LIVE WEBINAR with Larry Bodine, featuring Tighe Wilhelmy. During This Free Webinar You Will Learn: 7 Hot Ideas to Get New Clients Online How to Begin Using Legal Domain Name Extensions How Community Involvement Can Generate Leads How to Become a Legal Expert for Media Outlets How Video Production Can Transform Your Law Practice Key Differences Between Video Hosting Solutions (YouTube, Facebook) How to Generate New Clients With Online Video Advertising How to Use Popular Twitter Hashtags to Get New Leads Larry Bodine is an attorney, marketer and journalist. He is the Editor of The National Trial Lawyers website and PersonalInjury.com, updating both throughout the day with news of verdicts, trial practice and marketing advice. He is also Editor of LawMarketing.com, a leading source of practical advice about business development and marketing for attorneys. He writes The LawMarketing Blo, which has gotten more than 1 million visits over the last 10 years. Tighe Wilhelmy is the Co-Founder of Local Lawyer Guide, a national video production, marketing, and advertising agency for attorneys. He has helped thousands of attorneys understand how to use video to improve lead generation, conversions, and overall branding for their law firms.

1. LarryBodine.com LocalLawyerGuide.com

2. LarryBodine.com LocalLawyerGuide.com
Larry Bodine
Attorney, marketer,
journalist.
The National Trial Lawyers
PersonalInjury.com
LawMarketing.com
The LawMarketing Blog
Tighe Wilhelmy
Inbound marketer,
SEO expert,
Sales professional,
Video producer
Local Lawyer Guide
Former CMO, Hildebrand
Law, PC

3. LarryBodine.com LocalLawyerGuide.com
1. How to become a legal expert for media outlets.
2. How to use popular twitter hashtags to get new leads.
3. How to begin using legal domain name extensions.
4. How community involvement can generate leads.
5. How video production can transform your law practice.
6. Key differences between video hosting solutions (YouTube,
Facebook).
7. How to generate new clients with online video advertising.

4. LarryBodine.com LocalLawyerGuide.com
Newsjacking
- Get @Reporters Twitter handles
- Breaking News
- Blog or video
TV Infomercial

5. LarryBodine.com LocalLawyerGuide.com
• Using Already- Popular
Hashtags –
• Facebook, Instagram, Twitter,
and Tumblr
• Pictures, Blog Posts, and Video
• #Fraternities4Family
• #lawschool, #legalnews,
#attorney vs #lawyer
• Hashtags.org & Ritetag.com

6. LarryBodine.com LocalLawyerGuide.com
Became available October 2014
Cost - $200 - $500
LawLytics: No evidence of any SEO benefit
• See http://bit.ly/LawDomains

7. LarryBodine.com LocalLawyerGuide.com
• Not Recommended
- Buying Links
- Keyword Stuffing
• Content Creation
- Original, High Quality, Relevant
• Post article on blog first…
- Spin on LinkedIn Pulse w/link
- Update to Facebook, Twitter,
Google+

8. LarryBodine.com LocalLawyerGuide.com

9. LarryBodine.com LocalLawyerGuide.com
• Scholarships
• Sponsorships
• Apps
- Instagram
- Periscope
- Meerkat

10. LarryBodine.com LocalLawyerGuide.com
• Backlinks
• Branding
• Engagement
• Traffic

11. LarryBodine.com LocalLawyerGuide.com
Video Production
= Conversion
Video Advertising
= Lead Generation

12. LarryBodine.com LocalLawyerGuide.com
• Transparency
• Authenticity
• Emotion
• Music
• Quality

13. LarryBodine.com LocalLawyerGuide.com

14. LarryBodine.com LocalLawyerGuide.com

15. LarryBodine.com LocalLawyerGuide.com
• Law Firm Website
- Homepage, Practice Areas,
Contact Us, Profile Pages, Blog
• Video Hosting
- YouTube, Wistia, Vimeo, LLG,
MetaCafe
• Social Media
- Facebook, Twitter, LinkedIn,
Google+, Instagram
• Legal Directories
- AVVO, FindLaw, Local Lawyer
Guide, Nolo
• Local Directories
- Yelp, YellowPages,
SuperPages, WhitePages

16. LarryBodine.com LocalLawyerGuide.com
• Displaying your videos to consumers before, during,
or after other videos on the Internet.

17. LarryBodine.com LocalLawyerGuide.com
• Cost
- Average ($0.03 - $0.10) Per Impression
- Average ($3.00 - $6.00) Cost-Per-Click
• Reach
- Access to 99% of all online video viewers
- Huffington Post, ESPN, Comedy Central, Hulu, NBA.com,
Words With Friends
• Targeting
- Demographics, geographics, search history, email,
keywords, competitor websites, data segments,
retargeting, associate websites
• Reporting
- Views, cost-per-click, completion rate, click-through-rate

18. LarryBodine.com LocalLawyerGuide.com