Learn > Do > Transform Choose a new way of working. Action changes thinking. This is how you can transform the innovation culture from bottom up.

1. Action changes thinking
Transforming the innovation culture
Case Helen

2. Who am I?
Was a shy nerdy girl.
Studied computer science.
Designed UIs, lead IT projects.
Got two kids. <3
Become an agile coach.
Now a marketeer!
Always the idealist.
Laura Snellman-Junna
@lsnellma

3. We create digital services
for people, to love.
We help our customers to
succeed in the digital world.
• Founded in 2000
• 200+ clients, 1000+ projects
• 240+ employees from 20 countries
• Europe’s best workplace 2012&2013
• 8th year in a row profitable growth
• YOY growth 30%

5. “The era of separating traditional industries and
technology industries is over—and those who fail to
adapt right now will soon find themselves obsolete.”
– Forbes.com
Now every company is a
software company
http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/

6. http://vimeo.com/95734218

7. From technology-driven
to customer-driven?
From functional silos
to effective teams?
From internal politics
to getting things done?
From legacy technology
to creating new business?
From planning and executing
to testing and iterating ideas?
How might transform..

8. http://www.ge.com/pdf/innovation/leadership/hbr_crotonville.pdf

9. How to get
established corporations
to work more like startups?
The path to change is having the
right attitude, knowing the tools
and methods, and having an
organization that empowers
entrepreneurial individuals.

10. Story starts with
one team, one mission
“Build us
a home automation product
for heating.”

11. Team convinced
the client
Design thinking
Lean startup
Agile development

12. Nobody wants to
build solutions
that nobody wants.
1. Recognise a problem worth solving.
2. Find a product/market fit & validate it
on the market.
3. Scale it up to create a profitable &
growing business.

13. Lean Service
Creation
A holistic, evidence-driven methodology
for lean ideation, design, build and
operation of services in a complex
environment. LEAN
STARTUP
AGILE
DEVELOPMENT
DESIGN
THINKING

14. Customer development is the primary driver in new
service creation and the the product development is
secondary.
It is not enough to be in love with your solution. You
have to be thrilled about the customers and the
domain.
More
Customer
development
Less
Product
management
Lean Service
Creation

16. 6 months, 24 sessions, 5 projects, 18 participants
INSIGHT IDEATION BUSINESS
PLANNING
SERVICE
DESIGN
PROTOTYPING AGILE
DEVELOPMEN
T
ANALYTICS STORYTELLIN
G
Ideas
Research
Insights
Interviewing
Empathy map
POV
Brainstorming
How might we…
Synthesis,
grouping,
selection
Concept sheet
Six thinking hats
Value
propositions
Lean startup
Business model
canvas
Market sizing
Customer
development,
experiments,
validation
Customer
journey
Touchpoints
Service
blueprint
Build-measure-
learn
Recruiting
Experiment
reports
Product
management
Agile
development
Product backlog
Product launch
Growth hacking
Metrics,
innovation
accounting
Service
analytics
Customer
segmentation
Keyword
research
Storytelling in
service design
Storyboards
Videos
Pitching
Persuasive
presentations
> Opportunity > Value
proposition
> Investor
pitch
> Investor
pitch
> Experiment
report
> Product
backlog
> Metrics plan > Product
demo

17. Course method: learning by doing.

18. Constantly visible
& tangible goal
Constant
feedback
Meaningful &
motivating
work.
>>
Small steps
B U I L D
M E A S U R E
L E A R N

19. Choose a new way of working
Learn > Do > Transform
• Commitment and continuous support from the leadership.
• Having the courage to fail fast is the only to learn faster than competition.
• Do not fear for your brand. Show your customers that you care!
• Fall in love with customers’ problem, not your own solutions.

20. Lean Service Creation
SERVICE VISION SPRINT
TEAM :
Business / Technology
Design / End-Users
BUSINESS
IDEA
Improve
Improve
Improve
FIND A PROBLEM WORTH
SOLVING FINDING PRODUCT MARKET FIT SCALING & TWEAKING
Days to Weeks Weeks to Months Months to Years
NEW IDEAS
SERVICE
VISION
MVP
TO
LAUNCH

21. SERVICEVISIONSPRINT
BUSINESS
GOALS
INSIGHT FROM
USERS & TECH
NEEDS
PROTOTYPING VALIDATING THE
PROTOTYPE
GREENLIGHT,
PLANS FOR NEXT
STEPS
PIVOTING TO
ANOTHER IDEA
TEAM WORKING
TOGETHER FROM
THE BEGINNING

22. https://vimeo.com/114853610
#Snapshot

23. 1. Put all your experts in the same room.
2. Know your customer and you’ll find the problem worth solving.
3. Design the emotions the user experience evokes.
4. Validate your business assumptions. One by one.
5. The customer is product development’s crowning achievement.
6. Get a great product manager.
7. Lightning-fast feedback guarantees quality.
8. Don’t build everything yourself.
9. Kill your bad ideas as early as possible.
10. The service launch is the starting point for development, not the
goal.
http://futurice.com/blog/ten-steps-towards-a-lean-service-development-process
10 steps

24. Let’s talk!
Twitter: @lsnellma
LinkedIn!

25. Laura Snellman-Junna
@lsnellma
Laura.snellman-junna@futurice