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IIA Analytics
- 1. Measuring the success of your website Laurence Veale
- 10. Key principles for a good programme
- 11. You gotta be systematic From Victoria Web Analytics Toolkit
- 12. Goals & Funnels Surfers Shoppers Add to basket Payment form Complete
- 14. The conversion funnel Viewing a product category page Your visitors Viewing a product page Viewing a shopping cart Completing an order 1 2 3 4
- 15. Case studies
- 16. Courses
- 18. Add to cart
- 19. Checkout
- 20. 14% -76%
- 22. The conversion story 1. GA setup 2. GA review 3. Client makes web site changes Without GA With GA = 3x
- 23. 1 2 3 4 5 6 7 Funnel Goal Page Check availability Search results Booking complete Search properties Make booking Confirm booking Enter payment 18.5% 42.1% 37.4% 59.6% 95.4% 30.3%
- 24. Back to the conversion story… 1. GA setup 2. GA review 3. Client makes web site changes Without GA Analytics will tell you the where and the what, not the why
- 26. Web Site changes 1 2 3 4 5 6 7 Funnel Check availability Search results Booking complete Search properties Make booking Confirm booking Enter payment 300% Improved layout Improved layout Removed
- 27. Target = 1000% 300% improvement
- 29. Last year…
- 32. For Boot Camp profile, it's more interesting UK visitors came to the site in large numbers, but they didn't convert.
- 33. Top landing and exit pages
- 43. Take action!
- 46. You gotta be systematic From Victoria Web Analytics Toolkit
- 48. Google Analytics: it’s free
- 49. iqcontent.com