1. 2. How effective is the
combination of your main
product and ancillary tasks?

2. Digipak
I have produced a digipak to go with our music video. After researching other pop digipaks I
noticed that :
- The pop digipaks usually contain an image on the front cover of the attractive artist.
- The name of the singer is usually bigger than the name of the album.
- They have bright colours to make it eye catching.
- The images and colours on the front of the digipak reflect the genre of the music, bright colours
are associated with pop.

3. I used these ideas for my digipak which is why I decided to have Carmels face on the
front cover. As she is attractive and her eyes really stand out in the picture I chose,
this would get the audiences attention. I tried to make the colour of the fonts on the
front cover, similar to the colour of Carmel’s lips and eyes, to make them stand out
even more. The bright colours of the fonts and background also help to attract the
audiences attention and suggest that the album is going to be pop. I decided to go
with what most digipaks do and have the name of the artist bigger than the name of
the album, this helps to promote her as her name stands out.
I think that the combination of our music video and my digipak is quite effective.
This is because they link together well as I decided to have images of the red door,
which is featured quite a lot in our music video. As the genre of the song is pop, I
have designed the digipak to fit with the genre.
Here you can see the difference between
the original picture and after I had changed
the colour in Photoshop. I boosted the
colour and increased the temperature to
make it seem happy and warmer. This links
to what we did in the music video when we
changed the colour of our happier shots. I
think that the change of colour of this
image is very effective.

4. The colour red reflects
the pop genre as it can
represent love.

5. Advert
I have used the average conventions of an advert
as I have included:
- The title and name of the artist
- Release date
- Reviews
- An image of the artist. As it is a beauty shot
this would help to attract the audience.
- Website
- Logos of HMV and ITunes so that people know
where they can buy it from.
- Includes the name of a track single to promote
that track.
I think that the combination of my ancillary tasks and music video is quite effective.
This is because they all link together as I have included the red door theme
throughout my ancillary tasks. I have also used images of our artist in the same
costume as in the music video. The font and colour of writing is the same on my
digipak and advert. This helps to link them all together.