In this meeting, we'll discuss plans to celebrate OpenStack's 3rd birthday July 24, as well as the new marketing portal at openstack.org/marketing.

1. OpenStack Marketing Meeting
June 26, 2013

2. 2
Agenda
‣ OpenStack’s 3rd Birthday – celebrating July 24
‣ New marketing portal & next steps
‣ Quick update – Summit planning
‣ Feedback, questions, open session

3. 3
OpenStack’s 3rd Birthday Campaign
‣ Goals:
‣ Leverage milestone to highlight maturity and success of
three years
‣ Strategy:
‣ Engage contributors, user groups and ecosystem around
common activities for larger impact
‣ Themes:
‣ OpenStack center of cloud innovation
‣ OpenStack maturing, coming of age
‣ Reached the TippingPoint with adoption – new users
announced weekly Fidelity, Bloomberg, Best Buy, Comcast
‣ Global presence (40 user groups participating!)

4. 4
How We’re Celebrating with the Community
‣ Global birthday parties thrown by nearly 40 user groups across
6 continents in July!
‣ Partner Pavilion at OSCON, party and giveaways
‣ Global social media campaign using tag #OpenStack3bday –
Twitter, Flickr, Facebook, YouTube
‣ Idea: Crowd-source OpenStack timeline using Tiki-Toki
‣ OpenStack Open Mic – promoting contributors daily who are
crucial to OpenStack’s success
‣ Sharing graphics and content for community use

5. 5
Blow Out the Candles! OpenStack Turns 3
‣ Join Us for OpenStack’s 3rd Birthday Party
‣ July 24, 7-10pm, Portland
‣ First official party during OSCON
‣ Sandbox Studios, 420 NE 9th Ave, Portland, OR
‣ Live band, paella stations, open bar
‣ Birthday Gift door prizes donated by sponsors
‣ All attendees will receive an OpenStack 3rd Birthday T-shirt
‣ Party registration opens later this week, stay tuned for an email
announcement – free to attend
‣ Please RSVP if you can make it!

6. 6
How You Can Help Us Celebrate
‣ Join the conversation – Blog, tweet, video your birthday wishes for
OpenStack & milestones involving the project using the tag
#OpenStack3Bday
‣ Like the timeline idea? Let us know and contribute your pictures
and milestones, we’ll also be looking for community editors
‣ Encourage OpenStack contributors to submit for “Open Mic” -
https://etherpad.openstack.org/fivequestions
‣ Promote OSCON party and your local user group events
‣ Other ideas??

7. 7
OpenStack Marketing Portal v1
New portal for marketing resources including news, logos, user stories,
event resources and more
‣ Ensures we all have access to the latest materials
‣ Help existing & new community members as well as indirect channels
find resources transparently
‣ http://www.openstack.org/marketing

8. 8
Next Steps
‣ Present videos and real-time stats
‣ Enable community members to comment and collaboratively edit
documents and plans
‣ Translations
In the Interim
‣ Continue to leverage tools like the Marketing Wiki, Google docs and
Dropbox alongside portal
‣ Establish content team to dive deeper
‣ Give us your feedback! Submit feature requests, content requests
and requirements:
https://etherpad.openstack.org/marketingportal

9. 9
Content Team
Establish team of volunteers to help build out materials for marketing
portal
‣ Establish monthly meetings with the goal of:
‣ Performing a gap analysis of content we need
‣ Prioritizing content to develop and resources we can apply (ie
analyst contracts)
‣ Collaboratively develop content via Google docs in the interim,
open to public comment
‣ Help with translations
‣ Contact margie@openstack.org if you would like to be involved

10. 10
OpenStack Summit Updates
Hong Kong
‣ Call for speakers deadline July 31, please submit!
‣ Sponsorship contract now available
‣ Registration now open, early bird prices end October 4
‣ Hotel room blocks booking up, budget-friendly options also
recommended
‣ More information at http://www.openstack.org/summit
2014 Planning
‣ Scouting venues for week of May 12 in US
‣ Scouting venues for weeks of Nov 3 & Nov 10 in Europe

11. Questions? Feedback?
Additional Topics to Discuss?