How Technology is reshaping the Sport Industry

1. Luca Destefanis |
technology value
in sport business

2. Luca Destefanis |
in the last 20 years,
the sport industry has been
completely transformed by
technology

3. Luca Destefanis |
technology is reshaping sport
experience for athletes and
fans. not to mention the way
teams are managed

4. Luca Destefanis |
a simple framework to understand technology value in sport business
WHO
è Fan
è Players
è Team
è Media
è Sponsor
WHAT
WHY
è Track & Share
è Event Experience
è Media Solutions
è Analyze
è Experience (fan + athlete)
è Sales (ticket, merchandising, …)
è Insight

5. Luca Destefanis |
who’s at stake?
WHO
fan
player
team
media
sponsor
è engaging, immersive, safe experience
è active involvement
è communicating: listening + being listened
Whishing for:
è maximize visibility / direct link with fans
è maximize return on visibility
è minimize risks (physical an not)
è sponsorship and commercial strategies maximizing revenue opportunities
è consistent athletes management for communication and performance
è delivering superior fan experience
è delivering integrated content across platforms
è maximizing revenue opportunities from subscription and merchandising sales
è providing the best platform to connect fans, teams and athletes
è comprehensive, real time information to support investment decision
è maximize opportunities, minimize risks
è be a relevant stakeholder in athletes and team successes

6. Luca Destefanis |
technology solutions
WHO
è Fan
è Players
è Team
è Media
è Sponsor
WHAT
WHY
è Track & Share
è Event Experience
è Media Solutions
è Analyze
è Experience (fan + athlete)
è Sales (ticket, merchandising, …)
è Insight
Performance Monitoring
Community-based Services
Data Capture, Analysis, Distribution
Data Monitoring
Location Based Services
Content Integration
Integrated Customer View
Fan Sentiment Analysis

7. Luca Destefanis |
Track & Share
Performance Monitoring, Community-based Services
WHO
è Fan
è Players
è Team
è Media
è Sponsor
WHAT
WHY
è Track & Share
è Event Experience
è Media Solutions
è Analyze
è Experience (fan + athlete)
è Sales (ticket, merchandising, …)
è Insight

8. Luca Destefanis |
Event Experience
Data Capture, Analysis, Distribution and Location-based Services
WHO
è Fan
è Players
è Team
è Media
è Sponsor
WHAT
WHY
è Track & Share
è Event Experience
è Media Solutions
è Analyze
è Experience (fan + athlete)
è Sales (ticket, merchandising, …)
è Insight

9. Luca Destefanis |
Event Experience
Data Monitoring
WHO
è Fan
è Players
è Team
è Media
è Sponsor
WHAT
WHY
è Track & Share
è Event Experience
è Media Solutions
è Analyze
è Experience (fan + athlete)
è Sales (ticket, merchandising, …)
è Insight

10. Luca Destefanis |
Media Solutions
Content Integration and Integrated Customer View
WHO
è Fan
è Players
è Media
è Sponsor
WHAT
WHY
è Track & Share
è Event Experience
è Media Solutions
è Analyze
è Experience (fan + athlete)
è Sales (ticket, merchandising, …)
è Insight

11. Luca Destefanis |
Analyze
Fan Sentiment Analysis
WHO
è Fan
è Players
è Media
è Sponsor
WHAT
WHY
è Track & Share
è Event Experience
è Media Solutions
è Analyze
è Experience (fan + athlete)
è Sales (ticket, merchandising, …)
è Insight

12. Luca Destefanis |
exploring value creation
WHY
experience
sales
insight
è Emotional
è Being part of
è Being connected
è Being relevant
è Being safe
è Sponsorship
è Ticket
è Value Added Services
è Merchandising
è Licensing
è Players
è Fans
è Media
è Competitors

13. Luca Destefanis |
thanks