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Presentation by Raimo van der Klein at the Layar NEXT Event, June 18th 2010
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Let’s talk product
1.
Let’s talk Product
Raimo van der Klein, CEO
2.
Layar Active users
(last 30 days) 700.000 625.000 550.000 1.600.000 people 475.000 since January. 400.000 10 0 0 0 10 0 /1 /1 /1 /1 9/ 6/ 16 23 30 13 5/ 6/ 5/ 5/ 5/ 6/ © 2010, Layar B.V.
3.
716.000 Active users
© 2010, Layar B.V.
4.
Average amount of
Layers opened by users 50% How many layers do 38% people experience? Version 3.0 & 3.1 Version 3.5.1 (Stream) 25% 13% 0% 1 layer 2 layers 3 layers 4 layers 5 layers more © 2010, Layar B.V.
5.
Three product dimensions 1.
Business models for publishers 2. Medium specific discovery mechanism 3. ... © 2010, Layar B.V.
6.
Payments Next Steps?
Global Payments. Soon!! © 2010, Layar B.V.
7.
Two levels of
discovery Stream Catalog Situation Awareness Layers © 2010, Layar B.V.
8.
Medium specific discovery Television
Magazines Internet © 2010, Layar B.V.
9.
Stream intentions
Less Drama Context Dynamic Part of daily life © 2010, Layar B.V.
10.
2.000.000 lists served
© 2010, Layar B.V.
11.
Nice move!
© 2010, Layar B.V.
12.
No choices
But content © 2010, Layar B.V.
13.
Five Tips for
Layar Stream: 1. Set a category for your layer 2. Give short, meaningful titles to POIs. 3. Give your POIs a unique ID. 4. Give your POIs the correct Time To Live 5. A high-value POI with actions or 3D is more likely to rank high. © 2010, Layar B.V.
14.
Discovering content
? © 2010, Layar B.V.
15.
Discovering content
Mobile Coupons ? © 2010, Layar B.V.
16.
Discovering content
Dating ? © 2010, Layar B.V.
17.
Discovering content
Checkins ? © 2010, Layar B.V.
18.
Discovering content
Event tickets ? © 2010, Layar B.V.
19.
Discovering content
Departure times ? © 2010, Layar B.V.
20.
Discovering content Future buildings
? © 2010, Layar B.V.
21.
Discovering content
Games ? © 2010, Layar B.V.
22.
Discovering content Nature trails
? © 2010, Layar B.V.
23.
Discovering content
Restaurant reviews ? © 2010, Layar B.V.
24.
Discovering content
...a new category ? © 2010, Layar B.V.
25.
What is missing?
© 2010, Layar B.V.
26.
Three new dimensions 1.
Business models for publishers 2. Medium specific discovery mechanism 3. Open the platform for users © 2010, Layar B.V.
27.
Discovering content
User placed objects © 2010, Layar B.V.
28.
Leave & share
messages © 2010, Layar B.V.
29.
Introducing FLOATICONS™
Rhymo: Working on my presentation for Layar NEXT © 2010, Layar B.V.
30.
Animation
© 2010, Layar B.V.
31.
Feed a cookie!
© 2010, Layar B.V.
32.
© 2010, Layar
B.V.
33.
© 2010, Layar
B.V.
34.
© 2010, Layar
B.V.
35.
Phased Launch: Today: Demo
with Layar Team Next Week: BETA 3.9 client for developers July: Release 4.0 release © 2010, Layar B.V.
36.
Layers
Discovery Objects Foundation is laid!
37.
One more announcement!
38.
Image Recognition
© 2010, Layar B.V.
39.
© 2010, Layar
B.V.
40.
Video!!!!
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