2. 80 to 90% road users (drivers and
pedestrians) of intercity roads are the nearby
residents. Only 10% users are outsiders.
This target population ,if educated over a
specified period of time through different
mediums to follow road safety rules, on the
target road. May bring a visible difference.
A localised target awareness drive will show a
visible difference than a generalised one.
3. Awareness period - 4 months
Sep 2014 - Dec 2014.
Observation period - 2 weeks
1st Jan 2015 – 15th Jan 2015.
Target Road :
Pokharan rd no 1.(a stretch of 1.2 km
,extending from Cadbury junction to Vartak
nagar signal.)
4. 1. Wearing of Seatbelt.
2. Wearing Helmet for Drivers & Pillion rider
3. Follow signals
4. No Honking unnecessarily
5. No Texting & Talking on mobile while driving
6. No Drunk Driving
7. Maintain Lane Discipline
5. School children and parents
Housing societies
Autorickshaw drivers
TMT bus drivers
2 wheelers drivers
6. Inculcate an attitude of
SELF AWARENESS
SELF DISCIPLINE
SELF PARTICIPATION
In the target population
7. Make it a people’s movement .
Public participation will show effective
reduction in:
1. Noise pollution
2. Air pollution
3. Road rage
4. Road traffic accidents
8. Pre and Post Project Analysis of
1.Noise decibel
2.Air quality
3.Vehicular congestion
4.Observation made by Traffic Dept and
common man
9. On 15th August 2014 likeminded citizens
from various walks of life joined hands to
form a group called S-MILES (Safety for
Miles).
The team had members as varied as
housewives, teachers, doctors, businessmen
and architects.
The core members planned an awareness
campaign catering to the varied target
population
10. Best medium to spread the awareness
a) Educate children on road safety rules . Good
habits inculcated in early age will make safer
drivers for future.
b) Make them the Ambassadors of road safety.
Target road drains 3 schools:
Shrimati Sulochanadevi Singhania - 6500
children
Sanskar Public school -3000 children
Thirani school- 2500 children
11. 1. Interactive presentations
Presentations were tailor-made to the age group addressed.
PRIMARY- animated
SECONDARY - motivational, in addition guidance on
cycling.
COLLEGE - as students would soon be driving, briefing on
traffic signals included.
12.
13. 2. Distribution of Road safety pamphlets with
pledges, for parents with counter slips of
acknowledgment.
14. 3. Stickers of SMILES logo for vehicles to show
commitment to the movement .
4. Poster /slogan competitions based on road
safety theme.
15.
16. Open discussion with the Bus operators (drivers,
female attendants, cleaners) and school parents
was held.
Safety related aspects were highlighted.
Audio video presentation keeping in mind
school bus drivers was presented.
Result:
Certain measures to be taken by bus operators
and parents keeping children’s safety were
chalked out.
Minutes of the same were handed over to school
authorities
17. Account for 60% of the traffic on the city
roads.
Unorganised sector hence difficult to address.
So a free eye checkup camp was organised for
2 months.
During the check up they were shown:
Audio video presentations made for them
with emphasis on road safety.
Pledges taken and stickers distributed.
18. Response for the Eye check up event was poor.
Hence, alternative awareness method was
decided .
A stand-up comedy depicting road safety
issues, by popular TV artist was done.
The programme was held on their annual day
24th Dec 2014 at Thane railway station.
19. 550 drivers and conductors working in three
shift, is a difficult audience to catch in one
go.
Hence, a beautiful 6 minute audio video
presentation pertaining to their life was run
at regular intervals in their premises at Wagle
estate.
20. The video conveys message about smiles
movement ,hazards of drinking, road rage and
addictions
The aim is to motivate them to be responsible
drivers.
21. a) Street plays and songs on Road safety were
performed in societies during Navratri
celebrations.
b) Inter-society poster competitions was held on
the theme of road safety.
c) Door to door distribution of pamphlets by
children.
d) Placards with basic do’s and don’t put for
display on the exit gates of societies.
e) Children performed skits and sang road safety
songs during Children’s Art Festival, held at
Kalabhavan in November 2014.
22.
23. Interactive lecture with road safety expert.
Showed common mistakes and habits
developed by them and rectification methods.
Arranged for a simulator demonstration for
safe driving in certain situations like oil spill
on road.
24. “Smilesgiri” on the lines of Gandhigiri was created.
Initial were “ teasers” – motivating general
population to think about the wrong things
happening on road.
This was followed by right habits on roads named as
Smilesgiri .
25.
26.
27.
28. Raymond Compound wall painting situated on
the target road , on the theme, “Smilesgiri “was
conducted on 14/12/14 .
Over 450 citizens participated in this event .
Volunteers smilingly motivated common man
to follow rules ,depicting the need of
“smiliesgiri” in everyones life.
29.
30. Constables manning Pokhran rd 1 were given
free eye and ear check at Senses Eye & ENT
Hospital.
Safety goggles and ear plugs were distributed
as preventive measures from air and noise
pollution .
They were also provided with cool drinking
water during the hot month of October.
31. For traffic to be disciplined infrastructure of
road and pavement has to be good .
Hence “Road engineering” was done.
Prof. Vedagiri from Civil Department of IIT
Powai , along with his students ,visited the
said road and in 15 days gave a detailed 62
pages report .
The report gave recommendations for
making target road a model road.
33. This “E” was done by citizens group .
Team Smiles, group put in 4 months of hard
work and time to create awareness in the
target population.
Money, resources and ideas were purely
developed within the group.
The project aimed to keep it as a citizens
movement and therefore motivated the
common man to be the change they want to
see on the roads.
34. Prof. Vedagiri and Civil Dept from IIT Powai,
Mumbai guided us for this.
Model Road suggestions were shared with the
concerned departments.
Depts of Thane Municipal Corporation
MSEB
Traffic Dept
36. They were as follows:
1.Zebra crossings near schools and junctions.
2.Correct openings and closures of road
punctures.
3.Speed breakers, road lane markings
4.Road levelling
5.Repair and install barricades on the Footpath
6. Appropriate Road Signage
37.
38.
39.
40.
41.
42.
43.
44.
45.
46. Shifting of TMT bus stop 100 meters from
junctions.
Work to date is pending ,reply received says
that State transport dept needs to be informed .
47. MSEB electrical towers encroaching on footpaths
may prove hazardous & needs to be handled
appropriately
Towers force school children and pedestrians to
walk on roads
Also they attract nuisance value in terms of
cleanliness
MSEB Department replied that if towers needs to
be shifted ,TMC has to generate funds.
TMC ,replied saying that it will be considered
once the road gets widened ,which may happen
in near future.
Hence no further action was taken.
48.
49. Repair and maintainance of appropriate lights
&poles needs to be done
LED light system was suggested.
Work still to be done
53. 1. Permissions and approvals for changes on
the road were requested .
2.Request for additional traffic constables
during school hours was done.
3. For every awareness drive traffic department
physically accompanied the team
54. Noise Decibel levels recorded
Average -75 to 80 db
(peak hours )
morning 10:00 am
evening 7:30pm
Courtesy :Pollution Control Dept
TMC
55.
56.
57.
58. School
“Changes made near the main gate has considerably reduced
our burden of keeping the kids safe while crossing roads
near school.”
Mr Sawant
9664606061
School Security Chief
“Smiles movement has done a fantastic job outside the
school.The posters are well placed & attractive, no one can
ignore it.”
Mrs Leena
9833401467
Parent 6th standard child
59. “Millions die every year due to road accidents ,
inspite of traffic rules . The refreshing effort of
Smiles in spreading traffic safety awareness to
2/4 wheeler drivers & also involving &
educating children in this regard is note
worthy. This ongoing focus on relearning for
ones own benefit will go long way in safety of
all road users including vulnerable pedestrians
.Cheers for SMILES…keep up the good job.”
Mrs Bhavana Jethwani
9769560707
60. “Our Pokharan rd 1 has become so neat ,clean
&beautiful these days .The Smilesgiri posters
attract attention of all and it has created lot of
buzz among the people who use this road
since many years .Being near the big school it
leaves lasting impact on next generation.”
Mrs Anjali Shankaran
9819198275
citizen
61. “The awareness session conducted with school
bus drivers by smiles team was very helpful.
The one point contact made by team smiles
through school children to their parents will
create large scale awareness.
Also the wall painting done depicting good
road habits is very informative”
Mr Palve
8108567171
Traffic Incharge
Vartak nagar
62. “Our dept did our work,but there is no
improvement in public behaviour in traffic rules
point of view .Traffic dept is not doing anything
else additional even though there is traffic safety
week.
This means though roads in good conditions rules
and regulations and discipline should be forcefully
and strictly implemented.”
Mr Kishore Ghole
9967639877
TMC Engineer
63. A movement of the people for the betterment
of road safety proved that if the people and
government decide to implement & follow rules
& laws along with enforcement then it could
bring the desired change & make an ideal &
safer city.
Dr Kamal Ghanshamnani
ENT Surgeon
9820198938
64.
65.
66.
67. Based on observations made during the project
these are the suggestions:
Road engineering needs to have more
holistic approach, involvment of all
departments and citizens group should be
mandatory.
To consider the presence of schools,
hospitals, malls and establishments having
large footfalls.
This is for the safety, security & parking.
68. 3. Clean, safe, cheap & punctual Public
transport alternatives has to be done on
urgent basis.
4. Roads to school should have cycling tracks.
This encourages healthier lifestyles and
lesser pollution.
5. Pay & park areas need to be created.
6. Strict enforcement.
7. Government officials and people in power
should set examples for common man by
themselves abiding the traffic rules.
69. Extensive, committed ,awareness drive done
collectively by all sections of society
Citizens
Municipal corporation
Traffic
Corporators
Schools & Colleges
Residential societies
Business Establishments
Print, Electronic media
Can contribute in making the project 100%
success.
70. 1.Team Smiles achieved 100% success in
evoking sense of road safety habits in
Own team members (45 citizens)
Also it spread to People closely associated
with them
Their relatives,friends,children & staff.
71. 2. 100% success in interacting and sensitizing ,
road safety rules to 10,000 school children for
themselves and their elders was achieved.
3. Continuous awareness initiatives are more
fruitful than short term projects.
4. Target based ,localised projects are better.
5. Strict law enforcement, with fear of penalty,
is essential in getting discipline on roads.
72. Team smiles believes that if all the above
points come together in harmony then the
3 S’s of
Self awareness
Self discipline
Self participation
By citizens in making their nation proud is
achievable.
73. Thane Municipal Corporation
Special thanks to
Dy commissioner(zone II)
Mr Sanjay Herwade
Asst commissioner (Vartak Nagar)
Mrs Chhaya Mankar
Pollution control
Mrs Manisha Pradhan
City engineer (Vartak Nagar)
Mr Ghole
78. Vihaan Honda - Mr Kishore Sajwani
Lab India - Mr Shriram Bhalerao
Raymond Ltd - Mr Kandewal
Satkar Hotel – Mr Shivram Shetty
79. Smiles team wishes to set this pilot project as a
benchmark for initiatives to be taken up by
citizens to make a change in the country.
Jai Hind !!
