Chef Koochooloo teaches kids Global Competency and STEAM through Healthy cooking.

1. 09/08/2019
(Science Technology Engineering Arts Math) Through Cooking
Making Scienc Deliciou !
1

2. Every Parent’s Wish
Happy
Smart
Healthy
2

3. The Problem
● Obesity
● Failing School
● Depression
3

4. The Problem
There’s overwhelming
evidence that childhood
obesity is linked to poor
grades & depression
4
from: the CDC, Time Magazine,
International Journal of Obesity

5. Delivering an integrated gamified
STEAM & Global Competency training
platform with collaborative, healthy
cooking classes.
To improve the health, happiness
and education of children around
the world..
Our Vision Our Mission
5

6. Our Story Began...
6
Silicon
Valle 3+3 = 6
6+3 = 9
13+3=16
1 orange
+ 2 oranges
Chil

7. 7
Switzerland
6,000 Primary Schools
800 Thousand Students
$16 090 per student
USA
89,000 Elementary Schools
29,87 Million Students
$11 727 per student
UK
21,000 Primary Schools
8.2 Million Students
$11,630 per student
Germany
22,000 Primary Schools
3.24 Million Students
$8 619 per student
Netherlands
6,584 Primary Schools
1.5 Million Students
$8 478 per student
France
42,000 Primary Schools
6.81 Million Students
$7 395 per student
Spain
… Elementary Schools
4,7 million Students
$7 320 per student
IMMEDIATE OPPORTUNITY SIZE
Students per
classroom
Expenditure per
student per year

8. $90 Billion Spent in 2017 *
Expected to grow to $103 Billion (by 2020)
AIM* - Accessible Instructional Materials
A $90 Billion per Year Global Market

9. Minimal Viable Product : Chef Koochooloo App
Recipient of SBIR Award from the National Science Foundation
It’s a K-5 gamified technology platform
aligned with National Learning
Standards. It teaches STEAM through
healthy culturally sensitive recipes!

10. Teaching Math and Science (Continued)
10
CCSS.MATH.CONTENT.1.MD.C.4
Organize, represent, and interpret data with up to three categories; ask and answer
questions about the total number of data points, how many in each category, and how
many more or less are in one category than in another.
NGSS.SEP(4)
Using Mathematics and Computational Thinking: Describe,
measure, and/or compare quantitative attributes of different
objects and display the data using simple graphs.

11. Teaching Language Arts (Continued)
11
CCSS.ELA-LITERACY.RI.1.2
Identify the main topic and retell key
details of a text.
CCSS.ELA-LITERACY.RL.1.1
Ask and answer questions about
key details in a text.
CCSS.ELA-LITERACY.L.1.4
Determine or clarify the meaning of
unknown and multiple-meaning words and
phrases based on grade 1 reading and
content, choosing flexibly from an array of
strategies.

12. Engaging Our Children on a Healthy Food Ideology
“Chef Koochooloo’s program is a
balanced way to teach children healthy
eating as it is, age-appropriate,
culturally sensitive, and nutrition
focused.”
— Dr. Beatrice Juncadella
Child Obesity Pediatric Medical Director
at Thomasville Pediatrics
12
Fresh Ingredients - Plant-Based Proteins - Lactose-Free - Fruit and Vegetables

13. Based on a survey of
1000 participants
(parents) after 10 lessons.
0 20 40 60 80 100
➢ Positive Influence on Eating
Behavior
➢ New Passion ignited for
STEAM subjects
➢ Improved Well Being of
Families
Why Parents Love Chef Koochooloo?

14. Why Schools Love Chef Koochooloo?
14
Student achievement -
Math and Reading
Student to teacher ratio
Teacher satisfaction =
better teaching quality
Innovative environments
for personal growth
What make schoo success ? W
can help wit that!
Adoption of modern
tools and technology
Student engagement
and attendance
Underserved student
performance
Community involvement

15. Recognition and Growth
$1 Million!Grown from
5 schools
with 151
students to
30 schools
with total of
854
students in
2018

16. Significant Academic Improvement Achieved
Research gained through the Chef Koochooloo study funded by NSF
Advisors
Dr. Claudia Mazziotti
Stanford Research Institute
Dr. Kip Tellez
UC Santa Cruz
16
Science/Math
(NGSS / CCSS)
Language Arts
(ELA / ELD)
51%increase
3%increase
55%increase
13%increase

17. 58% gross profit margin
4% operating margin
15% ARR
●
●
Number of Schools Growth
Pre-Launch Revenue Generating Pilots

18. High STEAM Incorporation
Low STEAM Incorporation
High
Nutrition
Advocacy
Low
Nutrition
Advocacy
Competitive Landscape

19. Competitive advantages

20. Business ModelCustomer Segmentation
Primar Customer Segment
Elementary Schools in USA:
- 35.6 million students
Home-Schooling Parents
in USA:
- 1.8 million students
Elementary students around
the world:
- 650 million
Ke Stakeholder
Superintendents
School Boards
Teachers
Curriculum Builders
PTA
Influencer & Recommender
Parenting Clubs
Education Leaders
Educational Conferences
Newsletters
En User
Students
Teachers
Parents
20
Sale of
So war
Subscription
Schools
through
district
leaders
Single
teachers
Learning
Centers
Home
Schooling
Parents
Price per student: $25
Period of: 9 months
Number of lessons: 20
Subscribing
to our app

21. $5 $25
with ingredients
$25 - $29
Competitive Pricing
21
$7 $10* $13*

22. “The Chef Koochooloo program has
helped transfer our classrooms into
virtual laboratories for exploring all
sorts of STEAM topics. Preparing
food is a daily part of life, which
means that the learning occurs in a
natural, meaningful context—with
delicious results”.
—Nick Prychodko
Principal, DeVargas Elementary
School
Response from Customers (Educators)
“For 3 years, we have enjoyed the
curriculum immensely. This unique
approach ties in cultural diversity to
nutrition, and teaches the kids not
only healthy eating, but create
awareness about the world they live
in and emphasizes social
responsibility.”
— Ayindé Rudolph Ed.D.
Superintendent, Mountain View
Whisman School District
“Reading, math, science, history,
social studies—a Chef Koochooloo
covers it all in the most delicious
way! . It’s learning, but in a way
that’s very different than what kids
are used to, to me this is truly the
definition of innovation in schools.”
— Noa Mendelevitch
Director Of Development,
Helios School

23. Teacher and Parent Testimonials
“Our students were excited for the program, and became
aware of the health properties of the foods they eat. On
the instructional side, we found the alignment of the app
content with NGSS requirements particularly valuable, by
both students and teachers alike.”
— Marina Vaserman
Open Mind school
23
“My 6-year-old child was excited to attend the after
school program offered by chef Koochooloo. He
learned so much, and was able to do better in school
because of it. He also learned to love foods that he
would have never tried otherwise.”
— Tania O Connell

24. Number of Participants:
16,540 schools (in CA, TX, NY)
Campaign effectiveness:
4.5% (750 schools)
Go-to-Market Strategy

25. Diverse, Passionate and Talented Team
Former CEO of
LeapFrog,
Knowledge
Universe, Sega,
Matchbox, and
Mattel.Dr. Michael Brenner
Science & Cooking
Developer of the
Harvard "Science
and Cooking” class.
Chair in the Education
Department at UC
Santa Cruz, current
director of the
MA/Credential program.
Professor of
nature science
and chemistry at
Stanford
University.
CEO of Mixfit
(Foodtech) and
also CEO of
AIMFeedback
(EdTech and
member of the
Swiss EdTech
Collider)
Team
Advisors

26. 26
Uplift Education with Chef Koochooloo!
Make the next generation of STEAM Scholars fall in love
with the Nestle family within the next 5 years!
$1 Million $500 Thousand
$1.5 Million
3x Return in 5 years
Reac 1.5 Million Kid !
Your
investment

27. 27
The Impact of Your Investment
Contribute to women’s empowerment,
promoting women in entrepreneurship
Support Global Nutritional, Health and
Wellness off Children
Embrace digital opportunities Engage with our community

28. EXIT STRATEGY
Renaissance Learning
(K-12)
Deal size: $1.1BN
Revenue: $192.5M
Acquirer: Hellman &
Friedman
Investor type: Private Equity
EDTECH: A HIGHLY ACQUISITE MARKET
Scholastic Educational
(K-12)
Revenue: $1.7BN
Deal size: $575M
Acquirer. Houghton Mifflin
Harcourt Company
Investor type: Strategic
Frontline Education (K-12)
Deal size: >$1.0BN
Revenue: $30M
Acquirer: Thoma Bravo
Investor type: Private Equity
Source: https://www.blended.blog/edtech-exits-rise/
Forecast Revenue:
2024: $46,840,897
Potential Deal Size:
$610M
Deal size average: 13x revenue
5,7x Revenue 33,3x Revenue
0,21x Revenue

29. THANK YOU!

30. 30
Short Term Growth Targets in 4 US States
➢
➢
➢
➢
➢
➢
More than $6 million
revenue by end of 2020
$172,500 budget
in 2020

31. 2020 2021 2022 2023 2024
Revenue $6,379,085 $13,950,289 $22,776,602 $33,800,949 $46,840,897
Number of student subscriptions 250,158 524,074 826,789 1,187,262 1,590,934
Number of Classrooms 8,125 17,030 26,871 38,584 51,701
Number of schools 625 1,310 2,067 2,968 3,977
Avg Price/student/year $25.00 $26.00 $27.00 $28.00 $29.00
Total user cost $4,341,824 $8,083,056 $11,059,093 $13,522,191 $16,826,817
Nestle Revenue 3% (kick in 3rd year) - - $690,000 $1,000,000 $1,400,000
5 Year Revenue Forecast
The Potential

32. 2020 Funds: $1,372,500 Needed
Use of Sponsorship Funds
Software Developers $ 400,000
Curriculum Designer $ 75,000
Product Designer $ 100,000
Graphic designer $ 50,000
Sales & Marketing $ 250,000
Administrative (G&A) $ 125,000
Fringe Benefits $ 200,000
$ 172,500
2020
$1,327,500
2021
$1,569,000
2022
$1,789,000

33. “I would like to see a dashboard
for tracking the students’ progress
digitally, and see how the lessons
meet educational standards in a
visually pleasing way,”
— Meghan Pierce
Director of STEM, Rocketship
Public Schools
“I think using cooking to teach is so
effective, especially for kids who
struggle. If you can add adaptive
learning, and make it available on
Chromebooks, I’d like to run a pilot”.
— Alvin Marquez
Assistant Principal, Miller Middle
School, San Jose, CA
Requests from Customers
“I think it is a struggle to fit in
cooking, but if I can get Social
Studies, Science and Math
requirements in a 2 hours lesson,
you can count me in, once you have
the teacher Dashboard ready”
—Vicki Andary
4th
Grade Elementary School
Teacher, Saratoga Unified School
District, Saratoga, CA

34. “I will share the idea with the
Science instructional Lead I work
with, I think if your product is well
put together, and has research to
show the student{s progress, the
our school will definitely want to
adopt it”.
—Ginger Brown
Education Administrator,
Department of Education
“Teaching STEAM through
international cooking would be
the ultimate definition of
culturally responsive teaching. I
would love to sign up if you add
the features you’re developing
right now.”
—Brittany Rykels
Instructional Coach, K-8,
Alum Rock Elementary
School District
Requests from Customers
“We believe this program provides
practical experience with many
essential skills such as reading,
following directions, and
measuring. Getting involved in
cooking has helped our students
to develop fine motor skills, eye
hand coordination, and early
concepts of math and science.”
— Tabitha Miller
Principal, Gabriela Mistral
Elementary
34

35. Chef Koochooloo Version 1.1 Snapshots
35
Core Curriculum Easy Purchase Student Progress User Experience
An educational platform
completely aligned with
National Education
Standards (for Math,
Science and Language
Arts)
Built-in ingredient
purchase option for
teachers
Dashboard for teachers to
see students’ progress
User experience research
in children’s eating
behaviors and habits for
continued product
improvement
1 2 3 4

36. 36

37. 37

38. 38

39. Chef Koochooloo Timeline
Secured $1M R&D Raising Corporate Sponsorship
Q2-’
19
Q4-’
21
Q2-’
20
Q1-’
20
Q4-’
19
Q3-’
19
Q4-’
20
Q2-’
21
Product Development Alpha Customer acquisition Beta 1.1 Launch
Company size 439 10 12 14
V 1.2 Launch

40. Appendix
● Team Intro and Product Demo
● Business Canvas
● Trends in Enrichment Programs
● Our Plans for Risk Mitigation
● Curriculum Integration
● Detailed Go-to-Market Strategy
● Detailed Allocation of Funds
● Future Vision
● IoT Portable Kitchen
● IoT Portable Kitchen Thermometer
● IoT Portable Kitchen: Chef Board

41. Team Intro and Product Demo
Founder’s Intro Product Demo Customer Testimonials
41

42. Business Canvas
…
•

43. • Increase in enrichment program spending by families over last 40 years, growing
from $3500 to $9000 per child per year
• Growing popularity of cooking programs across America: USDA’s Farm to School
Program
Trends in Enrichment Programs

44. Our Plans for Risk Mitigation
44

45. NGSS Timeline
September 4, 2013 California SBE Adopts Next Generation Science Standards (NGSS)
November 6, 2013 California SBE Adopts Preferred Integrated Model for Grades 6–8 and
Authorizes Discipline Specific Model as Alternative Model for Grades 6–8
January–February 2014 NGSS Framework Focus Groups and Public Comment
March–May, 2014 Science Leadership Team develops State Implementation Plan for CA
NGS
July 2014 Science Assessment Stakeholder Meetings Begin
March 2016 Anticipated CDE Recommendations to the SBE on Science Assessment
2017 Anticipated List of SBE-Adopted K–8 Science Instructional Materials
Adoption
2018-19 Anticipated Administration of NGSS Science Assessments
2014–2018 CA K-8 NGSS Early Implementation Initiative
2014–2016 Revision of CA Science Curriculum Framework
April 2014–June 2017 NGSS Awareness/Transition/Implementation Leadership Workshops &
Webinars
Curriculum Integration
2009 Common Core was introduced
2018 Only 12 states do not use it
due to lack of teaching material

46. Detailed Go-to-Market Strategy
66%
47%
39%
Awareness
Interest
Engagement
Purchase
76%
63%
60%
58%
CA
NY
TX

47. Operating Expenses 2020 2021 2022
Software Developers $ 400,000 $ 412,000 $ 424,360
Curriculum Designer $ 75,000 $ 100,000 $ 125,000
Product Designer $ 100,000 $ 125,000 $ 150,000
Graphic designer $ 50,000 $ 75,000 $ 100,000
Sales & Marketing $ 250,000 $ 257,000 $ 265,000
Administrative (G&A) $ 125,000 $ 150,000 $ 175,000
Fringe Benefits $ 200,000 $ 200,000 $ 250,000
$ 172,500 $ 250,000 $ 300,000
$ 1,372,500 $ 1,569.000 $ 1,789.000
Detailed Allocation of Funds

48. Recipes and TV Series
Portable Kitchen and Fitbit
Chef Koochooloo
Certified & Competitions
● iOt Portable Kitchens
○ Hotplate & oven (electric, easy to clean)
○ Knives, peelers, cutting boards, bowls
○ Measuring: thermometer, scale, cups
○ Spoons, tongs, strainers, ladles,
rolling pin, whisks, spatulas
● App compatible with Fitbit
○ App will track improvements
in mood and physical health
● After School Program
● Partner with restaurants in Mountain View
○ Test meals on kids' menus
○ Include logo next to healthy meals
● Chef Koochooloo cooking competition in Mountain View
○ For kids to cook the tastiest, healthiest meal
● Challenge: Eat healthy meals
○ Count consecutive days
○ Can share progress with
friends on social media
● Recipe Book
○ Ready to be sent to publishers
○ How unique: Incorporates math,
food-science, and geography in every dish
● Short Stories
○ Focusing on how food correlates with health
● TV Shows
○ Netflix Original Series
○ Science and cooking
App Development
● Current Free Mobile App (Android and Ios)
○ Family content (Freemium)
● Developing NIH middle school app
○ Teach label reading
○ Focused on nutrition
● School Chromebook app (B2B)
○ Aligned with curriculum, K-2
(Funded by NSF)
○ Adaptive learning, focused on
STEM/SS
Future Vision

49. IoT Portable Kitchen
Features:
●
●
●
○
○
●
●
●

50. IoT Portable Kitchen: Thermometer

51. ●
●
●
IoT Portable Kitchen: Chef Board