Preso for BarCampNashville 11: The Zen of UX. Learn the methodology, then take what you need and leave the rest. UX is a state of being: kindness, courtesy and magic are what you need. Plus boxes and arrows.

1. #UX
See Laurie
Speak Kalmanson
#BCN11UX
Share
1
Saturday, October 15, 2011
UX has a specialized vocabulary, but it’s really very simple: Be kind. Be clear. Be yourself /
your brand.

2. #UX #CX
Delight
people Solve
problems
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Saturday, October 15, 2011
People like things that are wonderful, gracious and helpful. We don’t like things that aren’t.

3. Give people
things
they’ve
never seen
#coolstuff #whoa
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Saturday, October 15, 2011
What can you imagine? What have you seen that is beyond your imagining?

4. Give people
things
they’ve
never seen
...or imagined
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Saturday, October 15, 2011
What can you give your users and customers that they haven’t seen before?

5. #interfaces
are
songs
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Saturday, October 15, 2011
An interface has a rhythm. It has a beat. It can be synth/drums/bass, it can be what you hear
when you’re lost at the supermarket -- but it has a sound and a mood.

6. Mobile has
a beat
you can
dance to.
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Saturday, October 15, 2011
What are the steps for the dance your interface does? What dance should your client’s
interface have?

7. Mobile goes
vroom
vroom
beep beep.
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Saturday, October 15, 2011
Mobile has unique constraints and opportunities. The focus is intense. The space is small.
How can you add delight with motion? MiniCooper uses wiggles and bounces.

8. #videoof
catplaying
withiPad
#videoof
babyusing
iPhone
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Saturday, October 15, 2011
We know the jokes and we know the punchlines. #magazinesareiPadsthatarebroken

9. 9
Saturday, October 15, 2011
Two characters and one iconic device can tell a story.

10. 10
Saturday, October 15, 2011
When humans feel things, we want to share things.

11. HOW
And you do I
may ask work
yourself, this?
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Saturday, October 15, 2011
There are two kinds of experiences: Good experiences and not-good experiences.

12. #howdoiworkthis?
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Saturday, October 15, 2011
These are not-good experiences: Facebook error messages are rude and the opposite of
helpful. Don’t do this.

13. #howdoiworkthis?
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Saturday, October 15, 2011
A two-floor elevator should have simple buttons that say 1,2 or Up/Down, or a simple toggle.
Don’t do this.

14. #howdoiworkthis?
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Saturday, October 15, 2011
These four experiences are good and not-good, each in their own ways. Take the good.
Leave the bad.

15. #howdoiworkthis?
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Saturday, October 15, 2011
This is the userflow for Facebook privacy settings. This is the opposite of a good experience.

16. #engagementarchitecture
#mobile #website
#ux #ia #contentstrategy
#branding #visualdesign
#lookandfeel
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Saturday, October 15, 2011
These buzzwords and hashtags for the jargon and methodology of user experience are easy
to research and easy to learn. Do that. Then take what you need and leave the rest.

17. #userflows #storyboards
#personas #contentaudit
#usernarratives
#wireframes
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Saturday, October 15, 2011
Same here.

18. 18
Saturday, October 15, 2011

19. Which one are you?
Which one would you
rather be?
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Saturday, October 15, 2011
Each of these is an experience. You might like one, two, three or none. What are your user
stories for each of these? That’s the framework for personas and narratives for your site or
app or service.

20. Saturday, October 15, 2011
Be kind. Do good work. It’s pretty much that simple.

21. Thank you.
@lauriekalmanson
slideshare.net/lauriek
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Saturday, October 15, 2011