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The Business of Blogging

      Tiffany Romero
   www.tiffanyromero.com
       @TiffanyRom
•   Mom
•   Wife
•   Summer Camp Director
•   USC Trojan
•   Entrepreneur
•   Blogger
•   Social Media “Personality”
•   Event Organizer
•   10,000 community members
•   11,800 Twitter followers @SITSGirls
•   9,300 Facebook Fans Facebook.com/SITSGirls
•   Brand campaigns include: Proctor &
    Gamble, Invisalign, Clorox, SONY and More
• Events in 12 cities in 2010/2011
• Over 1300 attendees
• 2012 will take place in:
  – St. Louis, MI
  – Dallas, TX
  – Philadelphia, PA
  – Las Vegas, NV
1.   Professional designed blog
2.   Bought a .com
3.   Used Twitter regularly
4.   Joined community sites
5.   Found my “Tribe”
1. Learn Spanish. ;)
2. Start on Wordpress hosted.
3. Chosen a .com that made sense!
4. Joined Twitter even sooner.
5. Taken an SEO class.
6. Used a photograph in every single post.
7. Editorial calendar.
8. Set work times.
9. Attend more local events
10. Utilize Facebook better.
• Hootesuite {For Twitter}
  Allows you to manage multiple accounts, schedule
  tweets and follow # {hashstags}
• Instagram {For iphone}
  Takes an average iphone pic and makes it gorgeous.
  Operates as its own social media site as well.
• Picnik.com {Photo-editing website}
  Works as well as PS without the expense. $20/year
  gets you amazing tools.
• Yoast {WP Plug-In}
  Makes SEOing your posts easy.
• Google Alerts and Keyword Tool
•   What is your “niche”?
•   What is your “promise”?
•   Know your audience.
•   5 Brands that would be a perfect match
•   Saying: “No, Thank You.”
•   Building relationships
•   Disclosure- FTC
•   Offline connections
•   Reviews {Entire Blog? Separate Tab?}
•   Campaigns
•   The Art of Pitching
•   Media Kit/Sell Sheet
•   Contracts
•   Business Practices
•   Events
•   Monetization
•   Here is where you can find me:
•   Tiffany@BloggyBootCamp.com
•   @TiffanyRom
•   Facebook.com/TiffanyRom
•   www.tiffanyromero.com

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Tiffany Romero's Business Of Blogging

  • 1. The Business of Blogging Tiffany Romero www.tiffanyromero.com @TiffanyRom
  • 2. Mom • Wife • Summer Camp Director • USC Trojan • Entrepreneur • Blogger • Social Media “Personality” • Event Organizer
  • 3.
  • 4.
  • 5.
  • 6. 10,000 community members • 11,800 Twitter followers @SITSGirls • 9,300 Facebook Fans Facebook.com/SITSGirls • Brand campaigns include: Proctor & Gamble, Invisalign, Clorox, SONY and More
  • 7. • Events in 12 cities in 2010/2011 • Over 1300 attendees • 2012 will take place in: – St. Louis, MI – Dallas, TX – Philadelphia, PA – Las Vegas, NV
  • 8.
  • 9. 1. Professional designed blog 2. Bought a .com 3. Used Twitter regularly 4. Joined community sites 5. Found my “Tribe”
  • 10. 1. Learn Spanish. ;) 2. Start on Wordpress hosted. 3. Chosen a .com that made sense! 4. Joined Twitter even sooner. 5. Taken an SEO class. 6. Used a photograph in every single post. 7. Editorial calendar. 8. Set work times. 9. Attend more local events 10. Utilize Facebook better.
  • 11. • Hootesuite {For Twitter} Allows you to manage multiple accounts, schedule tweets and follow # {hashstags} • Instagram {For iphone} Takes an average iphone pic and makes it gorgeous. Operates as its own social media site as well. • Picnik.com {Photo-editing website} Works as well as PS without the expense. $20/year gets you amazing tools. • Yoast {WP Plug-In} Makes SEOing your posts easy. • Google Alerts and Keyword Tool
  • 12. What is your “niche”? • What is your “promise”? • Know your audience. • 5 Brands that would be a perfect match • Saying: “No, Thank You.” • Building relationships • Disclosure- FTC • Offline connections
  • 13. Reviews {Entire Blog? Separate Tab?} • Campaigns • The Art of Pitching • Media Kit/Sell Sheet • Contracts • Business Practices • Events • Monetization
  • 14. Here is where you can find me: • Tiffany@BloggyBootCamp.com • @TiffanyRom • Facebook.com/TiffanyRom • www.tiffanyromero.com