This document summarizes a business plan for a social media company called Leaf it. Leaf it allows users to post content and tag products for sale, thereby generating revenue from their posts. The company was founded by Lawrence Sowell, Mike GreenMaster, and Steve Heiman. It aims to solve problems with how users monetize social media content and with lengthy ecommerce processes. Leaf it integrates social media, ecommerce, and affiliate marketing/sales. The business model is to attract users through a social network and generate revenue from ecommerce sales, advertising, and affiliate programs linked to user-generated content.

1. Copyright 2013 - Leaf it, Inc.

2. Our team
Lawrence Sowell
CEO/Co-Founder
Mike GreenMaster
Associate
Steve HeimanCo-
Founder/Manager
Hometown: Merrill Oregon
Date of Birth: 03/17/1980
Background: Entertainment,
Real Estate, Manufacturing,
Sports Leagues, Internet
Marketing and Concept
Development.
Responsibilities: Developing
product concepts and
presenting to the customers
Hometown: Talent Oregon
Date of Birth: 8/16/1964
Background: Arts and
Theater, Graphic Design and
Web Design
Responsibilities: Daily
operations and project
management, support,
moderation and marketing
tools.
Hometown: LaVerne California
Date of Birth: 3/11/1958
Background: Banking, Casino
Management and Direct Sales
Responsibilities: Managing the
distributor base, presenting,
training and support for
distributors.
Board Member Board MemberAdvisory Board

3. What is the problem?
Social Media users do not make
money from their content.
The lengthy Ecommerce process
loses people and sales.
Search has way too many options
and results.
Problem

4. Our Solution
Create a social network that brings
the users content and life to
ecommerce. By posting content
socially like people do everyday on
other social networks “Leaf it” will
make the users life a product that
can be purchased therefore making
the user money for their content.
Solution

5. The Market
Ecommerce
1.1 Trillion Annually
Affiliate/Direct Sales
165 Billion Annually
Online Advertising
100 Billion Annually
2+ Billion Users
Social Networking
Advertising
A/D Sales
Ecommerce
Social

6. Business model
TechnologyAssesmentTrainingMarketing
A Social Network that
creates content that
attracts users
Social Network
Ecommerce is
monetized within the
users and advertisers
content.
Ecommerce
Sales are generated
Sales
These users attract
advertisers
Advertising

7. A Social Network
Meet Leaf it
Simply login to Leaf it with Facebook, Twitter or use an
existing Leaf it account.
Here’s what the newsfeeds will look like. The main
newsfeed will show native news and news from your
connected social networks (i.e. Facebook and Twitter)
Then if you scroll on the newsfeed it is vertical and
when you click on an image you can purchase from
that picture, wish list it, and share it to your native
account and associated social networks.
Next Click the Leaf + icon top right on phone
Then if you swipe to the right you will see the popular
newsfeed which only shows you pictures that are
popular and were posted on this social network only.

8. Now Create a Leaf
From this flow you will be able to take a
photo
Choose from your photo library
Find a photo on Google
Next Tag the Leaf
Now that you have your photo, simply click
anywhere on the image to tag a product.
Choose an image to go with your tag that
connects the product for purchase.
Your picture is now tagged and connected
to a point of purchase after you click post.

9. Your Profile and Settings
Next Click the Profile icon top left on phone
There are two walls on your profile or as we like to
call it (your tree). You have a wall of Leaf’s you’ve
created then you have a wall of everything you’ve
wish listed.
This is what it looks like when scrolling wish list
section of profile with option to delete/share.
Your profile tracks your earnings (only you see) and
is also where you access your settings.
The settings section is where you will manage your
profile details, access important information, and
toggle to connect your associated social networks.

10. Competitor analysis
Direct
These social networks have the
userbase that is posting content daily
Indirect
These online giants bring billions of
dollars a year in online sales.

11. Investing
Programming/Design
50%
Operations/Expenses
20%
20% Advertising & PR
10% Reserve
$10,000,000
Minimum investment 500,000

12. Board Seat
Offer
20% ownership
Intuitive
Technologies

13. How will we make money?
2017
Based on 5% Market
Share
1,300,000,000
13,000,000,000
26,000,000,000
65,000,000,000
$0
$10,000,000,000
$20,000,000,000
$30,000,000,000
$40,000,000,000
$50,000,000,000
$60,000,000,000
$70,000,000,000
2014 2015 2016 2017
Income
2014
Based on .1% Market
Share
2016
Based on 2% Market
Share
2015
Based on 1% Market
Share
Modeled from a 1.3 trillion annual market

14. Contact
Lawrence Sowell|
CVO
+1.707.498.1504
Lsowell317
Lawrence@Leafit.com
facebook.com/VisionLawrence