Lindsay Pedersen

Greater Seattle Area United States

Principal

Advertising / Marketing / PR

I am a brand positioning guru and marketing strategy consultant. I've been told I'm between a growth strategy consultant (e.g. McKinsey) and a brand strategy consultant (e.g. Prophet). I call this intersection 'brand positioning.' I've a knack for zeroing in on the key growth insight - that needle in the haystack - and in building your strategy around that. I'm a big believer in the idea of bringing a laser focus to your marketing strategy, really concentrating on what you uniquely bring to your customer, your unique "zone of genius." This magnifies the effect of all your marketing, which helps you to grow with intention. Generally speaking, leaders engage me when they need a rigoro...