Social Media Marketing Portfolio - full-service Social Media Management. Laura Donovan runs your Campaign and plans your Strategy, allowing your business to succeed through Social Media

1. Company Name
BUSINESS PLAN

2. Social Media Experience
 5+ Years Experience Social Media Marketing
 Managed Campaigns for over 20 Companies Nationwide
 Created in-depth Social Media Marketing Strategies for small and large businesses
 Recommend short/long-term goals for Strategies
 Monitor analytics for Social Networks and adjust Campaign as necessary
 Managed promotions & contests
 Executed advertising campaigns
 Grew Social Following for greater exposure
 Write Social Media Blog for Examiner.com & Business2Community.com
 Write Company Blog – IDoFacebook.com
 Conducted numerous presentations and workshops
 For more examples see www.TheWordPro.com

3. Mission Statement
The Word Pro‟s mission is to ensure that we have the tools, technology, and knowledge to
provide successful digital media marketing services and solutions through the proper
marketing channels to assist in growing our clients‟ online presence, provide brand
recognition and reputation management.

4. Facebook
 Set-Up & Design of Company Pages
 Optimize Pages for Search Engine Optimization (SEO)
 Optimize Pages for Facebook Graph Search
 Update Pages Daily for Engagement & SEO
 Monitor Pages and provide Customer Service
 Take Over Management of Existing Business Pages
 Start Business Pages & Campaigns from Scratch

6.  Designed Cover Photo
 Designed Profile Photo
 Coded Custom Tabs – directing
Friends to Website and increasing
SEO (The Word Pro & The Social
Pro)
 Newsletter Sign-Up form
 Optimized “About Section” for
Graph Search & SEO
 Daily Updates – Sunday to
Saturday

7.  Designed Cover Photo
 Designed Profile Photo
 Coded Custom Tabs – directing
Friends to Website and increasing
SEO
 Provided Shopping Area to
purchase product from Facebook
Page
 Optimized “About Section”
 Daily Updates Sunday to Saturday
 Managed Several Promotions &
Contests growing Page from 2,000
Friends to over 13,000 Friends

8.  Company Launch into New
Territory (established NY
Company moving to new area)
 Brand New Facebook Account
 Designed Cover Photo
 Designed Profile Photo
 Coded Custom Tabs – directing
Friends to Order Form on Website
 Coded Custom Tabs – directing
Friends to Website Information
 Update Daily – Sunday to
Saturday
 Ran Advertising Campaign to
Launch Services in New Area

9.  Designed Cover Photo
 Designed Profile Photo
 Coded Custom Tab – allowing
Friends to access Pinterest
Account
 Coded Custom Tab – allowing
Friends information on Donating
Blood & to find a Donation
Location
 Optimized “About Section”
 Daily Updates – Sunday to
Saturday
 Heavy Event Promotion – Blood
Drives

10.  Designed Cover Photo
 Designed Profile Photo
 Coded Custom Tab – allowing
Friends to donate money to
this cause
 Coded Custom Tab – allowing
Friends to purchase
emergency kits for their pets
 Optimized “About Section”
 Update Monday to Friday

12.  Post Updates to Facebook Page daily (typically Sunday-Saturday)
 Research Content for Updates
 Monitor trending information and post Updates with keyword content &
content that will encourage engagement
 Promote Updates through Advertising
 Monitor Page for Comments & Questions, provide customer service
 Provide Branding
 Provide Reputation Management
Marketing Campaign
Facebook

13.  Shared 50 Times
 44 People “Liked”
the Update
(engagement)
 Several Comments
(engagement)
 Over 4,000 People
saw this Update
 Shared 39Times
 Over 3,000
Facebook Users
saw this – this Client
only had 1,400
Friends on page at
the time

14.  Create engaging promotions/contests
 Manage advertising
 Monitor promotions/contests
 Design all artwork & ads
 Use third party apps to follow Facebook Guidelines
 Contests can include: Photo Contest, Video Contest, Sweepstakes, Instant
Win, Quizzes, etc.
 Contests can also be run on Twitter & Pinterest
Promotions
Facebook

15.  Designed Artwork
 Coded Custom Tab using third
party hosting to follow
Guidelines
 Sale Promotion with Ad
Campaign – Designed to
obtain new customers
 Successful Campaign – 1
Month = $6,500 Gross
Revenue

16.  Designed Artwork
 Coded Custom Tab using third
party hosting to follow
Guidelines
 Sweepstakes – Random
Drawing
 Promotion designed to create
engagement and grow
following
 Give-Away Sweepstakes
Promotions run monthly

18.  Set-Up Account & Optimize
 Link Twitter feed to Facebook
 Find Followers
 Update Account with daily Tweets
 Post keyword specific (hashtag) Tweets several times weekly
Twitter

20.  Set-Up Account & Optimize
 Verify website
 Verify address for Google Maps
 Update weekly
 Google + Account directly assists Company‟s SEO (“crucial” account)
Google +

22.  Set-Up Account & Optimize
 Create Boards for Account
 Create appealing content
 Find Followers
 Re-Pin item to generate engagement and branding
Pinterest

24. Websites
 Designed
 Hosted
 Optimized for Search Engines (SEO)

25. Websites

26. Websites

27. Websites

28. Blogs

29.  Business2Community.com
 Examiner.com (full Press Credentials)
 TribLocal (Chicago)
 IDoFacebook.com
Contributing Writer

30. Presentations
• Summer 2009: Presentation to Fox Valley SCORE members
• January 13, 2010: Plainfield Lunch „n Learn on Social Network Marketing
• February 24, 2010: Presentation to WYSK (Plainfield Chamber of Commerce)
• March 18, 2010: Presentation to Regional Agents at Nationwide Insurance
• April 1, 2010: Presentation to Warrenville Chamber of Commerce
• May 6, 2010: Participated as Twitter Expert on Hinsdale Chamber of Commerce
Social Network Seminar
• July 14, 2010: Presentation to Hinsdale Chamber of Commerce
• January 12, 2011: Presentation at Plainfield Chamber of Commerce
• April 7, 2011: Presentation at Plainfield Library on Website Design
• April 8, 2011: Panel Members at the Regional meeting of Illinois Council of Continuing
and Higher Education. (ICCHE)
• May 25, 2011: First Facebook Marketing Workshop – Sold out!
• October 4, 2011: Social Network Marketing Presentation – Hinsdale Chamber of
Commerce
• October 13, 2011: Social Network Marketing Presentation – Multi-Chamber Event at
Prairie Bluff Golf Course
• November 10, 2011: Social Media Marketing Webinar Panel – University of St.
Francis Business Alumni Network
• November 14, 2011: Press Coverage for SES Chicago
• November 16, 2011: Social Media Marketing for Business – Business Networking
Group Barrington Chamber of Commerce
• April 2012: The Association for Promoting Tourism to Africa, College of DuPage
• April 2012: Presentation to Plainfield Referral Group II
• May 10, 2012: Presentation to Provena Mercy Medical Center
• September 6, 2012: Plainfield Chamber/Library – Pinterest for Business…and Fun!
• May 2, 2013: Plainfield Strictly Business – Facebook Updates & Changes
• May 15, 2013: Plainfield Library – Pinterest for Fun
• May 21, 2013: DeVry Institute for Technology – Social Media & Your Job Search
• October 17, 2013: DeVry Institute for Technology – Social Media & Your Job Search

31. Social Platforms

32. Companies We Have Worked With

33. Laura M. Donovan
President/CMO
The Word Pro
Laura@TheWordPro.com
(630) 362-4538
www.TheWordPro.com
www.SocialMediaMarketing-Help.com
www.IDoFacebook.com
www.Facebook.com/TheWordPro
www.Twitter.com/TheWordPro
www.Twitter.com/LauraDonovan
www.LinkedIn.com/in/LauraDonovan
www.Pinterest.com/LDono1
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