Presenting on an expert panel on the topic of "eHealth Technologies to leverage patient engagement and compliance" at Health Care Unbound conference, San Diego in July 2010.

1. HOW eHEALTH TECHNOLOGIES
SUPPORT BEHAVIOR
CHANGE AND COMPLIANCE
Laura Fay
CEO, HAPPYneuron, Inc.
(a Scientific Brain Training Company)
Health Care Unbound
San Diego, CA
July 19-20, 2010

2. The Promise of
eHealth Technologies
1. Individual behavior change
2. Improved clinical insights
3. Reduced healthcare expense
4. Increased compliance with
prescriptions and care
recommendations

3. The Promise of
eHealth Technologies
Does it Deliver?
Real Life Example
eHealth Technologies for
Cognitive Training and Rehabilitation…

4. eHealth Technologies
Online Delivery

5. eHealth Technologies
Cognitive Therapies

6. eHealth Technologies
Increasing Patient Compliance
“Our patients are motivated to work on these web-based exercises
because of the appeal of the exercises themselves, and because they
are able to track their own progress and performance."
Clinical Therapist
Lieber Recovery and Rehabilitation Clinic, New York City
[Cognitive Remediation in Psychiatry]

7. eHealth Technologies
Scaling Medical Practices
CARING FOR MORE PATIENTS
“Distance therapy allows the optimization of in-office
therapy time and to care for more patients”
Richard Dubose, MS, CCC-SLP, CBIS
Peace Rehabilitation Center,
Greenville, South Carolina Hospital System
[Cognitive Rehabilitation for TBI & Stroke patients]

8. eHealth Technologies
Scaling Medical Practices
MORE REIMBURSEMENTS  MORE PATIENT CARE
“Objective measures of
patient performance are
essential to support the
case for continued
reimbursable services”.
Bruce Brotter, PhD,
Chief Operating Officer and
Director of Clinical Services
Memory Training Centers of
America”
[Memory Treatment Services for
patients with MCI & Early
Alzheimer’s]

9. eHealth Technologies
Enabling Family Support
EMPOWERED FAMILY MEMBERS KEEP PATIENTS
ENGAGED OUTSIDE THE CLINIC
“My patients don’t always
have to come to my office to
participate in therapy. For
someone with cognitive
deficits that’s a big deal”
Cynthia Green, Ph.D.
President, Memory Arts LLC
[Cognitive Remediation for Early
Alzheimer’s patients]

10. eHealth Technologies
Lowering IT Costs
LESS SOFTWARE TO MAINTAIN
MORE TIME TO CARE FOR PATIENTS
“The therapists on my staff can
spend up to 30% of their time
just setting up and
configuring and fixing
software”
Dr. Joseph Ventura,
UCLA Department of Psychiatry
[Cognitive Remediation in Psychiatry]
10

11. eHealth Technologies
Improving Clinical Insights
ESTABLISH RECOGNIZABLE TRENDS AND PATTERNS
“It allows individuals to receive
a more consistent “dose” of
cognitive enhancement,
thereby providing the flexibility
to design innovative research
studies not previously
possible.”
Christopher R. Bowie, PhD., Dept
of Psychology & Psychiatry,
Queen's University, Ontario,
Canada
[Treating Major Depression]

12. eHealth Technologies
Benefits Summary
 Increases Therapist Efficiency
 Reliable & Objective Measurements drive
reimbursements
 Standards of Care
 Improved Patient Relationships
 Reduced Cost of Delivery
 Extended rural services are now possible
 Fun & Engaging
 Family Support
 Rewarding
 Comfort through
Supervision

13. Has eHealth Technologies
delivered on the promise for
Cognitive Training & Rehab?
The Journey has Started.

14. Thank You
Laura Fay, HAPPYneuron, Inc.
(a Scientific Brain TrainingTM Company)
Laura.Fay@Happy-Neuron.com
650-776-4352