1. Audience Profiles

2. Core Audience
• Female – as our lead character is
female, women may initially relate to
her more
• Aged 16-24 – the largest group of
cinema goers and also the age
group represented in our film
• Mainly British audiences – our film
explores British teen culture featuring
a realistic range of races and
ethnicities
• Attracted to the film’s representation
of her culture and the realistic, gritty
exploration through the unusual
genre of black comedy

3. Interested in films, TV and
music, fan of ‘Heathers’ and
‘Skins’. Fan of coming of age
films and gritty less popular
genres such as thriller or
black comedy rather than
light-hearted blockbusters like
action/adventure films. Likes
to stream films online.
A regular cinema goer
and probably also a
student. Enjoys a typical
young adult social life,
drinks alcohol and attends
parties with her friends
and will relate to the
themes explored.

4. Secondary Audience 1
• Males aged 16-24, they would be
interested because they could
empathise with several
characters and may be intrigued
by our attractive protagonist
• British audiences again, young
male adults living outside Britain
may not identify with the youth
culture portrayed
• Like the core audience they
might be compelled by the idea
of a teen drama with a dark
comedic twist

5. Secondary Audience 2
• Parents, wanting to reminisce
about their youth and find out
what their children might get up to
• Both genders and mainly people
living in Britain, as they will be
most concerned with the activities
of teenagers living in Britain
• They will also be attracted by the
grittiness and realism of the film

6. General Audience
• Our film would be marketed at a national
audience as we aim to portray modern British
culture without much stereotypical UK
iconography which may not appeal so much
to foreign audiences but would especially
interest British citizens of all ethnicities
• The genre of black comedy is a niche one,
hence our film could be classed as indie,
however, teen dramas are very popular, and
we hope the themes of coming of age, teen
culture and revenge have a broader appeal

7. General Audience
• Our film would be marketed at a national
audience as we aim to portray modern British
culture without much stereotypical UK
iconography which may not appeal so much
to foreign audiences but would especially
interest British citizens of all ethnicities
• The genre of black comedy is a niche one,
hence our film could be classed as indie,
however, teen dramas are very popular, and
we hope the themes of coming of age, teen
culture and revenge have a broader appeal