1. “Don’t Leave Your Romantic Ideas to Chance”
Revised August 2, 2012
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2. What if...
Romantic ideas and solutions were easy?
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3. What if...
Romantic ideas were organized
by a trusted professional?
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4. What if...
Romantic ideas were actually romantic?
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5. What if...
Romantic ideas were created specifically
for you?
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6. Romapit is…
A location based platform for retailers that
allows consumers to easily find products &
services using our adaptive Q & A survey
and search engine.
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7. Romapit.com
Your perfect romance mapped out
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9. “Don’t Leave Your Romantic Ideas to Chance”
Revised August 2, 2012
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10. What if...
Merchants could effectively
target their audience... Locally
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11. What if...
Local merchant’s found their
relevant eyeballs all in one place on and offline
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12. Romapit.com
Let us map-out your perfect
romance!
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13. Hyperlocal
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14. Hyper Local
• Pertinent results with real time response
• Practical directory, commerce portal and utility
• Trusted expert evaluations
• Awards and badges to identify true romantic venues,
gifts, services and related items vetted by Romapit
• Mobile app provides immediate relevant results
• Community based social interaction evaluating vendors
with opt-in and profiles for professionals and lay users
• Emphasis on immediate need fulfillment of queries
• Build matches based on local profiles from algorithm
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15. HyperTargeted
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16. Hyper Targeted
• Fast, reliable, filtered results based on the user’s
gender and specific needs
• Two levels of search; Base algorithm, full romantic
assessment
• One place to offer multiple product, service solutions
that are well defined, but difficult to capture for vendors
and focus on for users/buyers/clients
• Reminders and updates for users to achieve successful
romantic overtures built from users own inputs
• Vendor nirvana knowing relevant client data is available
• Users timeline to purchase and act are short and real
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17. DataDriven
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18. Data Driven
• Advanced demographic and psychographic information
paired with street level vendor specific information
• Users emotional profiles
• Stage of relationships equates to smaller sample set
solutions increasing result success rate and conversion
• Merging technology infrastructure and design to
maximize relevant data
• Time and function of the romantic need
• Profile information dictates ideal categorization, targeted
advertising, filtering and focused recommendations
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19. RecommendationCentric
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20. Recommendation Centric
• Romance Quotient provided by the site to users will give
ideal product and service matches for individuals
• Site visits provide specific matching criteria
• Like online Michelin guide for romance
• Algorithm establishes user preferences. Romapit
matches those preferences within categories & ratings
• Not simple lists or star rating system based on five or
less characteristics. Each category is evaluated on a
multi-level system related to emotional elements built
into the algorithm
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21. TheMarket
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22. We Understand the Demographics
• Over 50% divorce rate influences couples
• Frequent arguments about missed celebrations,
anniversaries, special dates, events
• One stop to solve romantic quandary's with confidence,
trust assured success
• Focus on recommendations, decisions made for men,
separately for women
• Over $300 billion market
• Top public interest categories
• Significant PR, buzz, promotion leverage
• Income, culture and other relevant issues are included
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23. Who and What Size is the Market
• What makes up the $300 billion market
• Hallmark holidays are a small portion of romance
market
• Breadth and fragmented nature are ideal to address
• Components fall neatly under romance umbrella
• Cost of client acquisition is low
• Demographics include men and women aged 25-60
• Market will be parsed to manageable niche categories
from defined algorithm covering user needs
• Recession proof, romance can be limited but not ignore
• Men and women, different relationship stages, ages,
comfort levels are all included within algorithm
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24. The Romance Market
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25. Who Competes With Us?
• A number of companies offer disparate technologies. Limited
functional romance site or Apps like Romapit
• Our defined market will turn the industry on its head focusing on
the individual within a relationship instead of trying to squeeze
everyone into the same perception and definition of romance such
as “Valentine's Day”
• Competitive chart reflects segments and companies (See Att. 2)
• Selected functionality, products and services are offered by dating
sites that don’t focus on romance or couples. Digital media,
eCommerce, social membership structures are among them
• Romapit is NOT a dating site or focused on gathering members
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26. Functional Competitive Areas
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27. Romapitoverview
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28. What ROMAPIT Does
• Algorithm directed search and recommendation for the individual
• Romance accreditation for industry merchants, Romapit approved!
• Fee based Romance Concierge service
• Mobile app for real-time problem solving for in-demand needs.
Think “Oh no! I forgot our anniversary!”
• Easily connects vendors and clients on and offline
• Solves urgent and important short and long term romantic queries,
offering profile, feedback & interaction between users on
experiences, etc…
• Variety of products & services like special offers, expert advice,
packages, monthly sample box program, seminars
• Calendar update and reminder
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29. What ROMAPIT Does
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30. Solving Would-be Romantic’s Needs
• Technical Solutions to Real-world Needs
• Urgent needs for emotionally driven problems require absolute
trust and expert opinion solved by Romapit standards and ratings
as well as pricing and profile related recommendations
• Mobile app provides on the ground, immediate solutions
• Broad set of offerings, condensed for user via his/her own results
and requests
• Minimal clicks to solutions in a variety of categories
• Gender oriented User Interface to further enhance experience,
results and trust factor
• Algorithm and multi-filtered database drills down into individuals
specific romantic needs and solutions
• Streamlined check-out system tied to profile, reminder
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31. Solving Would-be Romantic’s Needs
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32. Revenuestreams
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33. Multiple Revenue Streams
• Sample set members – “Box of Romance”
• Seminars and conferences on and offline
• Premium profiles and badging for merchants
• Premium imagery
• eCommerce bundled services and product sales
• License fees for engine to other categories
• Listing fees for therapists and other professionals
• Concierge service fees
• Multiple advertising pipelines on content as well;
• Sponsorships
• Banners
• Co-operative programs
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34. Financial Projections
• Time to go Beta is 3-4 months after completing offering
• Build cost minimized by completed architecture
• Revenue within first year will exceed $350,000 to B/E
• Positive net income before amort and ROI at year one
• Conservative estimates from powerful category and
technology platform and 10 revenue pipelines
• Limited cost of user acquisition due to relationship with
11 year digital media property couplescompany.com
• Overhead costs can be reduced due to co-operation
with Ironpaper infrastructure
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35. Capitalapplication
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36. Capital Raise
• Romapit is raising $500,000 for its first 15 months to
profitability
• Convertible debt or equity
• ROI without note on conservative estimates at 300,000
total traffic numbers by industry represents roughly 4-
6x
• Principals will not be taking salaries
• Expansion to subsequent metropolitan areas covered
by cash flows
• Principals have invested their own funds and time
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37. • Romapit expects to hire 6 individuals and 2 interns
• File provisional patent
• Time to alpha is three months or less based on pre-
development work with beta thereafter
• Data entry for romance database within all channels
• Contingencies included (two hires, travel, time, etc.)
• Development of the mobile app
• No acquisitions are initially planned
• Joint venture and business development within the
romance category
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38. Whyus?
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39. Current go to Market
• Itsheritage is the 11 year digital media property in
www.CouplesCompany.com incl. content,
professionals
• Technology is based on assets within Ironpaper group
• Product and services partnerships
• Sample kit suppliers on-board and ready to participate
• Current lists of over 15,000 opted in users as starting
base, plus over 800 journalists, 3,000 media members
and 1,000 in romance group as springboard
• Very high buzz and media attraction category
• Proven expertise in selected category and technology
team building, launch and roll-out
• Market size and ability to reshape it
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40. WHO WE ARE
Randall Willis: Publisher,
digital media specialist,
operations mgmt skills, built
two successful companies
http://www.linkedin.com/in/bra
ndallwillis
Jonathan Franchell: Web
strategy, tech & marketing for
web, analytics & testing
focused professional. Loves
testing, data and modelling
http://www.linkedin.com/pub/j
onathan-franchell/1/202/265
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41. “Don’t Leave Your Romantic Ideas to Chance”
Thank You
Revised July 31, 2012
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