10. TO EFFECTIVELY DESIGN
FOR SOMEONE, YOU HAVE
TO UNDERSTAND THE
PROBLEM.
Glennette Clark @glennette 202-683-9508
11. THE PROBLEM
STATEMENT
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Glennette Clark @glennette 202-683-9508
12. EMPATHETIC DESIGN
TOOLKIT
+ +
Glennette Clark @glennette 202-683-9508
+
Persona Empathy Map Context Map
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Problem Statement