Promoting and Selling Your Art online is much more involved than posting your artworks on a few portfolio websites and then applying the "Hope Plan.' You know? I hope someone will buy my work. The "Hope Plan" never works. You must know how to market. There are 2 things you need: Traffic and Conversions. Period! You as an artist are competing with thousands of artist hoping for the same thing. Someone will see their artwork and buy it. You must start out by building a professional image and establishing yourself on the Internet. There are certain strategies that work when it comes to marketing any business online. Below you will find a list of easy to read short articles to help you market your art online. Please consider this just a starting point as there is much you can do to market. In the interest of making it easy for you to read the short articles below on this subject, I have compiled a list. Consider this a starting point. #1 - 50 Tips To Help With Selling Art Online This article gives 50 bite sized tips to help with selling artworks on the internet. These are easy to understand. There are even articles referenced where artists may learn how to apply some of the strategies. Here are some of the included advice: * Be consistent in your art marketing efforts. * Build a professional artist website. * Learn to explain your art to others. * Find out your target audience. * Brand yourself on the web. * Photograph artworks professionally.

1. Promoting and
Selling Your Art
by Lloyd Dobson

2. Promoting and Selling Your Art
online is much more involved than
posting your artworks on a few
portfolio websites and then applying
the "Hope Plan.' You know? I hope
someone will buy my work. The
"Hope Plan" never works. You must
know how to market. There are 2
things you need: TRAFFIC &
CONVERSIONS. Period!

3. You as an artist are competing with
thousands of artist hoping for the
same thing. Someone will see their
artwork and buy it. You must start
out by building a professional image
and establishing yourself on the
Internet. There are certain strategies
that work when it comes to
marketing any business online.

4. You will find a list of easy to read
short articles to help you market your
art online. Please consider this just a
starting point as there is much you
can do to market.
www.LloydDobsonArtist.com
In the interest of making it easy for
you to read the short articles on my
website, the info on this video will be
brief. Consider this a starting point.

5. #1) 50 Tips To Help With Selling
Art Online
This article gives 50 bite sized tips
to help with selling artworks on
the internet. These are easy to
understand. There are even
articles referenced where artists
may learn how to apply some of
the strategies.

6. Here are some of the included
advice:
• Be consistent in your art marketing
efforts.
• Build a professional artist website.
• Learn to explain your art to others.
• Find out your target audience.
• Brand yourself on the web.
• Photograph artworks professionally.
www.LloydDobsonArtist.com

7. #2) How to Make Art that Sells
It certainly is
important to have a
grip on what types of
art is selling in your
marketing area.
When I was in college many years ago
one of my art professors shared with
the class we have two lines of art

8. One was considered fine art and the
other was created specifically to sell.
When you have an understanding of
what is selling, it will help you in
your creating process to adapt to this
market.

9. This is the same as saying fine
artists should not care about what
people want to buy. Of course, I
strongly disagree with this
thinking. This statement assumes
artists should create art without
even thinking about selling it,
and that art creation and art
selling should be separate.

10. I believe artists can find a balance
between the two. The article gives
some strategies for making art
that sells, while maintaining your
integrity as an artist. Go to my
website for additional
information.
www.LloydDobsonArtist.com

11. #3 - Free Portfolio Sites List
There is a huge list of places online
where artists may signup for free, and
post artworks. These sites often
involve creating a profile and bio.
There is also often a place to include
a link to your main portfolio site, and
social network profiles.
www.LloydDobsonArtist.com

12. The best way to use these websites is
to have all of them link back to a
main artist website. It’s impossible to
spend time at all of them, but you can
set the email preferences to accept
emails to your main inbox.
In this way, if someone contacts you
interested in a certain piece, you can
know right away, without having to
log into each and every site.

13. #4 - 10 Things Needed for
Selling Art Online
This is a summary post as
well. It covers many of the
subjects I have talked
about many times, all
organized into an easy to follow list.
Go to my website for 10 things
needed for selling art online:
www.LloydDobsonArtist.com

14. #5 - Plan for Promoting Art
Never underestimate the
importance and value of
having a plan. A plan
will help to coordinate
your efforts and find out where you
should be spending time – and what
is a waste of time.

15. Decide what you want to
accomplish and write down how
you will achieve it. Break larger
goals down into easily obtainable
smaller ones.

16. Go To My
Website For
More
Information on
How To Promote
& Sell Your Art
www.LloydDobsonArtist.com

17. “Remember It Is Not
What You Know, But
What You Do With
What You Know!”