly/OS3Social ldrake@os-cubed.com www.os-cubed.com Presenter: Lee Drake Company: OS-Cubed, Inc.

3. Our agenda for the day Learn what social networking is (and isn’t) An overview of the principle Social Networking tools An overview of a few add-on tools How do we apply Social Networking to solve problems Using SM to recruit and retain employees Pitfalls and problems to avoid

4. Social – what it is Encarta Dictionary defines social as: relating to society relating to interaction of people living in a community offering opportunity for interaction relating to human welfare of rank in society sociable growing in clumps

5. Social – what it is not Promotion ONE WAY STREET Impersonal Include EVERYONE Exclude all but a few Business to business – it’s person to person

6. Networking Act of linking computers Practice of gathering of contacts Act of linking people Creating genuine 2-way relationships within your network

7. Networking – what it’s not Blindly connecting people with the goal of having the largest possible network, it’s not about numbers, it’s about quality Creating one way relationships Blindly collecting contacts just to have them, without doing anything with them Always asking for something without giving back

8. Social networking definition Building a network of mutually beneficial social connections between people Creating a social group that shares common interests and goals.

9. So why do it? Extend your network to a wider and more targeted set of social connections Create deeper relationships with your current customers Create deeper relationships with your potential customers Create deeper relationships with your employees and co-workers

10. Principal social media sites Twitter – public instant messaging Facebook – where friends go to share LinkedIn – professional work-related networking MySpace – Teens and music area Blogs – News and opinions from anyone with a keyboard Ning – create your own social network site Youtube – social media using video

11. Twitter The instant messaging of social media Trending topics, huge volume, tagging – keep current on your demographics concerns Can be very time consuming – need tools to filter Can create very deep and lasting relationships “Reactionary” nature of medium requires careful management of message

12. Facebook HR best practices recommend keeping employee’s personal lives at a distance from work, be careful not to “overshare” or “overspy” A gold-mine for prospect research for potential employees The nature of the media makes it very personal Can be used as a messaging platform Remember it’s two way. Might want to purge those pictures of binge drinking at college

13. Linked In A more controlled, professional environment Key resource for researching potential employees, but be careful. Don’t discriminate based on info found in SM tools. Can be used to increase connections through groups Less likely to contain personal information or updates than facebook Easy to control your connections and keep the quality connections Less easy than other media to use as a messaging platform

14. MySpace Very “uncontrolled” media Popular with teens, anonymous users, and music lovers Not a great place for a business presence, unless that is a principal demographic you address Has most of the popular social media tools

15. Blogs A way to communicate and promote your culture, company views, and political positions Generally considered to be one-way initially, then adding in comments makes it a two way communications platform Must respond to comments, link to and from other blogs for maximum effect Be clear about blog sponsor, whether something is news, opinion or both Use other social media to drive traffic to blog – blog to drive traffic to website If allowing employees to edit – be sure you have a strong blog and social media policy before allowing employees to blog about or from within the company

16. Ning Create your own, freebie social media site. Has all the basic social media components, registration, blog, events, “Wall or comments” Free to create, free to join, free to run. Funded by advertising Not a replacement for a corporate presence, but great for NFPs or small social groups

17. YouTube Adds video to the sharing experience Creates a way for people to interact and experience multi-media together Viral videos (frequently funny or amusing) can do wonders to promote your culture or image Great way to show the world your culture or working environment Less interactive than other media – but still valuable as a tool in the toolbelt Be sure you have a strong SM policy in place for what is appropriate in your work environment

18. Social media vocabulary Post – the act of writing something publicly Wall – where your posts appear Tweet – a short 140 character post on Twitter ReTweet or RePost – publicizing and attributing someone’s post by quoting or reposting it Reply or comment – posting your opinion or additional information about someone else’s post Message – sending a private message through an SM site Profile – a description of who you are Crosslink – posting links to your posts on other people’s posts as replies or comments, or referring to another post in your own

19. Add on tools Tools can be used to Assist in the filtering of data Consolidate information from multiple platforms Allow you to monitor your brand on the internet Assist in creating cross links between multiple Social media presences – improving SEO and inter-connectivity Ease the use burden and reduce the time consumed to monitor and use Social Media

20. Popular SM Tools Twitter and cross platform tools Tweetdeck, Twirl, Seesmic Tweetgrid, Hootsuite, Tweetie (Mac) Twitterfox (Firefox plugin) Mobile twitter apps Tweetie Echophon TinyTwitter Ubertwitter

21. Popular SM Tools Feed consolidation tools Friendfeed (Feed consolidator) Stumbleupon, DIGG, Del.icio.us (Link consolidator) Technorati (Link and blog rating and indexing) ping.fm (Multiple SM Platform poster) blip.fm (Music sharing service)

22. Popular SM Tools Link shorteners/statistical trackers Tinyurl budurl bit.ly ow.ly

23. Popular SM Tools Media tools Twitpic (photos) Brightkite (locations) Twitvid.com (Short Video) Picnik (online Photo editor) Animoto (online slideshow and movie maker)

24. Popular SM Tools Brand monitoring Techrigy SM2 (“Fremium” media monitoring tool) FiltrboxG2 (“Freemium” media monitoring tool)

25. Problems SM can help with Creating deeper customer loyalty Creating deeper employee loyalty Communicating your culture or message to existing or new connections Helping to improve internal culture of collaboration Reacting swiftly to negative and positive press Testing ideas and crowdsourcing responses Meeting new and interesting people Connecting and collaborating with others in your field

26. What can’t you do with SM? View it as a traditional push advertising media. People unfollow spam fast. Fix a bad product or service reputation – you can’t put lipstick on a pig Work if you don’t put time into it – SM is a commitment to be more connected Have a bot run your social media connection. It has to be a human. Really.

27. Important HR applications of SM Recruiting Find potential employees, for free Get referrals from your network Check on potential employees work history Develop a deeper understanding of potential employees Examine SM activity for culture fit with your organization

28. Important HR applications of SM Retention/loyalty Be genuinely concerned and interested in employee’s personal goals and challenges Keep tabs on employee satisfaction – without issuing surveys Use internal social media tools to promote internal collaboration and cooperation Help to shape company culture through targeted SM, and help a leader communicate company values

29. Pitfalls and problems Time wasting Limit the time you spend actually logged into SM unless it is your full time job, early morning, post lunch and late day are best times Use tools to filter irrelevant or uninteresting data or people Don’t follow everyone – Dunbar’s rule Use consolidation applications to monitor more than one outlet at a time There is a learning curve to using it correctly

30. Pitfalls and Problems Legal issues Be sure that what you tweet/post as an agent of your company is consistent with corporate policy, and the law Be very careful about public censure, criticism or “flaming” You personally as well as the company can be held responsible for fraudulent or defamatory posts If your employees tweet/facebook/use SM from work you could become entangled in their lawsuit You must be aware of discrimination laws if using SM in an HR context.

31. Pitfalls and problems Employee productivity Must have a clear employee SM use policy Should control what and which employees are allowed to post while on company time about the company Should monitor what employees post while not on company time Having a clear set of guidelines both helps prevent problems, and allows you to take action if problems crop up Remember that some web-based SM sites are vulnerable to phishing and infections, be sure you have appropriate virus and spyware protection

32. Pitfalls and problems When not to tweet/blog Unhappy or upset – give it 24 hours, then post In a crisis or rising situation, without thinking through the consequences of your post When it’s irrelevant to your demographic More than 1/2 - 1 hour per day When no one is listening (2am tweets)

33. Other issues Each person and company presence must find their own privacy comfort level Be sure to assess carefully if your comfort level is higher than your demographic (over sharing can be bad) The signal to noise ratio is very low in SM – must find ways to filter the noise

34. Exercises Create/post to a twitter account, and follow everyone else in the room Create a facebook page (if you don’t already have one) Create a linked in profile (if you don’t already have one) Tweetdeck demo SM2 demo

35. It takes a social network to build a powerpoint The following people on twitter helped me with this presentation: @jeremyb, @tweetreports, @bluewavemedia, @techrigy, @rsisk101, @MichaelFraietta, @Breroz, @stevenschlagel, @pfrigerio, @efr0702, @aschreiber, @themarketingguy, @chocol8_lvr, @dougmcsorley, @blfarris, @aaronnewman, @skeeterharris, @birdbathbuzz, @nikiblack

36. Resource page http://bit.ly/OS3Social ldrake@os-cubed.com www.os-cubed.com