When it comes to attracting new customers and successfully branding your business, there are a few staple signs that are absolute "must haves". We recommend starting with these 5 basics before you venture out into the super creative.

1. The 5 Core Custom Signs No
Business Should Ever Be Without!
The 5 “Must Haves”

2. *
*It may be attractive (and even beneficial) to
have full-color banners hanging from the office
ceiling and branded flags flying outdoors, but
those are supplementary marketing tools!
*Start with the basics before you venture out
to “creative” signage.

3. *
*Lighted or non-illuminated, roadside signs
drive traffic to your business! Research still
shows that outdoor signs attract half of a start-
up business' new customers.
*Roadside signs last for years with hardly any
maintenance. They offer a great ROI! Make it
your first purchase.

4. *
*Exterior signs attract local prospects to your
business! Fascia signs do triple-duty – they let
potential customers know who you are, where
you are and what you do!
*And, if they are visually stimulating enough,
they will make passersby stop dead in their
tracks!
*Roadside & fascia signs are a powerful combo!

5. *
*Don't leave your windows bare – they're the
perfect space to showcase your brand!
Applying vinyl lettering and decals to your
storefront windows is really inexpensive, 24-
hour marketing.
*Use vinyl to communicate website URLs, social
media handles, hours of operation, contact
information and product/service details.

6. *
*The signs you mount on your indoor walls are
just as important (and influential) as the signs
you display outdoors! A reception sign not only
welcomes your customers, but it conveys the
look & feel of your business and brand.
*A variety of materials in different shapes and
sizes are available to you – Acrylic, PVC,
Aluminum, and Wood. Even 3-D lettering is an
option. Put your best sign forward!

7. *
*You must have signs that point to the
restrooms, right? Signs that identify offices,
departments, floors, utility areas, etc. are all
“must haves” for any business.
*Strategically positioned directional signs
prevent your staff from having to answer
questions like, “where are your restrooms?”
over and over…and over again!

8. *
*These 5 signs – a roadside sign, fascia sign,
window graphics, reception sign and
directional signage – are functional and
necessary. Make sure your business has them!
*Once you have the core business signage, then
you can venture out into creative, well-
designed signage that reinforces your brand!
TheSignChef.com | 1.800.899.6272 | @TheSignChef
Call us now to price your custom business sign!