1. Tackle Your Counterfeits with Security Holograms
To secure the image of their brands in the market companies very aggressively go for
security holograms. These holographic stickers save and implicate that a product is original
and belongs to a particular company. A security label is the identity of a brand and its
mother company.
Companies opt for these stickers to save and maintain their identity in the market, which is
full of frauds and evil-practitioners. They produce-supply the duplicate copies of the original
product, and harm the originals by establishing their own market. They attack the image of
the manufacturers with their low quality products. They offer great margins to the retailer
for selling their fake products. Retailers, also, get convinced with their offers, and start
selling the low quality product.
This really affects the image of the original brand. Consumers think that the company has
reduced the level and the quality of the brand, and move to some other brand. In most
cases in order to harm the growing business of their closest competitor, many companies
start producing the fake products of their opponents. This is what we call the cut-throat
competition. This way, they harm and malign their competitors and manipulate their own
business.

2. To prevent such ill-practices, many companies have started using security holograms, which
they convey to their consumers using the print and digital media. This is the safest way to
prevent the business nowadays.
Security stickers are made of high level technology that creates a unique label that cannot
be theft, copied or duplicated by the fakers. Moreover, these are stuck to the original
product in such a way that it cannot be used after that. Transferring a hologram from one
packet to another is impracticable. These are the reasons why security holograms have
become so popular these days. These stickers are made after intense processes of coating,
finishing and embossing. Lets know what it is that has made these labels a must for
companies and manufacturers-
Customizable: These labels can be customized, and are made according to the
specifications given by the company or the manufacture. These safety patches, generally,
reflect the brand name, the brand logo and/or the a message (which the manufacturer want
to convey to its consumers), from different angles.
Unduplicable: These labels are made considering the high level of privacy and shield, and
it is almost impossible to create the exact copy of the opted security label. These anti-
counterfeit foils are made using unique images, logo and messages that can never be
mimicked. These stickers are made using such technologies that convert 2 dimensional
images into 3D images. It has multiple layers of images, which also makes it difficult to ape.
Security Holograms have come forward as a big help in the market that is full of
counterfeits. A number of companies and brands are using this technology, which has given
great results in maintaining their identities. These are safe and secured for both the
companies-brands and consumers. It also lets companies maintain a bond with their
customers.

3. Contact Us Today’s
Lasersec (India) Pvt. Ltd.
5C/9, Ist Floor,
New Rohtak Road,
Karol Bagh, New Delhi – 110005, India
Phone: +91 – 011- 28712717
Email: info@lasersec.in
Website: http://www.lasersec.in/process.shtml