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Follow me to the next
billion-dollar opportunity
The Lean College
[l]earn
Problem 1: Courses are
sold in expensive
bundles.
When asked why free lesson subscribers didn’t purchase my full $136
full-stack marketing course, price was the No. 1 reason.
Problem 2: There’s a marketing Skills’
Gap
…Like my former (and best) inbound marketing intern, Lexi
Merritt.
“I can’t even explain how
influential Lauren’s been in
my career so far and how
many opportunities she’s
provided me in this entire
world she opened up to me
that I didn’t even know
existed.4
”
Where are all the marketing courses?
Where’s the marketing
courses?!? These jobs
are heavily in-demand
right now!!
Solution: Learn &
Earn
One platform. Two marketplaces.
The first offers young people
affordable micro-courses about
anything related to marketing.
The second offers employers a
wide-range of affordable,
marketing-related gig (ongoing
and one-time) packages.
Solution Validation
I’m not starting from scratch. I’m combining my two startups to create this
one platform.
+
freelanship.com hackthejobhunt.com
Total revenue: $17,520.30
70 paying students
200 free lesson subscribers
2,100 approved freelancers
Early adopters:
Competition
Our top competitors are:
- OneMonth.com
- GrowthGeeks.com
One Month
One Month is all built around the concept
of 1-month long courses, primarily focused
on learning to code, but has some overlap.
How we’re
different:
One Month is focused on helping
entrepreneurs, who are trying to build
startups.
We’re focused on helping young people,
who need to gain experience and who
want to freelance or find full-time work.
Solution Validation: One Month
One Month’s last funding round was in June 2015 for $1.9 million8
Growth Geeks
Growth Geeks offers 41 on-demand
marketing gigs, ranging from $39 to
$1200+
How we’re
different:
We’re creating a new supply by mobilizing
a massive, untapped student workforce.
Growth Geeks only accepts the top 1% of
marketers.
While some gigs do overlap, we don’t offer
the same gigs for the most part.
Competitive Advantages
Our Supply
We’re mobilizing a massive,
untapped student workforce.
(If you want to reach
millennials then you should
have a millennial doing your
marketing.)
Serendipitous
Branding
My “How I Went From
Underemployed Waitress to
the Top 1% of Millennials9
”
story has really resonated
with young people and
companies.
Extensive Industry
Experience/Knowledge
Curated Platform Customer Service Ease of Use
Faceless marketplaces are
notorious for terrible support.
With us, you reach a real
person, who cares.
We’re tying together a heavily
fragmented industry into one
ridiculously simple-to-use
platform.
Began investigating10
this in
2011. Work with young people
and employers daily. Helped
build SkilledUp’s (owned by
Phoenix U) content
marketing bootcamp in 2014.
Our name will be associated
with quality, mutually
beneficial relationships.
The time to do this is
now!
46%
Of SMBs don’t
have a website!11
80%
Of all Americans believe
the typical college
education is NOT worth
its costs!12
the number of
high school
graduates is
increasing
the number
of college
enrollments is
decreasing12
1. http://dupress.com/articles/reimagining-higher-education/
2. http://www.marketingdive.com/news/digital-marketing-skills-in-demand-recruite
rs/417884/
3. http://futureofmarketing.eiu.com/briefing/EIU_MARKETO_Marketer_WEB.pdf
4. https://www.youtube.com/watch?v=meMeh6UzEvE
5. https://www.class-central.com/report/moocs-2015-stats/
6. http://dailygenius.com/just-how-big-is-the-us-education-market/
7. http://www.ibisworld.com/industry/online-recruitment-sites.html
8. https://techcrunch.com/2015/06/30/one-month-the-platform-that-teaches-you-to-code-and-more-in-30-days-
picks-up-1-9m-in-funding/
9. http://www.businessinsider.com/how-i-went-from-underemployed-waitress-to-the-top-1-of-millennials-in-3-
months-2015-7
10. http://orlandoweekly.com/news/working-it-demystifying-the-world-of-college-internships-1.1365225
11. https://clutch.co/web-designers/resources/small-business-websites-2016-survey
12. http://dupress.com/articles/reimagining-higher-education/
Sources:

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The case against higher education

  • 1. Follow me to the next billion-dollar opportunity
  • 3. Problem 1: Courses are sold in expensive bundles.
  • 4. When asked why free lesson subscribers didn’t purchase my full $136 full-stack marketing course, price was the No. 1 reason.
  • 5. Problem 2: There’s a marketing Skills’ Gap
  • 6. …Like my former (and best) inbound marketing intern, Lexi Merritt. “I can’t even explain how influential Lauren’s been in my career so far and how many opportunities she’s provided me in this entire world she opened up to me that I didn’t even know existed.4 ”
  • 7. Where are all the marketing courses? Where’s the marketing courses?!? These jobs are heavily in-demand right now!!
  • 8. Solution: Learn & Earn One platform. Two marketplaces. The first offers young people affordable micro-courses about anything related to marketing. The second offers employers a wide-range of affordable, marketing-related gig (ongoing and one-time) packages.
  • 9.
  • 10.
  • 11.
  • 12. Solution Validation I’m not starting from scratch. I’m combining my two startups to create this one platform. + freelanship.com hackthejobhunt.com Total revenue: $17,520.30 70 paying students 200 free lesson subscribers 2,100 approved freelancers Early adopters:
  • 13. Competition Our top competitors are: - OneMonth.com - GrowthGeeks.com
  • 14. One Month One Month is all built around the concept of 1-month long courses, primarily focused on learning to code, but has some overlap. How we’re different: One Month is focused on helping entrepreneurs, who are trying to build startups. We’re focused on helping young people, who need to gain experience and who want to freelance or find full-time work.
  • 15. Solution Validation: One Month One Month’s last funding round was in June 2015 for $1.9 million8
  • 16. Growth Geeks Growth Geeks offers 41 on-demand marketing gigs, ranging from $39 to $1200+ How we’re different: We’re creating a new supply by mobilizing a massive, untapped student workforce. Growth Geeks only accepts the top 1% of marketers. While some gigs do overlap, we don’t offer the same gigs for the most part.
  • 17. Competitive Advantages Our Supply We’re mobilizing a massive, untapped student workforce. (If you want to reach millennials then you should have a millennial doing your marketing.) Serendipitous Branding My “How I Went From Underemployed Waitress to the Top 1% of Millennials9 ” story has really resonated with young people and companies. Extensive Industry Experience/Knowledge Curated Platform Customer Service Ease of Use Faceless marketplaces are notorious for terrible support. With us, you reach a real person, who cares. We’re tying together a heavily fragmented industry into one ridiculously simple-to-use platform. Began investigating10 this in 2011. Work with young people and employers daily. Helped build SkilledUp’s (owned by Phoenix U) content marketing bootcamp in 2014. Our name will be associated with quality, mutually beneficial relationships.
  • 18. The time to do this is now! 46% Of SMBs don’t have a website!11 80% Of all Americans believe the typical college education is NOT worth its costs!12 the number of high school graduates is increasing the number of college enrollments is decreasing12
  • 19. 1. http://dupress.com/articles/reimagining-higher-education/ 2. http://www.marketingdive.com/news/digital-marketing-skills-in-demand-recruite rs/417884/ 3. http://futureofmarketing.eiu.com/briefing/EIU_MARKETO_Marketer_WEB.pdf 4. https://www.youtube.com/watch?v=meMeh6UzEvE 5. https://www.class-central.com/report/moocs-2015-stats/ 6. http://dailygenius.com/just-how-big-is-the-us-education-market/ 7. http://www.ibisworld.com/industry/online-recruitment-sites.html 8. https://techcrunch.com/2015/06/30/one-month-the-platform-that-teaches-you-to-code-and-more-in-30-days- picks-up-1-9m-in-funding/ 9. http://www.businessinsider.com/how-i-went-from-underemployed-waitress-to-the-top-1-of-millennials-in-3- months-2015-7 10. http://orlandoweekly.com/news/working-it-demystifying-the-world-of-college-internships-1.1365225 11. https://clutch.co/web-designers/resources/small-business-websites-2016-survey 12. http://dupress.com/articles/reimagining-higher-education/ Sources: