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Campbell Knowledge Corporation
Phone 632 8368 312
Fax 632 8368 322
Email training@campbellkc.com
YOUR EXPERT-TRAINER’S PROFILE
WHY YOU SHOULD ATTEND
The Executive Assistant Masterclass will equip you with expert global skills.
In this 3-day course, you will:
 Develop advanced corporate communication skills ‘4 Types of Communication’
 Work more effectively with your own manager by identifying and understanding leadership styles of Global Leaders
 Build a Relationship Founded on Trust and Integrity
 Maximize your contribution to the organization by learning how to handle difficult situations – be a Trusted Advisor and Team Player
 Boost your performance by focusing on your strengths
 Improve your own (and your peers’) productivity by implementing effective Time Management Procedures and learn easy SMART delegation steps
 Become highly organized using smarter and more efficient ways of working – Inbox productivity tips & tricks
 Be pro-active by increasing your understanding of your organization’s culture and strategy on the international market
 Learn how to deal effectively with cross-cultural business environments
 Be able to explore your own personal image and know- how to gain respect and admiration of your peers, colleagues and managers
 Develop coaching skills to deal with all the members of the organization
LAURA BELGRADO
Your Expert-Trainer
The Ultimate Executive Assistant — Laura Belgrado has been to both sides of the fence – an EA par excellence and a highly skilled manager, both for Microsoft. She truly understands the needs of an Executive Assistant and that is the reason why her workshops are always well raved.
Laura Belgrado holds an A-level Degree Executive Assistant. She has over 20 years experience working in an international corporate environment; almost 10 years as EA to the Global MD of Microsoft GSA. She has travelled around the globe coaching Executive & Personal Assistants. She is a licensed Executive Coach at The Academy of Executive Coaching in London and is Europe’s most sought-after speaker at Global Conferences in various prominent EA associations in UK & other parts of Europe. She has long & vast experiences working with top global CEOs as their trusted EA.
The international business environment is changing fast. Managers need partners and expert assistants who can learn to make executive decisions without taking away their executive responsibilities. You as the Executive Assistant is not only managing the day- to-day duties but you need to be a true ‘Ambassador’ and right-hand to your peers.
Level-up course for Executive Assistants, Secretaries, Administrative Support Staff and Personal Assistants
June 30, July 1 & July 2 (Sunday, Monday & Tuesday)
Courtyard Hotel by Marriott, Kuwait City
EA to Global MD, MICROSOFT Global Strategic Accounts
Licensed Executive Coach, Academy of Executive Coaching in London
Featured in OS Magazine, UK’s premiere magazine for PAs, office managers, senior and executive secretaries
The most raved about trainer in recent Dubai PA Conferences
Laura was featured in OS Magazine — “Windows on the World” for Microsoft hotshots

2. JUNE 30, JULY 1 & JULY 2 COURTYARD HOTEL BY MARRIOTT, KUWAIT CITY
Campbell Knowledge Corporation
Phone +632 8368 312
Fax +632 8368 322
Email training@campbellkc.com
2/5
WHY YOU HAVE TO BE AT A CAMPBELL TRAINING:
“Excellent Training!”
Planning Specialist at the Minister’s Office,
MINISTRY OF ECONOMY & FINANCE - QATAR
“The Campbell staff are always willing to take the extra mile for the delegates. I love what they have done for us and I am already recommending them to others.”
Executive Assistant to the Minister, MINISTRY OF SOCIAL WELFARE & DEVELOPMENT - BAHRAIN
“Can’t ask for anything better.”
Acting Manager, General Claims Department
QATAR GENERAL INSURANCE AND REINSURANCE CO.
“Over-all, a worthwhile investment.”
- Finance Manager, QATAR PRIMARY MATERIALS CO.
“They are very well-organized!”
- Executive Assistant,
THE BAHRAIN PETROLEUM COMPANY
Registration & Morning Coffee
(Start) Training Proper
Morning Coffee Break
Training Proper
Prayer Break
Training Proper (End)
Lunch
08:00 am - 08:30 am
08:30 am - 10:05 am
10:05 am - 10:15 am
10:15 am - 11:50 am
11:50 am - 12:20 pm
12:20 pm - 02:10 pm
02:10 pm onwards
Campbell is fast emerging as one of the world’s most trusted business intelligence trademarks and indispensable partners to individuals, organizations, institutions, and companies in attaining and sustaining global competitiveness.
Campbell generates sophisticated technical knowledge resources and delivers cutting edge capacity building solutions tailor-made for the specific requirements of our clients.
OUR VALUE PROPOSITION
Campbell places premium on R.E.L.E.V.A.N.C.E.
Results, Experience, Linkage, Expertise,
Value for Money, Application, Novelty, Credibility, and Expertise
CAMPBELL KNOWLEDGE CORPORATION
We further your competitive advantage.
TRAINER’S PROFILE Laura Belgrado
...continued from page 1
This training-workshop is a MUST for executive assistants who support high- level executives, senior administrative assistants, personal assistants, as well as success-minded assistants at every level who want to improve their skills.
TRAINING DAY SCHEDULE
TESTIMONIALS
on Laura Belgrado and her training workshops
Laura is a truly fabulous speaker - extremely passionate about the PA role and a breath of fresh air. She is an engaging and fun presenter and had all the audience engaged from start to finish. She brings a certain flair and European influence to a conference. I would not hesitate to recommend her as a speaker / trainer.
Victoria Darragh, HR Director at Hays
Laura spoke for DLA Piper UK LLP in Manchester on 31 January 2012 providing a motivational talk around secretarial support services and how to get the most out of your job role. Laura was fantastic; her personable and entertaining style in speaking made for an incredibly interesting presentation. She was highly professional in her approach, tailoring the event to our firm's specific needs.
Charlotte Hibbert, Senior PA at NorthEdge Capital
Fresh ideas & lots of useful tips, such as mentoring idea – funny and lively - Very engaging – great content - Funny! - Brilliant & Fun – kept us all entertained - Fabulous presenter – relevant, engaging
Very motivational – am inspired!
Participants in Dubai PA Conference 2011
This was launched at the Office Expo in London and was raved by audiences consisting of EAs, PAs, Office Managers and Top-level Secretaries.
She has also been doing business management and budget management and operations in a complex international business matrix. Laura is a true Linguist, fluent with excellent writing and communication skills in all 4 languages (Dutch, French, English & German).
Laura Belgrado leads a range of activities including joint budget planning with the large corporate teams. She also does extensive negotiation and organization for internal and external events, building extensive network in the Executive Assistant community as well as the finance community to enable smooth relationship for executive planning and budget management.
The technical expertise that she has gained working at Microsoft over the years has enabled her to grow not only on a business and communications level but also on a personal level. And she has been sharing these technical skills to EAs in most of her workshops.
In the past 3 years, Laura has been designing and delivering training and coaching programmes for EAs. She authored an innovative new training programme for Executives and Managers to connect their EAs and PAs to their own success and develop a collaborative, successful and powerful working partnership with their managers.

3. JUNE 30, JULY 1 & JULY 2 COURTYARD HOTEL BY MARRIOTT, KUWAIT CITY
Campbell Knowledge Corporation
Phone +632 8368 312
Fax +632 8368 322
Email training@campbellkc.com
3/5
DAY 1 June 30, 2013 | Sunday
DAY 2 July 1, 2013 | Monday
Module 1 DISCOVER THE DIFFERENT LEADERSHIP
STYLES OF GLOBAL LEADERS
 What Leadership Type does your Manager have? Learn the differences in Leadership styles and its impact on your business performance.
 Gain awareness of your Manager’s temperament and his style of working.
 Do you have Chemistry with your Boss? Discover the importance of Chemistry.
 Assess your own leadership abilities and capabilities.
Module 2 UNDERSTANDING ORGANIZATIONAL
CULTURE AND STRATEGY
 Explore the meaning of organizational culture and how it influences business.
 Assess your own personal value system and its relationship to your business role.
 How to communicate effectively with other cultures, gain a working knowledge of their way of working.
 Create a lasting impression and learn how to interact via phone, email and conferencing with clients and peers.
 Tips & Tricks on Business Etiquette and how manners, protocol and gift-giving are perceived and received in different cultures.
Module 3 HOW ‘MANAGING UPWARDS’ ENHANCES
THE RELATIONSHIP WITH YOUR MANAGER
 Discover how to improve your communication with your Director and Team.
 Become aware of your Manager’s temperament and his style of working & communicating.
 Develop your confidence to present solutions to problems.
 Understand behaviour styles of non-assertive, aggressive and assertive behaviour and how to respond effectively.
Module 4 PROBLEM SOLVING AND SETTING UP YOUR ‘CONTIGENCY PLAN’
 Learn to Manage and understand Crisis situations and its impact on an organisation.
 How to respond to critical and crisis situations, what course of action would you take?
 Establish your ‘Contingency plan for future events’.
 How to use your network of individuals and team to deal with this crisis.
 Identify the key skills required for team problem solving
Day 2 will take you on a Journey of Corporate Communication , discovering the true Power of different communication styles—it will level-up your skills as an EA. It will be a day of dynamic participatory activities that will be fun and productive.
This day will provide you with new ideas and skills that will set you apart from the run-of-the-mill EAs and make you a true business partner of your Executive.
Module 5 EMPOWER YOURSELF WITH ADVANCED
COMMUNICATION & COACHING TECHNIQUES
 What are the 4 Communication styles
 Understand the power of ‘Body language’ in non-verbal communication
 Experience the power of active listening
 Understand the advantage of timely questions and techniques – when to and when not to?
 Learn to manage communications with colleagues both internally and externally
 Demonstrate positive assertive behaviour
 Develop basic coaching techniques to communicate effectively
Module 6 CROSS-CULTURAL COMMUNICATIONS &
BUSINESS ETIQUETTE
 Gain a working knowledge of the basic traits of other cultures and how to communicate effectively
 Understand the differences between countries with reactive cultures and countries with non-reactive cultures
 Learn how to interact via phone, email and via conferencing with clients and create a lasting impression
 Top Tips on Business Etiquette, manners and protocol
Day 1 – We will go on the ‘Executive’ Journey to learn how to manage your Executive, understand and discover the different Leadership styles, understand your organizations culture and creating a beneficial relationship and chemistry with your boss.
A day filled with discovering new ideas, sharing experiences and exciting activities!

4. JUNE 30, JULY 1 & JULY 2 COURTYARD HOTEL BY MARRIOTT, KUWAIT CITY
Campbell Knowledge Corporation
Phone +632 8368 312
Fax +632 8368 322
Email training@campbellkc.com
4/5
DAY 3 July 2, 2013 | Tuesday
Qatar General Insurance & Reinsurance Co.
Qatari Diar Real Estate Investment Company
Qatar Petrochemical Company (QAPCO)
Qatar Fertiliser Company (QAFCO)
Qatar Primary Materials Company
Qatar International Trading (Gates Fleximak)
ALFARDAN Group Holding Company LLC
Qatar First Investment Bank
Qatar Building Company
Qatar Meat & Livestock (Mawashi)
Ministry of Economy & Finance, Qatar
Qatar National Import & Export Co.
Oryx Energy Projects and Services LLC
Takyeef Electromechanical WLL
Oryx Engineering Solutions LLC
Al Shaheen Well Services Co.
Qatar International Petroleum Co. (TASWEEQ)
QTel International, Qatar Telecom (QTel)
Qatar Investment Authority (QIA)
Qatar Aluminium (Qatalum)
Qatar Chemical Co. (QChem)
Petroleum Technology Co. WLL (Petrotec)
Qatar Vinyl Company (QVC)
Dolphin Energy
Qatar District Cooling (Qatar Cool)
Qatar Airways
Qatar National Bank
Qatar Islamic Bank
Qatar Aluminium
Investment House
Barwa Real Estate
Energy City Qatar, General Takaful
Oryx GTL Ltd
HSBC, Ahli Bank, OMNI Group
Salam International
Commercial Bank of Qatar
GULF AGENCY CO. Qatar
International Bank of Qatar
Saleh Al Hamad Al Mana Co.
Al Hamad Engineering WLL
National Petroleum Services
Saleh Al Hamad Al Mana Co.
Tav Tepe Akfen Investment
Qatar International Investment Bank (QIIB)
Qatar Museums Authority (QMA)
Qatar Financial Markets Authority (QFMA)
Qatar Islamic Bank, Bank Audi
CAMPBELL KNOWLEDGE CORPORATION’S
PARTIAL LIST OF CLIENTS
Aluminium Bahrain
Bahrain Petroleum Company
Khaleeji Commercial Bank
Tatweer Petroleum
Bahrain Islamic Bank
Bahrain Chamber for Dispute Resolution
Bahrain Credit
Ithmaar Bank
Bahrain Association of Banks
Diyar Al Muharraq
Kraft Foods Bahrain
Durrat Khaleej Al Bahrain
Gulf Petrochemical Industries Company
General Organization of Sea Ports
Ministry of Works & Housing
Ministry of Human Rights & Social Dev
QATAR
BAHRAIN
Oman Oil Company
Oman Gas Company
Oman Shipping
Omran
Bank Dhofar
Al Maha Petroleum Products Mktg Co.
BP Petroleum
Public Authority for Electricity & Water
Occidental of Oman, Inc.
Oman India fertilizer Co.
OMAN
ZAIN Telecom
WATANIYA Telecom
VIVA Telecom
Qurain Petrochemical Industries Co.
Bayan Investment Company
National Industries Group
Equate Petrochemical Company
Oula Fuel Marketing Company
DAR SSH Int’l Engineering Consultants
Soor Fuel Marketing Company
Independent Trading Group
Brunel Energy—Kuwait
Boubyan Petrochemical Company
Kuwait Aviation Fuelling Company
ABB Engineering Technologies Co.
KCC Engineering & Contracting Co.
KUWAIT
Module 7 THE SECRETS OF NEGOTIATION, INFLUENCING
AND PERSUADING
 Negotiation is an Art, learn different ways of gaining Negotiation skills
 Influencing for results by recognising different influencing styles
 The Art of Persuasion: how to become a more Persuasive Communicator
Module 8 PEOPLE MANAGEMENT & MOTIVATION ARE
KEY TO SUCCESS
 Theories of motivation and their impact in the workplace
 Discover how to maximise and maintain input and motivation for the team
 Learn to recognise signs of de-motivation and learn tools and techniques to turn this around
Module 9 DISCOVER YOUR PERSONAL STYLE, IMAGE AND
BRAND
 How do you portray yourself to others, ‘Who Knows You’?
 Define how you are perceived within the workplace by requesting a 360° feedback.
 Discover how to use your image, confidence and body language when working within your management team.
Module 11 SUCCESSFUL EVENT MANAGEMENT EXERCISE
 Within your Groups, you will be responsible to plan, organise and coordinate an event
 Identify your event goals and list the objectives for your event
 Set tasks and event timelines – project planning
 Use a Time line to coordinate the suppliers, venues and team ..
 Make sure to implement contingency plans
 How will you publicise and promote the event? Using PR skills, Social Media, etc.
Day 3 will help you to find and unlock the secrets of becoming the true Ambassador—the Executive Assistant par excellence. It is about discovering your own personal ‘Style’.
You will also learn some great tips & tricks to organise a successful event and how Networking is key in today’s business environment.
Module 12 THE EXECUTIVE ASSISTANT PAR EXCELLENCE’S
ROLE — CLOSING
 A true ‘Ambassador’ is an EA/PA that is a confidante and business partner to a Manager.
 Keep up-to-date in the ever fast-paced business environment by increasing your business acumen and interest in the current global affairs.
 Stay informed on the Technology in today’s business world.
 How to manage difficult situations and how to deal with these during the absence of our Manager
 Tips & tricks on how to stay calm under pressure and eliminate ‘stress’.
 Networking is key in today’s business communication – discover how to support the Chairman with his networking & CRM.
End of Course Outline