16. Communications Phone Sales & Marketing Product Quality After Sales Service Counter Service Retail display Distribution BRAND EACH TOUCH POINT DELIVERS A BRAND EXPERIENCE
35. Brand Essence Brand Core Brand Values Brand Personality Brand Positioning WHAT DO THEY MEAN?
36.
37. BRAND BRAND CORE/ ESSENCE WHAT IT DOES REVLON HOPE Cosmetics ORANGE OPTIMISM Mobile telephony provider NIKE EMPOWERMENT Sports equipment NOKIA COMMUNICATION Mobile phones VOLVO SAFETY Automobiles