THE INTERNET OF THINGS AND HOW TO CONNECT IT
This presentation, delivered to the Denver Google Developer's Group on April 28 by Laurie Lamberth, has three parts.
A. IoT Overview. What it is, how it's connected, how big is the market, how fast is it growing
B. Not Your Father's Network. Overview of the new generation of machine-ceentric networks coming to market, why they are needed, what they look like and how they perform. Plus profiles of three new IOT networks (SIGFOX, LoRa, Weightless-N)
C. Not Your Father's Platform. Overview of the new generation of platforms cfour oming to market that blur the previous "bright line" between device and application management platforms. Plus profiles of three new IOT platforms (machineshop.io, Xively, Kii, ThingWorx)
1. Self-Driving Cars, SmartSelf-Driving Cars, Smart
Watches and Heads-UpWatches and Heads-Up
Displays... Oh My!Displays... Oh My!
The Internet of ThingsThe Internet of Things
& How to Connect& How to Connect ItIt
Google Developerâs Group â DenverGoogle Developerâs Group â Denver
April 28, 2015April 28, 2015
Presented byPresented by
Laurie LamberthLaurie Lamberth
3. Dedicated Purpose DevicesDedicated Purpose Devices
(DPDâs)(DPDâs)
BEBE ANYTHINGANYTHING
Preconfigured
May not have a user interface
General Purpose PlatformsGeneral Purpose Platforms
(GPPâs)(GPPâs)
DODO ANYTHINGANYTHING
Highly configurable
High level of user leadership
THINGSTHINGS
4. Mark Weiser
IoT Pioneer, former CTO
Xerox PARC and author of
groundbreaking IoT essay
âThe Computer for the
21st
Centuryâ (Sept 1991)
â⊠three different
network connections:
tiny-range wireless,
long-range wireless and
very high-speed wired.â
CONNECTED TOCONNECTED TO
Wired and Fixed Wireless
Broadband Networks
Wide Area
Cell/Sat/Narrowband
Networks
Tiny- to Mid-Range Networks
6. CEO to shareholders:
50 billion connections 2020
2009 Annual Shareholdersâ Meeting
April 13, 2010
Hans Vestberg
CEO, Ericsson
7. IoT⊠How Do I Love Thee?IoT⊠How Do I Love Thee?
Let Me Count the WaysâŠLet Me Count the WaysâŠ
8. IoT⊠How Do I Love Thee?IoT⊠How Do I Love Thee?
Let Me Count the WaysâŠLet Me Count the WaysâŠ
â⊠So the next time you read an M2M
market forecast, if itâs not
denominated in the trillions, take it
with a grain of salt. While weâve come
a long way in the past 10 years, the
biggest and most important market for
M2M is still ahead of us.â
- Laurie Lamberth, Connected World
Magazine, June 2013
9. Market
Segment
Forecasted Units, In millions
CAGR Source
2008 2009 2010-12 2013 2014
Connected CE
products/US
6 86 56.0%
Strategy Analytics, âU.S. Connected
Device Forecast,â Jan. 2010
M2M/Global 73 430 42.6%
Harbor Research, â2009-2013
M2M/Pervasive Internet Market
Forecast Report,â Feb. 2009
M2M/Global 46 412 44.1%
Juniper Research, âEmbedded
Mobile and M2M Strategies, 2009-
2014,â Jan. 2010
M2M/Global 71 225 26.0%
ABI Research , âMaximizing Mobile
Operator Opportunities in M2M,â
1Q2010
Mobile Phones 286 364
IE Market Research Corp, â2Q10
United States Mobile Operator
Forecast, 2009-2014,â May 2010
4.3%
IoT⊠How Do I Love Thee?IoT⊠How Do I Love Thee?
Let Me Count the Ways⊠and Why They MatterLet Me Count the Ways⊠and Why They Matter
10. Not Your Fatherâs NetworkNot Your Fatherâs Network
⊠or is it?⊠or is it?
New Networks for the IoTNew Networks for the IoT
Laurie Lamberth, Connected World Magazine, May/June 2015Laurie Lamberth, Connected World Magazine, May/June 2015
11. Timeline: M2M/IoT NetworksTimeline: M2M/IoT Networks
1950âs â 1970âs 1980âs 1990âs 2000âs 2010âs
Analog hard-wired connectivity
Twisted pair, POTS, Ethernet
SCADA*/FSK for industrial settings
No consumer applications
Digital wired connectivity
TCP/IP for general/consumer applications
SCADA in industry
Hard-wired or dial-up (acoustic coupler)
Digital wired and wireless connectivity
Wired networks â same
Wireless networks: Ardis/DATAtac,
Mobitex, CDPD + cellular
Wireless networks: add satellite, Wi-Fi, Zigbee, zWave
SCADA over IP
Ardis/DATAtac, Mobitex, CDPD taken down
Resurgence of narrowband device networks
SIGFOX, LoRaâą, Weightless-N, TV white spaces
2G GSM awaiting sunset
* Secure Control And Data Acquisition
12. âą Fixed wireless networks that support fixed or mobile devices
âą Base stations $3,000-$5,000
âą Average coverage range = 3-10 miles/base station
âą SIGFOX covered France with <1,000 base stations
âą Sub-$10 chipsets
âą Airtime rates as low as $1/year
âą Device battery life 5-10 years
âą Sub-1,000 mHz operation for excellent coverage including in-building and
underground (even under snow!)
âą âStatelessâ end points: instead of âalways onâ, devices wake up
periodically to report data and receive updates
New IoT Networks - CharacteristicsNew IoT Networks - Characteristics
13. SIGFOX LoRaâą Weightless-N
Uplink technology SIGFOX
(proprietary)
LoRaâą
(proprietary)
Weightless-N
(open standard)
Downlink
technology
None LoRaâą CDMA
Network speed 100 bits/sec
(=100 baud)
Up to 20K/sec Up to 100 baud
Payload size 12 bytes Not limited 20 bits
Security
methodology
Multiple layers of
device signatures
Rotating key
exchange
Standard key
exchange
Manufacturers SIGFOX IBM, Cisco,
Multitech, Actility
nWave
New IoT Networks - DetailsNew IoT Networks - Details
14. Not Your Fatherâs PlatformNot Your Fatherâs Platform
Breaking Open the ApplicationBreaking Open the Application
& Device Management Paradigm& Device Management Paradigm
Laurie Lamberth, Connected World Magazine, February/March 2015Laurie Lamberth, Connected World Magazine, February/March 2015
15. Connecting Objects to the Cloud:Connecting Objects to the Cloud:
Big Building BlocksBig Building Blocks
Device Management
Platforms End Here
Application
Enablement
Platforms
Cover This Turf
16. Characteristics of âNew-SchoolâCharacteristics of âNew-Schoolâ
Device Connectivity PlatformsDevice Connectivity Platforms
âą Normalize complex functions such as connecting to a network,
incorporating third-party data and managing applications and devices
into standardized interfaces
âą Incorporate âtrust enginesâ and other security measures to control
how devices connect and how their data can be used
âą Delivers services through modern tools including HTML5, RESTful
interfaces, Python, Apache, app stores
âą Includes or access âbig dataâ analytics data stores and resources
âą Bringing successful technologies, strategies and techniques to device
connectivity from adjacent markets
17. Example 1: machineshop.ioExample 1: machineshop.io
âThereâs an API for that⊠or there can beâŠââThereâs an API for that⊠or there can beâŠâ
âą Legacy: developed by the team that created SensorLogic, an application enablement platform
purchased by SIM and smart card manufacturer Gemalto in 2011
âą machineshopâs âsmall âpâ platformâ per CTO Greg Jones consists entirely of RESTful Automated
Program Interfaces (APIs) to all sorts of services including cellular networks, third-party data
stores, all sorts of connected devices and objects, business logic and analytics
âą âEvery app programmer already knows how to use itâ â G. Jones
18. Example 2: Xively from LogMeIn (join.me)Example 2: Xively from LogMeIn (join.me)
âSecure sessions are our lifebloodââSecure sessions are our lifebloodâ
âą Legacy: developed by the team that created
LogMeIn (remote session management) and
join.me (client-less online collaboration) to
leverage deep experience in secure sessions
âą Depends on a lightweight client installed on
remote device to provide secure connectivity
and strict rules about how devices and data are
used
âą âTrust engine⊠only allowed listeners can
access devices they trustâ â Paddy Srinivasan,
VP Product Management
19. Example 3: KiiExample 3: Kii
âTight integration with device manufacturersââTight integration with device manufacturersâ
âą Legacy: developed by former Nokia executives, platform leverages
lessons learned from managing more than 30 million smartphones
and tablets
âą Depends on client installed on device by manufacturer, company
tightly integrates with manufacturers to ease common device
management issues (software update, security schema), improve
product distribution, and enable device functionality through an app
store that already includes over 7,000 titles
âą Huge in Japan, expanding globally
âą Smart homes, TVs and medical devices
âare the same thing as smartphonesâ
â Masanari Arai, CEO
20. Example 4: ThingWorxExample 4: ThingWorx
âInteractive conversations with connected devicesââInteractive conversations with connected devicesâ
âą Legacy: leveraged experience
developing applications to manage
manufacturing plants and processes
âą A âmodeling engineâ defines and
describes each device by its
properties, services and events, and
feeds a âmashup engineâ creates drag-
and-drop applications using device
data, external data, analytics and
other services
âą Itâs âan event-driven architecture
where a âyin and yangâ of events
and subscriptionsâ triggers actions
â John Canosa, Chief Strategist
21. IoT Call to Action: Why now?IoT Call to Action: Why now?
âą New Networks
âą New Platforms
âą New use cases emerging almost daily
âą Massive global market
âą High growth rate particularly vs. âhumanâ mobile
âą Blue chip, growth and startup companies all investing heavily
âą NOW NOW NOW is the time to grab the IoT opportunity!
22. About Laurie LamberthAbout Laurie Lamberth
âą 20 years in mobile, digital media and related technologies
âą Emphasis on M2M/Internet of Things, location-based services, mobile shopping, mobile and
cross-platform digital advertising, and digital media distribution systems
âą Functional specialties in Marketing, Business Development and Business Strategy
âą Led M2M and Enterprise Business Development for Sprint Nextel for 7 years
âą Recognized as a âTop 100 Influencer/IoTâ, âPower Player in Mobile,â and âWoman of M2Mâ
âą Strategic Business Consultant
âą Independent consulting practice merged with âexecution focusedâ 151 Advisors in 2014
âą Associate Partner and Practice leader, Internet of Things
âą Prolific analyst/writer in enterprise-focused publications
âą Connected World Magazine âUnpluggedâ column explores IoT & its impact on our daily lives
âą Analysis for GigaOm Research (RIP March 2014) covered how IoT, LBS and mobile shopping
affect our business opportunities
âą Freelance for other publications such as Mobile Enterprise Magazine
âą New to Front Range, looking for:
âą Consulting: âfractionalâ CMO/VP Bus Dev, marketing, strategy, sales channel enablement
âą Open to full time with a great company where thereâs a great fit