Ad sense, ad choice, ad planner, ad words key differences

1. AdSense, Ad Choice, Ad
Planner, Ad Words
presnted by: H ousam salem

2. AdSense

What is AdSense?
AdSense is essentially aimed at
website owners who can enrol in this
Google programme. AdSense allows
for text, image and video advertising
to be displayed. Google manages
advertisements of this nature and
helps to generate revenue on a pay
per click (PPC) or pay per impression
basis.

3. AdSense

AdSense Types
AdSense for feeds – runs on RSS
(really simple syndication) and Atom
feeds whereby images are inserted.
AdSense for search – Google search
boxes are placed onto an owner’s
website for viewers to make use of,
and advertising revenue is shared
between the two companies.
AdSense for

4. AdWords

What Are AdWords?
AdWords is aimed at advertisers offering a
PPC and website targeted form of advertising
for both text and banner advertisements. The
programme offers advertisers local, national
and international distribution from its division
based in Ann Arbor, Michigan, USA. All
AdWords advertisements are eligible to be
displayed on the Google search engine
website, with the option of being able to also
show them on Google’s partner networks
(AOL search, Ask.com and Netscape) in
response to user searches. Competitors
include Yahoo Search Marketing and
Microsoft adCenter.

5. AdWords Display Types

When an internet user makes a search
request on Google, two sets of links are
displayed:
Organic links – these appear in the main
section of the screen displaying search
results and are listed in order of popularity
and relevancy.
Sponsored links – these appear on the right
hand side of the main results section. These
are essentially Google’s AdWords which
operate on a PPC basis whereby a set cost
amount is charged each time an internet user
clicks on their link

6. AdSense & AdWords Benefits






AdSense advertising is less intrusive than most
banners.
AdSense advertising content is often more
relevant to the website it is being displayed on.
The AdSense advertising programme helps to
build valuable content to websites.
The AdSense advertising programme runs
advertisements that will specifically interest
targeted internet users.
The AdSense advertising programme filters
unwanted advertisements.
The AdSense advertising programme is simple
enough that a JavaScript code is all that is
necessary to assist with generating revenue.

7. AdWords
Once an account is created and a small
activation fee paid for, advertisements can begin
running virtually within minutes of submitting
billing information to Google. Creation is, thus,
simple and quick and implementation is virtually
immediate.
 AdWords allow for easy advertisement
performance tracking.
 AdWords is cost effective for any size business.
Advertisers only pay for clicks made by internet
users and the maximum cost per day is set.
Advertisers are never charged more than they
have agreed to pay.
 AdWords allows advertisers flexibility and control.
Advertising campaigns can be paused;
adjustments can be made or cancelled at any
time.


8. ad choices





eaning of the icons:
This company has not set-up a cookie,
but may deliver in the future
advertisements that are customised to
your interests.
This company is delivering
advertisements customised to your
interests.
This company is not delivering
advertisements customised to your
interests.
This company is experiencing technical
issues, and we cannot retrieve your
status.

9. 
The end