8 skills that all true Marketing Leaders should have. In our Advanced Master in Creativity and Marketing, we use these skills as a signature for all our classes.

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True marketing leaders embrace uncertainty and complexity as creative
catalysts that invite and demand innovation. Creative leaders should view
constraints as exciting challenges that promote creativity, not restrict it.
Additionally, a creative leader doesn’t fear failure despite recognising the
inherent risk of trying new things.
forbes.com

3. Confidence
ability to question
without fear
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Observation
Seeing problems and ideas

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knowing you don’t know everything
Humility

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Mindfullness
thinking on how to think

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Exploring and Experimenting
CURIOSITY

8. Resourcefulness
something to tinker with 8

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Energy
to explore and tinker

10. Resourcefulness: something to tinker with
Energy: to explore and tinker
Action: not just thinking, but doing.
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Action
not just thinking, but doing

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Laurent Bouty
Academic Director
Advanced Master in Creativity and Marketing
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