Executive summary for the ChillBags brand

1. BrandBuilding
Keynote created by Cristián Guajardo-García.
Co-Owner of ChillBags
Sunday, March 31, 13

2. Thebeginnings
• Spot a necessity. Is there a problem to be solved?
• Look out for a solution. Can I do something about it?
• Search for a blue ocean. Is there any competition out there? Can I do it
better?
• Find a product that fits that solution. Can I deliver a proper solution?
• Start looking for supplier in China. Let’s dive in into the greatest world
powerhouse
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3. Theproduct
Photos, property of ChillBags
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4. Thebrand Chill, we know how its done.
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5. ChillBags was created for cool people. Those
who dare to try new things and want to have a
good time. Those who appreciate good things in
life. And demand the best experience.
A product to be used by more than one person.
Easy to use, innovative, trendy and
customizable.
The brand storytelling starts in this exact spot.
Thebrand
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6. Thepackage The finest design
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7. Sunday, March 31, 13

8. Thepackage
When you have a winner product, you want it to
showcase as good as it can. For the ChillBag to
display perfectly on retail, we partner-up with
Bagual Desing.
They created the ultimate packaging, allowing us
to develop the brand storytelling further.
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9. Channels Getting the message through
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10. Optimized for display in mobile | desktop | tablet
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11. Multichannel
In order to make the experience as easy as we
could, our homepage displays perfectly on
every screen, making the brand experience
fulfilling and smooth.
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12. Ecommerce Buy on the go.
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13. Multichannel
The ecommerce experience we devised is a one
who stands on the user side.
Simple, ludic, intuitive, and very fun to use.
Created to mobile, tablet and desktop.
Powered with Correos de Chile API, in order for
the user to choose the exact place we deliver the
product.
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14. Social Reach, engage and storytell.
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15. Social
In order for us to deeply connect and get our target
audience, we had to choose the two platforms that
could help us out to reach and enrich our user
experience, beyond ChillBags, into their lives.
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16. If we can’t measure, it doesn’t
work.
Metricsmonitoring
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17. From day one, we have set and measure our
goals. We assigned a price to each successful
conversion and have also set micro-
conversions to work with.
Brand mentions and brand felling have been also
been monitored in order to determined brand
awareness and sentiment towards the product.
Thenumbers
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18. Marketing Not harder, but smarter.
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19. Thetarget
We proud ourselves of knowing deeply our target.
Therefore we can tailor our marketing efforts in
order to create a better and valuable experience for
them.
Adwords, Facebook ads, Social Media and
mailing are our weapons of chose.
We have set specific budgets, timings and goals
for each platform. We know what works better for
each moment and time.
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20. ChillBags is a trademark.
All rights reserved.
HappyPort Ltda. 2013
Attribution | Share |
Noncommercial | No derivate
work
Sunday, March 31, 13