5. Mobile marketing has been fumbling along for over a decade. Until now most device screens were small, the browsers crappy, the development tools cumbersome and Internet access slow and expensive.
6. All that has changed dramatically in the last 24 months, and will leap forward in the next 12 months.
8. 16/08/10 1. Smart phones are more prolific Smart phones are quickly becoming more prolific 1
9.
10. 2. Mobile data costs less 16/08/10 2 Mobile data is becoming cheaper to access
11. 16/08/10 3 We’re all comfortable using the web and these paradigms easily transfer to mobile Ivy Bean is 104 and has over 50,000 followers on Twitter
13. 1 It’s not all about Apple. Google, Microsoft, HTC, Nokia, Palm and a host of others are quickly following suit. Google is now activating over 200,000 Android smart phones worldwide every day (NMA, 6 August 2010) The Wholesale Applications Committee will offer brands and developers a single point of submission for their apps
14. 1. It’s not all about Apple... Worldwide Smartphone Sales to End Users by Operating System in 1Q10 Gartner (May 2010)
16. 2 Those that carry “smart” devices are generally wealthier, younger, connected and more desirable customers. Plus, these are the guys traditional media has a hard time tracking down.
17. 3 Those that carry these devices use them to get information and make decisions in real time.
19. 16/08/10 4 Those that carry these devices use them to navigate, organise and remember their world. Are you doing all you can to be found, compatible and remembered?
28. 8 Be your customers’ wingman. Your customers are looking for meaningful information that is relevant to the time of consumption. Simply turning regular web into mobile web is a wasted opportunity.