1. B Y S H I V A N I M I S T R Y
Audience Research

2. Questionpro
 Before making the trailer, I had to create a questionnaire
in order to find out what it is that my demographic
want/like to see in a horror movie. I used ‘Questionpro’
to create the questionnaire then used synergy and social
media to distribute it, by using ‘Facebook’.
 I used the internet as it is a lot easier and quicker to use
as it is easy to send out a questionnaire to a larger sample
than using paper and pen.
 I then created a result analysis of the results that I
collected from the questions that I used in my
questionnaire.

3. What gender are you?
Gender
Female
Male
50% of the people that
completed my
questionnaire were
male and 50% were
female. This will make
my questionnaire
results less biased
towards a certain
gender as the results
will be equal from
both genders. Which
therefore will make it
easier to generalise the
results. This also
shows that slasher
films appeal to both
genders.

4. How old are you?
Age
10 -- 14
15 -- 17
18+
Most of the people
who answered my
questionnaire are aged
18+ and the rest were
aged between 15 and
17. This will be easier
to generalise as they
are the core horror
audience.
This is good as my film
age certificate is 18+
so therefore it will be
easier to see what type
of conventions they
like to see in a horror
film.

5. What’s your favourite subcategory amongst
horror films?
Subcategory
Ghost
Slasher
Action
Zombie
50% of my audience
said that they prefer
slasher films in the
subcategory of horror.
This is good as I am
creating a slasher film
so it means that a lot
of people will go and
see my film.
Also, because the other
subcategories almost
have the same
percentage of people
enjoying them, then I
can maybe include
parts of them into my
film.

6. Which one of these is your favourite film?
Movies
Scream
Halloween
Strangers
Saw
Paranormal
Activity
The woman in
black
Final destination
The same percentage
of people who
answered this
questions said that
their favourite movie
was Halloween and
Final Destination. This
is good as Halloween
is a slasher film. Final
Destination is not a
typical slasher
film, however there
are elements of a
slasher
genre, therefore
making the results to
the questionnaire
more reliable.

7. What is your preferred killers weapon?
Weapon
Hammer
Axe
Gun
Nail gun
Knife
Shovel
Most of my audience
said that they prefer a
nail gun. This shows
that my audience like
to see the victims in
horror movies being
murdered in creative
ways.
I will use this in my
film and use
imaginative ways for
my killer to kill his
victims.

8. Which of these locations do you find the scariest?
Location
Graveyard
Park (at night)
Alleyway
Forest
Woods
Loft
The majority of my
audience said that they
find a graveyard the
scariest location. Then
it is split between an
alleyway, the forest
and the woods.
From this
information, I will use
a graveyard in my film
along with the woods
to create the fear of the
unknown effect.

9. How often do you go to the cinema?
Cinema
Once a week
More than once
a week
Once every 2
weeks
Once a month
Rarely
Most of my
demographic said they
only go the cinema
once a month. The
next is rarely then
once every 2 weeks.
Once a month is fairly
regulary however, my
movie will still have to
stand out and be more
interesting than the
other films that are out
at the time so my
audience will go to the
cinema to see my
movie.

10. Who do you normally watch horror films with?
.
By yourself
Family
Friends
Boyfriend/Girlf
riend
Almost all the people
that completed this
survey said that they
watched horror films
with their friends.
I will make my movie
so that it is a type of
movie that you will go
with your friends to
see.
Also, watching movies
with friends means
that my demographic
are more likely to pay
for the ticket rather
than watching it at
home as it is a social
event.

11. How often do you watch films at home?
.
Once a week
Once every 2
weeks
Once a month
Rarely
A large proportion of
my audience watch
movies at home once a
week/once every 2
weeks. This means
that my audience like
to watch films in the
comfort of their own
home, either online or
on DVD.
This means that I will
release the DVD of the
movie soon after it has
been taken out of
cinema to watch so my
audience can watch it
at home.

12. Age Certificates
 In the UK, the BBFC (British Board of Film Classification) is a
non-governmental organisation, funded by the film industry.
It was established in 1912 and was held responsible for the
national classification and censorship within the UK. It is
required to legally classify video, DVD’s and some video
games.
 There are 7 current age certificates; Universal, Parental
Guidance, 12A, 12, 15, 18 and Restricted 18.
Universal Parental
Guidance
18
Restricted
18
151212A

13. Certificate About
Universal All age admitted, there is nothing unsuitable for
children.
Parental Guidance All age admitted, but certain scenes may be
unsuitable for children.
12A Cinema only. Considered unsuitable for very
young children. Those under the age of 12 are only
admitted if they are accompanied by an adult.
12 Nobody under the age of 12 can rent or buy 12
rated DVD’s or games or watch movies in the
cinema with this rating.
15 Only those over the age of 15 are admitted.
Nobody under this age can buy or rent or watch a
movie in the cinema with this rating.
18 Only adults are admitted.
Restricted 18 Can only be shown at licenced adult cinemas or
sold at licenced sex shops, and only to adults over
the age of 18.
Age Certificates

14. Pros/cons of budget research for
Advantages:
 There is a larger audience which therefore means that the
movie will hopefully make more money. This can be due
to the amount of DVD’s brought after the movie is
released as more people would be able to buy it and is not
restricted like 18 and R rated movies.
Disadvantages:
 There is a limit to the amount of gore, violence and
language that I can use in the movie. Also, this can make
the film less scary and therefore it will not attract the
audience I am looking for to see my movie.

15. Pros/cons of budget research for d
Advantages:
 It will include a lot more gore and violence than a 15
certificate movie. This will help my movie as more of my
demographic will talk about to gore they have seen in the
movie which is normally the money maker.
Disadvantages:
 However, there is a slight decline in the amount of people who
are able to see the movie because of the age restriction. This
also means that not all the teenagers (my demographic) will
be able to buy the DVD in store.
 It also has the risk of becoming an R rated film, which means
the amount of people able to watch/buy the film will be very
small.