Laura Baddish, CEO of the Baddish Group, shares information about how the best marketing experts can leverage best practices to get food and beverage brands to the forefront.

1. Food & Beverage
Marketing
How the experts tell the right tale to get
food and beverage products to the people
who will love them most.

2. The Baddish Group is a New York
City public relations agency
known for its whip-smart food
and beverage marketing.
Through creative PR programs,
the agency integrates food and
beverage brands into the lives of
target consumers.

3. CEO Laura Baddish is a tireless,
well-known industry leader who
brings refreshing clarity, laser focus
and killer contacts to the table. She
and her top-notch team are endlessly
resourceful, having unmatched
dedication to client satisfaction.
Plugged-in and intuitive, the agency
influences key stakeholders through
traditional and social media, ownable
events, strategic partnerships and
brilliant ideas that turn ordinary into
extraordinary.

4. Top-Tier Marketing Services
Creating Press Materials
Wine and Spirits Reviews, Ratings, and Competitions
Tweet Ups
Media Relations
Sponsorships and Events
Media Tours- within the United States
Media Fam Tours
Food Pairings
Branded Entertainment
Social Media Marketing
Strategic Partnerships, including chefs, designers, and celebrities

5. The Ask: Take ownership of National
Strawberry Shortcake Day (NSSD), June 14,
for Driscoll’s Berries, America’s leading
purveyor fine berry fruit, and capitalize on
the peak summer strawberry growing
season.
Case Study:

6. Our Approach: Ripe, succulent Driscoll’s
strawberries sandwiched between slices of
cake and topped with whipped cream: no
other dessert speaks so clearly of
summertime when the livin’ is easy.
Making It Happen

7. To take ownership of NSSD in the media, The
Baddish Group created a proprietary consumer
survey that would reinforce the dish as summer’s
classic pick and Driscoll’s as the brand to choose for
the finest berries. The agency complemented the
impressive survey results (with 60% of Americans
choosing shortcake as their warm weather fave
dessert), with on-the-ground executions working with
chefs in more than 20 markets across the U.S. to
develop recipes and act as Driscoll’s media
spokespersons in their local markets.

8. A comprehensive sampling campaign among
influentials and members of the media was arranged
and the took the NSSD news to editors, writers and
broadcasters across the press spectrum as the big
day approached with mouth-watering visuals,
delicious recipes, a branded Infographic and survey
stats. The Baddish team got out the word and
indelibly stamped the Driscoll’s brand on NSSD.

9. The campaign was highly successful by all measures,
reaching target consumers across the country via every
media channel: More than 248,836,094 media
impressions were generated via TV, print, online and
podcasts. Highlights included 22 National and local
media appearances for chefs and experts (5 national; 17
local); opportunities to serve Driscoll’s Strawberry
Shortcake at the Daily Meal in their kitchen and to the
VH1 staff and crew for their morning show wrap party.
Metrics of Success

10. Online results were impressive: Instagram: – 823 posts, –
23,542 likes; Twitter including only those who used the
#TasteSummer – (301,785 accounts reached; 839,197
impressions). Highest influencers included
@WholeFoods: 3,514,843 tweets of a branded
Infographic – 3,514,834 followers; 3,514,834 impressions;
VH1 with @driscollsberry tweets about Strawberry
Shortcake:-62,341 followers; 862,341 impressions;
Momtrends - 30,699 followers; 119,072 impressions;
Jacque Torres – 25,465 followers; 100,372 impressions,
The Daily Meal- 32,639 followers; 32,369 impressions;
and ABCWNN – 14,050 followers; 27,470 impressions.
Online Impact