The USA are by far the biggest market for Layar in terms of usage and demand from big brands – many major US or global advertisers contact us every week for wanting a cool AR experience.
We visit the US and organized to events (San Fransisco and New York). During the events we gave the audience insights on the conceptual, commercial and technical possibilities of the Layar platform, it's distribution and plans for the future.
3. Layar the company
• Launched June 2009
• Maarten Lens-FitzGerald,
Raimo van der Klein and
Claire Boonstra
• Amsterdam
• 32 people
• VC Funded
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59. • Brands: New way of offering
content and engage their uses
• Developers: Paid project
• Users: immersive experiences in
learning about their environment
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60. Almost 5000 active developers
+ 1100 layers
published
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62. Tools
API &
Support
Payments Publishing
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63. API
• Free of use
• Supports rich interaction:
• Video and audio
• auto triggered action
• Animated 3D objects
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64. API: Video and Audio
Quiznos
by Winvolve
and Hoppala
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65. API: Auto triggered actions
Splintercell
by muzar.org
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66. API: 3D Objects
Virtual art by
The Virtual Public
Art Project
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67. Tools and Support
• Tools created by developers
• Support (desk and groups)
• Metrics coming soon
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68. Payments
• Create direct revenue
• Multiple currencies (global soon)
• Sales and finance reporting
• Taxes and administration
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69. Publishing
• Multiple platforms
• Multiple languages
• Manage all your layers from the
publishing environment
• Metrics coming soon
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