Overview of PL Risks
Burden of Proofs in Product Liability Claims
How to Develop and Implement a Plan to Reduce Product Liability Risks
How to Avoid Product Liability Claims
Case Study from Claims in Thailand and Abroad
Relationship Between International Law and Municipal Law MIR.pdf
How to Avoid Product Liability Claims: Effective Risk Management Strategies
1. LAWPLUS
How to Avoid Product Liability Claims:
Effective Risk Management Strategies
KOWIT SOMWAIYA
Managing Partner
PRODUCT LIABILITI LAW, RISK & CRISIS
PROACTIVE STRATEGIES & PREVENTIVE MEASURES
OMEGA WORLDCLASS
SHERATON GRANDE SUKHUMVIT HOTEL
27 NOVEMBER 2015
2. LAWPLUS 1
Presentation Topics
• Overview of PL Risks
• Burden of Proofs in Product Liability Claims
• How to Develop and Implement a Plan to Reduce Product
Liability Risks
• How to Avoid Product Liability Claims
• Case Study from Claims in Thailand and Abroad
3. LAWPLUS 2
Overview of PL Risks: Unsafe Products (1)
• Defect in manufacturing
- failure to conform to the original formula/process
- use of flaw components
- improper workmanship
- contamination from components, at manufacturing process, during
transportation, etc.
• Defect in design
- failure to confirm to the industry standard
- improper formula/process
- defective packing design
4. LAWPLUS 3
Overview of PL Risks: Unsafe Products (2)
• Lack of Instruction on Consumption/Usage and Storage
- Consumption quantity
- Age, allergy and pregnancy of consumer
- Storage temperature, refrigeration
• Lack of Warning
- no warning on potential danger or side effects
- insufficient warning on potential danger or side effects
- Insufficient information on ingredients/components
5. LAWPLUS 4
Overview of PL Risks: Who is liable? (3)
“Business Operators”
• manufacturer
• importer
• seller who cannot indentify the manufacturer or the importer
• owner of the trademark
• any person holding himself out as the manufacturer or the importer of the
unsafe product
6. LAWPLUS 5
Overview of PL Risks: Injuries and Liabilities (4)
Injuries from Unsafe Products
• injury to life, body and health
• injury to mind (mental anguish, anxiety, grief, humiliation or similar
mental injury)
• injury to property other than the unsafe product
Liabilities of Business Operators
• unsafe product caused injury to consumers
• regardless of willful act or negligence (Strict Liabilities)
• all business operators involved are liable jointly and severally
• Actual damages, punitive damages
7. LAWPLUS 6
Burden of Proofs in Product Liability Claims
• Person who can file a claim:-
- consumers
- the Consumer Protection Board
- Associations or foundations for protection of consumers
• Merely claim that the product caused injury.
• Burden of proof is on the business operators (Strict Liability).
• Must prove that:-
- the product and its design, manufacture, ingredients and components are safe
- injured person consumed the product knowingly that it was unsafe
- injured person failed to comply with the instructions on consumption and storage
and the warning on danger and side effects
8. LAWPLUS 7
How to Develop and Implement a Plan to Reduce Product
Liability Risks (1)
• Label of the products should state clearly on:-
- manufacturer / importer
- manufacturing date / expiry date
- ingredients
- details of the products
- warning on possible damages (not in a form of limitation liability in all aspects)
If they are in English, they should be translated into Thai.
• Avoiding unreal advertisement (The advertisement should be based on the
facts)
• Controlling standard of the products
• Fully comply with the applicable laws and regulations on manufacturing
9. LAWPLUS 8
How to Develop and Implement a Plan to Reduce Product
Liability Risks (2)
• Having proper storage of products before selling them to
customers
• Keeping records or reports of manufacturing so that they can be
proved to the Court
• Providing customer services or a call center for customers to report
the defects of the products
• Recalling the products immediately if they were found unsafe
• Having an insurance with insurance companies
11. LAWPLUS
Unit 1401, 14th Floor
990 Abdulrahim Place
Rama IV Road, Bangkok 10500
Tel. +66 (0)2 636 0662
Fax+66 (0)2 636 0663
Room 517, Yangon International Hotel
No. 330 Corner of Ahlone and Pyay Roads
Dagon Township, Yangon, Myanmar
Tel. +95 9 505 6667
Tel: +95 92 6111 7006
www.lawplusltd.com
kowit.somwaiya@lawplusltd.com
Notas do Editor
Frequently, presenters must deliver material of a technical nature to an audience unfamiliar with the topic or vocabulary. The material may be complex or heavy with detail. To present technical material effectively, use the following guidelines from Dale Carnegie Training®.
Consider the amount of time available and prepare to organize your material. Narrow your topic. Divide your presentation into clear segments. Follow a logical progression. Maintain your focus throughout. Close the presentation with a summary, repetition of the key steps, or a logical conclusion.
Keep your audience in mind at all times. For example, be sure data is clear and information is relevant. Keep the level of detail and vocabulary appropriate for the audience. Use visuals to support key points or steps. Keep alert to the needs of your listeners, and you will have a more receptive audience.
Frequently, presenters must deliver material of a technical nature to an audience unfamiliar with the topic or vocabulary. The material may be complex or heavy with detail. To present technical material effectively, use the following guidelines from Dale Carnegie Training®.
Consider the amount of time available and prepare to organize your material. Narrow your topic. Divide your presentation into clear segments. Follow a logical progression. Maintain your focus throughout. Close the presentation with a summary, repetition of the key steps, or a logical conclusion.
Keep your audience in mind at all times. For example, be sure data is clear and information is relevant. Keep the level of detail and vocabulary appropriate for the audience. Use visuals to support key points or steps. Keep alert to the needs of your listeners, and you will have a more receptive audience.