Building Across The Social Web - The Implications of Social Web Technologies on Social Media Content Strategy

Building Across the Social Web

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is the social web?

[object Object],What is the social web?

[object Object],[object Object],What is the social web?

[object Object],Lazerow’s Law of the Social Web

[object Object],Lazerow’s Law of the Social Web #2

Why should you care? Number of Years to Reach 50% Penetration of U.S. Households 1 Years 1. Sources: Electronic Industry Association; US Dept. of Commerce; Dataquest Years 2. Sources: Portio Research via Fortune Magazine/CN Nmoney.com Years to reach 150M users or units sold 2

Why should you care? Source: Compete.com 104M user difference 32M user difference Facebook vs. Yahoo & Google Growth And the growth is not going to just one player 10X Growth for Twitter in 1 Year! Twitter Growth

Why should you care? Source: comScore, Feb. 2009 % of each country’s internet population using social networks

[object Object],[object Object],The Numbers: Facebook

[object Object],The Numbers: Facebook

[object Object],[object Object],[object Object],The Numbers: Facebook

[object Object],[object Object],The Numbers

[object Object],The Numbers: Twitter

[object Object],[object Object],[object Object],Three Main Ways to Participate

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Socialize your site

Socialize your site: Registration Facebook Connect is, hands down, the most powerful way to get your audience to share your content. “ Facebook Connect is, hands down, the most powerful way to get your audience to share your content.” -Gregg Spiridellis, CEO at JibJab Media, Inside Facebook

Socialize your site: Registration

[object Object],[object Object],[object Object],[object Object],Socialize your site

Socialize your site: Comments Huffington Post Twitter Lists

[object Object],[object Object],Socialize your site

[object Object],[object Object],[object Object],Socialize your site: Friend activity

Socialize your site: Friend activity

Socialize your site: Recent friend activity

Socialize your site: Recent friend activity “ Facebook referral traffic is up 48 percent since the launch—and the already-heavy volume of comments jumped to 2.2 million from 1.7 million in July. Fifteen percent of HuffPo comments now come from Facebook. In September, Facebook referrals accounted for 3.5 million visits, up 190 percent from June and 500 percent from January. Those numbers continue to build, according to HuffPo’s internal stats.”

Socialize your site: Social filtering

Socialize your site: Social filtering Source: http://www.digitalvegetarian.com

Socialize your site: Create engaging experiences

[object Object],And the results are in! 85% of new registered users to CBS’s TheInsider.com are using Facebook Connect. SOURCE: http://www.facebook.com/connectnews

[object Object],And the results are in! More than 1/3 of their new commenter signups on Huffington Post come through Facebook. SOURCE: http://www.facebook.com/connectnews

[object Object],And the results are in! Over 23,000 unique visitors from 168 countries comment with friends and fellow worshippers in the live feed each week on LifeChurch.tv. SOURCE: http://www.facebook.com/connectnews

[object Object],And the results are in! ,[object Object],[object Object],[object Object],[object Object],SOURCE: http://www.facebook.com/connectnews

[object Object],And the results are in! Page views on Lollapalooza.com are up 99%, pages per visit are up 34%, and average time spent on the site is up 20%. SOURCE: http://www.facebook.com/connectnews

[object Object],[object Object],Take your content to where the party’s at!

[object Object],[object Object],[object Object],[object Object],Take your content to where the party’s at!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Take your content to where the party’s at! * Facebook internal stats ENGAGE ACTIVATE SPARK

[object Object],[object Object],[object Object],[object Object],Traditional Content Publishing E*TRADE Social Program YOUR BRAND Arithmetic Growth Geometric / Exponential Growth Take your content to where the party’s at! YOUR BRAND

[object Object],[object Object],[object Object],Facebook newsfeed Jenny notifies Jim Facebook newsfeed story posted Jim notifies John Facebook newsfeed Facebook newsfeed story posted Facebook newsfeed story posted Facebook newsfeed story posted Take your content to where the party’s at!

Take your content to where the party’s at!

[object Object],[object Object],[object Object],[object Object],[object Object],Twitter

Building Across The Social Web - The Implications of Social Web Technologies on Social Media Content Strategy

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Building Across The Social Web - The Implications of Social Web Technologies on Social Media Content Strategy

Semelhante a Building Across The Social Web - The Implications of Social Web Technologies on Social Media Content Strategy (20)

Mais de Michael Lazerow

Mais de Michael Lazerow (10)

Último

Último (20)

Building Across The Social Web - The Implications of Social Web Technologies on Social Media Content Strategy